Practical Product Positioning of Umpqua Oats

Umpqua Oats nutritious, delicious and fast oatmeal has only been in our warehouse for a couple of weeks now, but it’s already flying out of here! The demand for a quick, easy and healthy oatmeal option is becoming an expectation at the retail level – just ask McDonald’s and Starbucks.

The best part about Umpqua Oats? You can offer a high quality product with almost no capital investment on your part. If you have a hot water source and a spoon, you can serve Umpqua Oats in your business. Concerned about employee waste? Portions are easily controlled – just add water to the fill line printed on the tub and pass along to a customer.

We’ve been asked a few questions about how to position the product in terms of price point and against other items in the coffee house. Here’s a recap of a recent conversation our Thom Swain had with the owner of a multi-unit coffee house owner who has used Umpqua Oats for a few weeks now:

They sell a cup of Umpqua Oats for $3.40. He said customers haven’t really commented on the price, and he’s been happy with sales. When he looks at other breakfast items he sells, such as muffins, scones, etc., the most he will make is about $1 and some change on those items. He used that info in his pricing tactic for the oatmeal.

Market the oatmeal as an alternative to their baked goods, which should attract more health-conscious consumers. Customers may be passing on baked goods if they are watching their calorie count, and since the most that a retailer would make on baked goods is perhaps as much as $1.25 or so, they would then be capturing add-on sales they might have missed otherwise. Further, baked goods have a one-to-two day shelf-life while Umpqua Oats has one year, so, all-in-all, it’s a very low-risk investment for a product that will increase ticket averages.

Other pricing options include:

Offering a combo with a small cup of coffee to add value and make the price point more attractive (e.g., $4.00 for a cup of oatmeal & a 12 oz. cup of coffee).

Offer price breaks for purchasing multiple tubs. Eat one for breakfast and take one to the office for a mid-afternoon snack.

If you’d like to place an order for Umpqua Oats, or if you have any additional questions, please contact us at (800) 835-5943 today!

Mike Adams
Stockton Graham & Co.

Nutritious, Delicious and Fast: Oatmeal Made Easy with Umpqua Oats

Stockton Graham & Co. is proud to announce a new addition to our great line up of allied product offerings – Umpqua Oats! Umpqua Oats is based on one simple philosophy: NUTRITIOUS, DELICIOUS and FAST! All you do is add water and hand off to your customer! How do you offer a healthy breakfast to families on the go? Why sacrifice proper nutrition and great taste for speed if you don’t have to? Where do you find a healthy AND fast breakfast in the midst of pre-soccer game chaos? These and other questions were on the minds of Mandy and Sheri, two active moms, on the pivotal morning of an important soccer match. The kids needed nutrition and lots of energy to win the game, but they wanted good taste too. Forcing down bland packets of plain ol’ instant oats wasn’t tasty, but it was great inspiration…

So after the game, Mandy and Sheri trekked into the kitchen with the kids to find the secret to a healthy, quick, and mobile breakfast for active people everywhere.

Only the best ingredients, from whole rolled oats to the care only moms can provide, go into Umpqua Oats. It’s so good you might even want to slow down, sit down, and savor it!

From the best natural ingredients to the unsurpassed taste, Umpqua Oats is truly the Nutritious, Delicious and Fast breakfast choice.

The products we use make Umpqua Oats different.

Whole Rolled Oats
We use only whole thick rolled oats for an “old fashioned” taste. Rolled oats contain thiamin, iron and fiber. Fiber is helpful in reducing cholesterol levels in the bloodstream. Whole oats are also the only source of antioxidant compounds known as avenanthramides.

Sucanat Sugar
Another quality ingredient we add to our oatmeal is sucanat sugar. Sucanat is whole cane sugar that is simply made by crushing freshly cut sugar cane, extracting the juice and heating it in a large vat. Once the sugar is reduced to a rich, dark syrup it is hand paddled to cool creating the porous granules called sucanat. Sucanat adds that caramel flavor to our oatmeal.

Available varieties: Kick Start (nut & fruit medley), Mostly Sunny (fruit-only), RU Nuts (nuts-only), Time Out (chocolate, peanut butter & coconut), Take a Hike (hazelnuts, almonds, walnuts, pumpkin seeds & apricots), Old School (Granny Smith apples, almonds, pumpkin seeds & walnuts), Lei’d Back (cashews, macadamia nuts, coconut and papaya), Not Guilty (no sugar added with apples, blueberries, flax and chia seeds).

Case specs: 24 cartons per case; customer can split cases 12 and 12. Umpqua Oats also has a variety case available for purchase so you can try all the varieties with minimal investment. Call Stockton Graham & Co. at (800) 835-5943 to order now!