People who open coffee shops or cafés are usually coffee enthusiasts who are passionate about their beans and their brews, but tend to not take tea seriously, leaving their tea drinkers with very few or low-quality options.
Although we aren’t “tea people,” we encourage our customers to offer premium teas that are on the same level of quality as their coffees. Being in the business of coffee, we hope our customers understand the importance of quality at all levels of the supply chain. The quality of coffee at origin will set the stage for its final taste. Tea is similar to coffee in this way; the sourcing, processing and brewing of tea determines the flavor profile when it is brewed. Because of the similarities of the two products, the quality of tea reflects the overall quality of the business. Don’t neglect your tea drinkers.
A coffee shop with a full bar has all the equipment necessary to have a successful tea program. If you are a coffee shop with no tea program, you are missing out on business. According to the Tea Association of the U.S.A., over half of the American population is drinking tea on any given day. By catering to their tea drinkers, coffee shops drive more traffic and higher profits. If you are serving food options, iced teas helps up the average ticket price during lunch and afternoon day parts.
We have explored many different lines of tea and have assembled an all-star group of premium tea lines designed specifically for the specialty coffee business, including: Mighty Leaf, Two Leaves and A Bud, Paisley Brand and more. These brands are known for their quality and each offer an exceptional product to give options to the discriminating tea drinker.
Read more about our tea offerings below, and give your Customer Care Associate a call at 800 835 5943 if you are interested in receiving a sample: