Coffee sleeves are not only a necessity when serving hot beverages, but they can be one of the most powerful and inexpensive branding and marketing tools for your store. And now, through Stockton Graham & Co., you can wrap your lattes in an Original Java Jacket® — the same one that’s featured in the Museum of Modern Art—custom printed with your company’s logo or design!
Your Java Jacket can be printed using up to six Pantone™ colors on either glossy white, matte white or natural colored material. The most basic Java Jacket, which is a single color printed on a natural jacket, runs as little as $52 for a case of 1300 units — or just $0.04 a cup. A more complex six-color printing brings the cost up to $0.07 a cup.
A custom-printed Java Jacket is also:
High Quality: Java Jacket is the highest quality coffee sleeve on the market with patented nubbins to protect fingers. The design is resold to several other sleeve providers who do non-custom versions at higher prices.
Flexible: Stockton Graham & Co. offers custom-printed Java Jackets in two sizes for cups ranging from 8 – 20 oz. The large Java Jacket can fit some cups up to 24 oz.
Recyclable: Each Java Jacket is fully compostable and printed on post-consumer paper with food-safe ink. Sustainable Forestry Initiative® and Forest Stewardship Council® certified papers are available for an additional charge.
Versatile: Many stores add a mini order form to the back of their Java Jacket to record drink contents for quicker service. Others print BOGO coupons, run contests or use their custom jackets to cross-sell snacks, muffins, cupcakes or other menu items.
Unique: Your design will be one-of-a-kind. If you don’t have an in-house designer, ask about retaining Stockton Graham & Co’s award-winning creative team to create a custom printed jacket for your shop.
Learn more about custom printed Java Jackets offered by Stockton Graham & Co.
Custom design adds flair and brand recognition
When your cup is out-and-about, it is likely seen by 10 or more people before it finds its way into a landfill. So when you wrap your latte art with your shop’s logo, you are essentially creating a traveling billboard for your business. A logo-adorned Java Jacket can entice fellow office workers, transit riders, and errand-runners to stop by your store for a cup of liquid refreshment.
Since even the most basic, pre-printed coffee sleeve costs at least $0.03/piece, your store would be paying as little as $0.01/piece for highly targeted and impactful local advertising using custom-printed Java Jacket as a medium. A custom-printed Java Jacket will also help cement your brand’s logo and identity in the hearts and minds of customers and prospects. You can print your address, phone number, web site and social network profiles on your jackets so customers always have your store’s details, literally, at their fingertips.
Java Jacket: A humble masterpiece
The Java Jacket is a humble masterpiece built out of necessity. In the fall of 1989, a realtor named Jay Sorensen dropped his daughter off at school, picked up a cup of hot coffee at a drive-through window, and then unceremoniously spilled the entire contents all over himself because the thin paper cup was too hot to hold.
There had to be a better way to serve coffee, Sorensen thought: One that kept coffee hot and fingers cool but wasn’t as wasteful as using two paper cups or as detrimental to the environment as Styrofoam.
At first, Sorensen worked on an insulated cup, one with thick walls that used air cushions to form a heat barrier between the hot beverage and the fingers. It worked quite well. But he couldn’t figure out an efficient way to package the cups for sale because they were too thick to nest neatly and they didn’t fold well either.
They were also very expensive, and probably too expensive to be practical. That’s because, Sorensen reasoned correctly, that not all coffee drinks needed that much insulation. He did some research: Only 30 to 40 percent of drinks sold at coffee shops required protection beyond the paper cup.
After years of experiments, Sorensen came up with the idea of an insulating coffee sleeve in 1991. Created with chipboard (paper containing wood chips) that has been run through an embosser, Sorensen’s coffee sleeve has better insulating value than those created with corrugated cardboard or heavy cardstock.
He tested his coffee sleeve on hot cups of coffee around the Seattle and Portland areas, and knew he was on to something big. He gave his invention a catchy moniker, the Java Jacket, and made his first sale out of the trunk of his car to the Oregon chain Coffee People. A few weeks later, he went to a coffee trade show in Seattle and sold 100 cases in just 30 minutes.
In 1993, he filed a patent for his cup holder “disclosed in the form of a sheet with distal ends,” and in 1996, he filed a second patent for a “cup holder sleeve in pre-assembled flat-folded form.” Then, in 2005, the Museum of Modern Art added Sorensen’s ingenious design to its collection as part of an exhibit called “SAFE: Design Takes on Risk.” Today, the Java Jacket is featured in MoMA’s permanent collection called “Humble Masterpieces,” alongside Band-Aids, Bic pens and Post-It notes.
“The reasons for inclusion were very straightforward: a good, sensible, necessary, sustainable (by the standards at that time) solution for a common problem,” says MoMA’s curator Paola Antonelli of the cup sleeve. “While modest in size and price, these objects are indispensable masterpieces of design, deserving of our admiration.”
Interested in wrapping your shop’s latte art in modern art? Download a flyer or call a Customer Care Associate at 800 835 5943 to get started.