Late November is a great time to offer promotions as there is more traffic as families get together for the long Thanksgiving weekend. Here are some promotions to help guarantee a busier, more profitable weekend and build a bigger customer base that will keep coming back after the holidays are over!
-Depending on your location, open early on Black Friday and promote for it. This way your customers can get that extra boost they need for their day of shopping from you! Have specials to reward your guests after they have had a vigorous shopping morning. While out shopping, people are more likely to purchase food and drink, so make sure you take advantage of their “spending” mentality. Customers who have never been in your shop will drop in for “more savings” and have the potential to become regulars.
-Host a special event where you cup/serve your seasonal coffee varietals or flavors. A cupping event really allows you the opportunity to showcase and explore the coffees you offer to customers who have little knowledge of the complexities of coffee. Set up some airpots with any seasonal flavored coffee you carry and allow customers to sample it. Have some retail bags beside each airpot so that customers know they can purchase it to take home and prepare!
-Over the weekend, offer a free seasonal flavor shot with the purchase of any latte or cappuccino to get customers hooked on those signature specialty beverages!
-Create some gift baskets featuring your products. Be sure to include a retail bag of coffee, mug, shirt, or any other merchandise that you offer and promote as a great holiday gift! You can never go wrong with gift cards, as they ensure the recipient will make frequent visits back to your coffee shop!
-Offer a BOGO special on seasonal flavored latte to encourage your patrons to bring friends. This opens the door for a new guest who will keep coming back for more!
-Discuss with your baker about offering seasonal baked items such as pumpkin scones, muffins, pecan pie, pumpkin pie, turkey and pilgrim hat sugar cookies, etc. You can pair the baked item with a featured specialty coffee drink as a combination offer to help increase your ticket average.
-Another idea that many of our customers have used to generate additional gross profit, is to work with their baker on key dates, ordering guidelines, etc. and offer their wonderful baked good to allow the retail store customers the ability to let your shop do their holiday baking! You can take orders for whole pies and cakes and have them come in the day before Thanksgiving or the December holidays. Encourage parents to purchase baked goods for their child’s school and after school events, or for their teachers. Imagine the class room where a parent shows up with two dozen brightly colored sugar cookies looking like fall colored leaves, turkeys, and pilgrim hats! How about your customer bringing two dozen pumpkin scones and muffins into the office, with your coffee! Get creative with signage and promotions to generate more sales and make sure you get sufficient deposits or prepayments to mitigate your risk of the customer not picking up the special order.
We hope you have a great (and busy) Thanksgiving holiday!