Clean Labeling & Your Coffee Shop Menu

Natural and organic foods have been touted for over two decades, but 2016 is bringing in a natural food sea change of epic proportions. The shift is toward clean labeling, which translates into food and beverages that are less processed and more nutrient-rich. And importantly, clean labeling means offerings that are void of extra salts, sugars, colors, flavors, hormones, antibiotics or any other additives.Clean menu clean labeling coffee shop stockton graham organic coffee roaster

In fact, clean labeling as it is called has become so important that it is transforming big manufacturers like Mondelez, Kellogg and Heinz Kraft. And FoodBusinessNews named clean labeling the #1 menu trend of the year.

“Big Restaurants are all-of-a-sudden dumping some artificial (and other bad-for-you) ingredients from their menus,” reported international food and restaurant consultants Baum+Whiteman. “We’re looking at the ‘healthification’ of fast- and fast-casual food.”

Food industry observers are quick to say that the clean labeling trend is not a fad, but rather a long-lasting shift in consumer attitudes away from highly processed foods, especially among the coveted baby boomer generation. A recent Gallup poll revealed that 76% of baby boomers look to clean label or unprocessed products due to concern about their health while 69% of Millennials also site health concerns as the reason they would buy clean products.Smoothies, Stockton Graham & Co., Breakfast

Now’s the time for coffee businesses to get in front of one of the biggest food trends that can impact your business in 2016 and beyond. Here are some ideas from Stockton Graham & Co. to help you lean into the clean label trend.

  1. Assess your customer base
    If your store is on a college campus, in a college town or near a university, in a high-tech corridor or near an active adult retirement community, chances are your customers will gravitate toward clean labels. If in doubt, do an informal survey of your regular customers. One approach, “We’re thinking about adding a small menu that focuses on clean ingredients – that means we’ll look at beverages without added salts, sugars, flavors and the like. Is this something you’re interested in buying from us?”
  2. Know that “clean means clean”
    Replacing “artificial” additives with “natural” additives means you are still using additives: “natural raspberry flavor” shares no genes with real raspberries and customers know it. If you’re committed to a clean menu then look for products that are 100% fruit or ones that contain no added flavoring or preservatives. Click here for simple Green Menu recipes for your coffee shop.
  3. Start with your coffee
    Adding organic coffee to your menu is a simple, inexpensive way to lean into the clean menu trend. Plus, its a simple way to gauge your customers’ affinity for clean labeling. Raleigh coffee roaster Stockton Graham & Co. offers several organic single origins like Organic Fair Trade Guatemala, Organic Mexico Chiapas and Organic Sumatra. We also offer roast-to-order organic blends and espressos.
  4. Buy local
    Let’s face it, in foodservice avoiding all additives can be nearly impossible. And until you see how your customers will react, there’s no need to completely switch your menu over to 100% clean. You can take small steps across the board by implement more natural ingredients, like pesticide-free organic produce or foods with no added chemicals or hormones. One trick is to look for local suppliers of milk, cheese, butter, meats, vegetable and breads: when you buy local, foods get to your business faster so there is less need for preservatives or chemicals to maintain freshness on long cross-country journeys.
  5. Add USDA-certified OrganicMonin Organic Vanilla Syrup
    According to Food Navigator, 81% of American families purchase organic foods at least some of the time, and this is a good place to start. Plus, the price differentials between USDA-certified coffee, milk, soy milk, syrups and sauces and non-certified products are now fairly minimal. In addition to offering several USDA-certified single origin coffees, espressos and blends, Stockton Graham & Co. carries a wide variety of USDA-certified Organic and clean labeled products for your store.

If you’d like to discuss options for your menu, feel free to call us at 800 835 5943.

 

The Power of a Brand Story

What’s your brand story? Storytelling is a timeless tradition our ancestors used to pass down truths, myths and traditions through the years. It is an impactful craft for strengthening your customer engagement. And it’s a vital extension of your brand and a great tool for creating and retaining brand advocates.

Tell Your Brand's StoryIf you are new to the scene, here are some guidelines on how to start developing your brand story. And for established companies, take a second look and be sure your story has all the necessities. Good stories can strengthen your brand, engage your customers, and inspire your partners.

Who: Every business has one mastermind behind the whole operation. Or maybe there’s a group of folks that conceived your enterprise. Whichever the case, be sure to say who had the idea. A photo of the founder in action will speak volumes as well.

Richard Rosendfeld of Two Leaves and a Bud Tells his Brand Story

Two Leaves and a Bud great job of communicating founder Richard Rosendfeld’s story and how he saw a need and made it his mission to fill it.

“Founded in 2005, two leaves tea company™ began with a journey. Founder Richard Rosenfeld travelled the world on business, where meetings are synonymous with amazingly flavorful cups of tea. After returning to the states, Richard looked everywhere for a good cuppa’ tea…but had a hard time finding one.”

When: This can be as simple as when the company started or a more detailed timeline highlighting significant changes in your organization’s history. Established companies will have many milestones recorded. But if you are new to the scene your accomplishments are still important to share. Letting customers/partners know, encourages them to celebrate your success too.

MAHLKÖNIG coffee grinder Brand Story

Grinder manufacturer Mahlkoenig has a rich history. They feature it on their website with photos and stories about the original machines and how they evolved.

Iced Coffee and Chai company Big Train also does a great job telling customers ‘when?’.

“The name Big Train was chosen by the founding partners in 1991…For over 20 years, Big Train has established itself…In February, 2013, Kerry announced the acquisition of Big Train”

A Taste of Southern Season Raleigh StoreWhere: Where is your store, company, factory located? You may have several locations but every company needs to have a home base. Be sure to let your customers now your ‘birthplace’.  If your origin is a small town it’s okay to associate with the closest biggest city or align with the region. But it may be more intriguing to stick with your small town.

For almost forty years culinary mecca, Southern Season had one store in Chapel Hill, NC. In the past few years they’ve opened three new locations, with the most recent being in our hometown Raleigh, NC.

How: Your brand story should include how you got started and how you came to be what you are today (which could be the same as when you started). How your goods are made (without giving away trade secrets of course). Or how you provide the service you do.

David Rio Brand StoryDavid Rio started as one of many products in a Japanese language catalog.  The company, still run by founders Scott and Rio, achieves success through its perpetual commitment to customers, employees, vendors and creditors. Now they are one of America’s premier chai brands.

Why: This is your mission statement or your core values. “Why?” could change as your company develops and grows so be sure to update it when necessary.

Great Harvest Bread Company Brand StoryGreat Harvest Bread Co. in Greenville, NC uses the walls of their stores to help communicate their brand story. Shop owners, Gregg and Kim Green “have a passion for ministry, service, fellowship and great food.”

Here at Stockton Graham & Co our obsession is blending the art and business of coffee. We haven’t always been a specialty coffee roaster and wholesale beverage company. Seeking the American dream of becoming entrepreneurs, our founders thought the Raleigh market was ready for a coffee house concept that offered high quality coffees, and handcrafted espresso drinks in a comforting atmosphere. Read more about how we became who we are today.

Storytelling is an age-old concept that brings people together, keeps them engaged, and builds trust. It might take some time for you to cultivate this story. But when you do, get other people to help you tell it. Make sure every member of your staff knows the brand story, so they can share it with your customers. Get your team together and make sure they know your who, when, where, how and why. Have them take turns practicing telling it with excitement and passion. Following these basic guidelines will get your storytelling efforts rolling, engaging your customers and converting them to brand advocates.

Much Ado About Matcha

When CBS News ran a package on matcha in April, it marked a transition of sorts. No longer was the green tea called matcha, which as been popular for centuries in Japan, the domain of chichi coffee and tea shops in artsy neighborhoods like East Austin, Little Five Points, The North Loop and the Alberta Arts District. The CBS package meant matcha had officially “made it” in the United States.

Matcha Tea from Stockton Graham & Co.Within days, a headline in the popular daily Food Navigator blazed: “Matcha green tea market on fire, says report: This is not a passing fad, but a major trend.” The only thing missing in the headline were multiple exclamation points punctuating its palpable excitement.

The article proclaimed that sales of matcha green tea powder surged 54.9% in 2014, while sales of ready-to-drink products jumped an astounding 253%. The data was from SPINS, for the natural channel, excluding Whole Foods and covering the specialty gourmet channel and the conventional multi-outlet.

Although most of that demand is from the ready-to-drink market, matcha has been finding its way onto coffee shop, bakery, restaurant and smoothie shop menus at a rapid pace in recent months. It seems like matcha teas, matcha smoothies and matcha lattes are everywhere these days, and their distinctive green hue is being documented all over Instagram and Pinterest including art_maha’s Bibble & Sip and Chef Sylvie’s Matcha board.

And even during Stockton Graham & Co.’s Taste Kitchen in April, the Kamikaze Matcha-Frapp recipe we featured was hot. (Okay, literally, as the matcha drink included a half ounce of Torani Sweet Heat.) But when a simple matcha drink rocks the world of guests to a Raleigh, NC coffee roaster, you know it’s about to take off.

Stockton Graham Kamikaze Matcha-Frapp

What is Matcha?

Matcha is a stone ground Japanese style green tea. It’s a finely ground powder of specially grown and processed green tea. The green tea plants for matcha are shade grown for about 3 weeks before harvest, and the stems and veins are removed during processing. It’s got a very unique look – a vibrantly green color.

Matcha has been consumed in Japan for centuries. Sometime during the end of the 12th century, a tea called “tencha” was introduced by Eisai, a Japanese monk returning from China. Tencha is tea preparation in which powdered tea is placed in a bowl, hot water poured into the bowl, and the tea and hot water whipped together. This powdered green tea was first used in religious ceremonies in Buddhist monasteries. By the 13th century, Samurai fighters had begun preparing and drinking matcha as they embraced Zen Buddhism.

Why Drink Matcha, Anyway?

The green color comes from the chlorophyll, which is known for its health and detoxifying effects. It’s also an excellent source of polyphenols, antioxidants that may play a role in treating and preventing a variety of health conditions. One of the most potent of these antioxidant compounds is epigallocatechin gallate, also called EGCG.

According to a study published in the Journal of Chromatography, matcha tea has three times more EGCG than regular green tea. EGCG is a catechin, or a phytochemical compound that acts as an antioxidant to fight cancer, viruses and heart disease.

Unlike regular green tea that is steeped, the leaves are dried then ground into a fine powder. So you are actually consuming the leaves. One cup of matcha has 70 milligrams of caffeine per eight-ounce cup. Coffee has 96 milligrams for the same portion, but matcha drinkers say that their energy is more consistent, with less of a dive after the caffeine effect wears off. Matcha also has high levels of amino acids like L-theanine, which has a relaxing effect. Some report that drinking matcha gives them a feeling of “calm alertness” and kept their energy levels up for three to six hours without the jitters and crashes that came with drinking coffee.

Types of Matcha

Matcha can be a confusing category of tea. That’s because, there is no strict classification of match in the United States. In Japan, however, “matcha” enjoys a strict definition, and it refers to a particular variety of finely ground green tea that is part of a traditional Japanese tea ceremony.

True Japanese matcha – or, “tencha” as it is called specifically – is made from the delicate shade-grown tea leaves used to make Gyokuro tea. This high-grade tencha has an intense sweetness and round richness that is unparalleled. Tencha is the only tea that qualifies as true matcha in Japan, despite the fact that most “matcha” sold in the United States is not tencha.

Because of the extremely high cost of producing tencha, many tea suppliers and retailers have been marketing ground sencha as matcha. Sencha, in its own right, is a beautiful and delicious Japanese green tea that is bright, vegetal and grassy. A very high-quality tea, it deserves a coveted place in any serious tea store.

Whether tencha or sencha, matcha’s vibrant green powder is one of the newest health trends touted by everyone from celebrated chefs to self-absorbed celebrities. If you’re interested in exploring matcha in your store, we’ve done the heavy lifting and have a helpful list of options can help you get in on this trend.


Mighty Leaf Tea
 was born for the sole purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation. Their passion is creating the most incredible handcrafted tea blends found anywhere, and globally sourcing the finest ingredients available. Paralleling the highest standards of quality at Mighty Leaf Tea is an ongoing creative innovation.

  • Matcha Powdered Tea
  • Matcha Green Tea Frappe & Latte Mix

Two Leaves and a Bud’s mission is to bring the experience of the gardens back to their customers. From providing tea that tastes as if it’s been plucked and steeped directly from the gardens, to education to help their customers discover new teas and appreciate them for everything they have to offer, Two leaves invites customers to “go there” with them and experience every step of the way how deeply and passionately they care about your cuppa’ tea.

  • Organic Sencha Loose Leaf Tea
  • Organic Orange Sencha Whole Leaf Sachet
  • Paisley Brand Organic Sencha Green Tea

Cafe Essentials is Dr. Smoothie’s gourmet specialty beverage line. Creating a stir in the specialty beverage industry, Cafe Essentials has developed multitudes of flavors that are sure to please any palate. These taste profiles are unique and exciting and that is what sets Cafe Essentials apart from the competition.

  • Matcha Green Tea Latte
  • Matcha Mint Chip drink mix

MoCafe has been offering high quality specialty beverage products including Original Mocafe Mocha, Caffe Latte, Tahitian Vanilla Latte and Wild Tribe Moka frappe powders since 1996. They also offer a Vanilla Smoothie mix, that’s a great binder to add with fruit. Mocafe uses select exotic ingredients for maximum flavor and quality, making them one of the top sellers of powdered base mixes.

  • Matcha Green Tea base mix

How to Prepare Matcha 

Preparing matcha is a little more involved then traditional tea. You need a tea ladle (can use the handle side of a coffee scoop), a sieve, a bamboo whisk (a traditional whisk will work too), and a ceramic bowl. Use the tea ladle to press the matcha through the sieve. Add two ounces of steaming water (176°F) into the bowl. Hold the bowl tightly with one hand as you quickly mix the matcha for one or two minutes using the bamboo whisk. Use a back and forth motion to really whip the matcha until it becomes frothy. Once the layer of emerald-green foam emerges, stop whisking, and enjoy!

For more information on matcha options and preparations, contact a Customer Care Associate at 800 835 5943.

Gourmet Tea Steeping Guide and Tea Recipes

With Two Leaves and a Bud founder Richard Rosenfeld visiting this week, we were inspired by the many gourmet tea options available to passionate tea drinkers. From Earl Gray to Tamayokucha or Chamomile, tea can be transformational.

Like coffee, tea tastes better when properly brewed, and there are many things that can influence a brew. This includes the tea varietal, tea quality, tea type (leaf, bag or powder), water temperature, steep time and even vessel type.Two Leaves TeaPot and Black Cup

As a general rule, we recommend steeping your tea in a ceramic vessel, but glass is also a great option as well. Metal is best to be avoided as it can give an unwanted taste to your teas. We suggest you use filtered water and avoid tap water. Tap water has chemicals such as fluoride and chlorine to treat it and those can alter the taste

A guide for steeping tea
Stockton Graham & Co Gourmet Tea Steeping Guide

Download steeping guide.

When deciding what you want from a cup of freshly steeped loose tea there are a few choices you will have to make. Choices such as what type of tea do you want. For a single serving you will use 1 to 1.5 heaping teaspoons of loose tea (hence the name teaspoon!).

Green tea: The most popular type of tea, some loose green teas are scented with flowers or mixed with fruits. It can be re-steeped 3-4 times. Boil water to 175º F and steep for 2-3 mins.

Oolong: Also known as wu long, this is full-bodied with a flavorful fragrance and sweet fragrance. Can be re-steeped 3-4 times to get maximum value and flavor. Boil water to 195º F and steep for 2-4 mins.

White tea: The purest and least processed of all teas.  This loose leaf-tea brews a light color and flavor. These can be re-steeped 3-4 times. Boil water to 175º F and steep for 2-3 mins.

Black: Known for more pronounced flavors, and, when brewed appropriately, it has a higher caffeine content compared to other teas. Most will recognize this as the tea used for most iced teas. Boil water to 212º F and steep for 3-5 mins.

Pu-erh: An aged black tea from China prized for its medicinal properties and earthy flavor. This is a very strong tea with an incredibly deep and rich flavor, and no bitterness. Boil water to 212º F and steep for 2-5 mins.

Herbal: Does not contain any leaves from the Camellia plant family, these are broken into three categories: rooibos teas, mate teas, and herbal infusions. Herbal infusions consist of pure herbs, flowers, spices and fruits. Boil water to 212º F and steep for 6-7 mins.

A few “Mother, May I” tea recipesFriday Tea Recipes

Alpine Berry Tea Cosmo
1 oz vodka infused with Alpine Berry Tea from Two Leaves and a Bud
1/2 oz triple sec
1/4 oz Monin Lime syrup
1/2 oz cranberry juice

Directions: To infuse the alcohol, soak 3-4 Organic Alpine Berry Whole Leaf sachets from Two Leaves and a Bud for 4-8 hours (any more than 8 hours will make the alcohol bitter).

Remove tea sachets from infused vodka. Shake vodka, triple sec, lime and cranberry juice vigorously in a shaker with ice. Strain into a martini glass, garnish with a lime wedge on the rim, and serve.

Bourbon Blood Orange and White Peach Tea Punch
8 oz brewed Paisley Organic Tart Blood Orange Herbal Iced Tea
2 oz bourbon
2 oz Monin White Peach Syrup
1 oz Da Vinci Lemonade Concentrate
12 oz Ice
(Optional Sliced peaches to garnish)

Directions: Shake tea, bourbon, and syrups vigorously in a shaker with ice. Strain over ice and garnish with a peach slice or muddle the peach slices into tea mixture, and serve.

Vanilla Honey Milk tea
16 oz brewed Mighty Leaf Vanilla Bean
1 ½ oz Torani Real Cream Frappe base
½ oz honey
12 oz Ice

Directions: Shake tea, frappe base and honey together. Pour over ice and serve.

Green-Tea Cranberry Spritzer
8 oz chilled brewed Mighty Leaf Green Tea Tropical
1 oz Torani Cane Sugar Sweetener
3 oz chilled unsweetened cranberry juice
3 oz chilled seltzer
12 oz Ice

Directions: Shake Mighty Leaf Green Tea Tropical, cranberry juice and Cane Sugar Syrup vigorously in a shaker with ice. Strain over ice and charge with seltzer and serve.

Watermelon and Blackberry Iced Black Tea
12 oz Ice
1 oz Monin Watermelon Fruit Purée
7 oz brewed Mighty Leaf Wild Blackberry tea

Directions: Fill serving glass with ice. Add remaining ingredients. Stir or transfer from serving glass to other glass and back. Garnish with fresh watermelon.

For more information on brewing tea or to place an order, call a Customer Care Associate at 800.835.5943.

You Have Great Coffee… What About Your Tea?

Tea guysPeople who open coffee shops or cafés are usually coffee enthusiasts who are passionate about their beans and their brews, but tend to not take tea seriously, leaving their tea drinkers with very few or low-quality options.

Although we aren’t “tea people,” we encourage our customers to offer premium teas that are on the same level of quality as their coffees. Being in the business of coffee, we hope our customers understand the importance of quality at all levels of the supply chain. The quality of coffee at origin will set the stage for its final taste. Hot Tea guyTea is similar to coffee in this way; the sourcing, processing and brewing of tea determines the flavor profile when it is brewed. Because of the similarities of the two products, the quality of tea reflects the overall quality of the business. Don’t neglect your tea drinkers.

A coffee shop with a full bar has all the equipment necessary to have a successful tea program. If you are a coffee shop with no tea program, you are missing out on business. According to the Tea Association of the U.S.A., over half of the American population is drinking tea on any given day. By catering to their tea drinkers, coffee shops drive more traffic and higher profits. If you are serving food options, iced teas helps up the average ticket price during lunch and afternoon day parts.

cold Tea guyWe have explored many different lines of tea and have assembled an all-star group of premium tea lines designed specifically for the specialty coffee business, including: Mighty Leaf, Two Leaves and A Bud, Paisley Brand and more. These brands are known for their quality and each offer an exceptional product to give options to the discriminating tea drinker.

Read more about our tea offerings below, and give your Customer Care Associate a call at 800 835 5943 if you are interested in receiving a sample:

 MightyLeaf-Wide
Mighty Leaf Tea is passionate about creating the most incredible handcrafted tea blends found anywhere and globally sourcing the finest ingredients available. Mighty Leaf Tea offers selections of the finest teas, including black, green, white, and herbal varieties, many of which are mélanges of fruit, spices and fragrant blossoms.
 TLAB_Kettle_300 Founded in 2005, Two Leaves and a Bud creates high-quality, single-origin teas. Their whole-leaf teas are handpicked and provide the fullest flavors possible with no fillers. Two Leaves and a Bud offers black, green, white and herbal varieties with unique selections like Alpine Berry, Organic Orange Sencha and White Peony.
 PaisleyCatalog_header Meet Two Leaves and a Bud’s “slightly hipper, younger sister.” Each box of Paisley tea includes 20 traditional paper teabags full of flavorful tea that brews up bold and fast. Good lookin’ and good tasting — Paisley is high-quality tea that you can afford! This range of 8 flavors has something for everybody, every day. Not to mention, Paisley Brand Tea is Organic, Fair Trade, Non-GMO, and Kosher. It’s one “value-able” tea!

Prepare your Cafe for 2013 New Year’s Resolutions

With year 2013 quickly approaching, it’s time to prepare your shop to help customers fulfill their News Year’s resolutions. Every year, one of the most popular New Year’s resolutions is to pick up a healthier diet, and in the process, lose some weight. Come January, some of the drinks on your menu containing larger amounts of sugar or ones that are higher in calories may drop in sales. Fear not shop owners, because we all know how long these “resolutions” really last. Due to the fact that some of the higher-margin beverages your business offers are “indulgences”, you will see people steering away from treating themselves. This temporary switch from a flavored latte with whipped cream to a regular drip coffee can negatively impact your bottom line, if you let it. Just because your customers may not be ordering their normal double-fudge mocha with sprinkles for the first few weeks of the year doesn’t mean you should sit back and take the hit. Instead of seeing margins shrink for these weeks, market your business as the place to get a guilt-free reward!

If you haven’t already, take a look at our sugar-free syrup options. Monin, Torani and Da Vinci offer several sugar-free options at the same or little price difference compared to the regular syrups. Make sure you are stocked with the three sugar free essentials: Vanilla, Caramel and Hazelnut, but also consider some of the holiday favorites such as: Peppermint, Gingerbread and Pumpkin Pie. With these additions to your café menu, your customers can still get their favorite flavors without the added calories!

So what about your non-coffee products? Big Train has recently introduced their Fit Frappe line that will go right along with your customers’ resolution guidelines. Available to be served as a hot, iced or blended beverage, it contains 20 grams of protein, less than 1 gram of sugar and only 130 calories! There are six flavors available, which include: Espresso, Mocha, Vanilla Latte, Chocolate, Vanilla and their most recent addition, Spiced Chai. Big Train’s Fit Frappe will give your customers a delicious, healthy boost to power through their day or even an easy meal replacement on the go!

Many people consider smoothies to be a healthy alternative but are concerned with the amounts of sugar. This year, Dr. Smoothie has announced the launch of their all new, low calorie smoothie line, Dr. Smoothie Fit-Lyte. This new product is a fresh-fruit tasting smoothie with Stevia and a white tea-coconut water infusion. Containing only 200 calories, Fit-Lyte gives you the antioxidants and electrolytes your body craves! Another option for a resolution-friendly smoothie is Jet’s Non Fat Yogurt! With only 100 calories, zero fat, zero cholesterol and tons of Vitamin C, your customers can still get their favorite smoothie without sacrificing their New Year’s promise! Both of these products are available via special order, so just call and speak to one of our customer care associates to arrange for the product to be brought in right away!

Don’t forget about tea! This time of the year, tea sales are among their highest, which also fits perfectly in line with everyone’s New Year’s resolutions! White tea, in particular, contains less caffeine and more antioxidants than any other kind of tea. White tea also is the healthiest of all teas because it contains the highest levels of anthocyanin and disease preventative antioxidants known as polyphenols. Stockton Graham & Co. carries tea from Mighty Leaf as well as Two Leaves, and both lines offer white tea as well as green, black and herbal tea. From lowering high blood pressure, to improving all around heart functioning, white tea is a perfect addition to your winter menu. Tea is a great supplement for those wishing to keep up with their caffeine fix, but cut back on sugar!

With all of these products available to you, sales the first few weeks of the year don’t have to suffer like they may have in the past. Just be sure to prepare in ahead of time and make your customers aware in advance. Call today to order your New Year’s resolution products or to learn more about menu items that will keep the customers coming through the doors in 2013. Happy New Year!

New from Two Leaves Tea Company!

As you may have noticed by now, the tea company “two leaves and a bud” has recently under gone a name and brand change. The company is now called “two leaves” but still boasts the same quality and wonderful teas that they have always provided. The company decided to shorten the name to avoid confusion and when speaking, help it slip off the tongue easier. The tea still contains the two leaves and a bud of whole leaf camellia sinensis that it was originally named for! Of course with a new name, new branding has been issued and a new box and bag labels have been introduced. The name on the box is easier to read and for your customers to see the organic title.

Inside the box the tea satchel’s sleeves are smaller. The tea satchel itself contains the same amount of tea as previously! Two leaves is really expressing that their “look has changed, but the tea has not!” The only tea name that is changing is the name of the White Peony Tea. They are now going to be using the Chinease original name: Bai Mu Dan. The new name educates the tea drinker about the origin and doesn’t confuse people about whether Peony flowers are in the tea. This is just another example of the name changing, but not the tea.

Here at Stockton Graham & Co. we expect to see some of the new packaging soon. We are excited to see it be more pleasing to the eye and more environmentally friendly. Look forward to seeing the new boxes mixed in with a few old boxes in your tea orders during the holiday rush!