New Branding and packaging for Umpqua Oats!

Umpqua-Oats--JackPotWe recently mentioned that Umpqua Oats was making some big changes this year, including a new variety pack. Those who order Umpqua Oats will soon be seeing something else that’s new, the packaging! Here at Stockton Graham we are starting to get in the beginnings of the new branding for the oatmeal, particularly on the new variety packs.  The Oatmeal will continue to be the delicious, filling oatmeal you expect from Umpqua Oats, just with a different looking container.

New-mark-and-logo-webThe new logo uses red as the main color, instead of the orange and brown we used to see. The Umpqua Oats owners, mothers that started creating these tasty grab-n-go’s, say the new packaging is bolder and has color differentials to better help customers recognize the flavors. This visually striking packaging will really grab your customers attention and make them take a closer look.

So, expect to see these new looking packages in your shipments soon! In addition to new packaging and branding, Umpqua Oats is promising new flavors in 2013! Stockton Graham & Co. will continue to keep you up to date with anything new from our vendors, including Umpqua Oats. If you have any questions or would like to know what else is new at Stockton Graham & Co. call 800.835.5943 and discuss with our Customer Care Associates!

Previous Blogs on Umpqua Oats:
Umpqua Oats Variety Kit Changes
Practical Product Positioning of Umpqua Oats

Umpqua Oats Variety Kit Changes

Umpqua oats variety packUmpqua Oats has made a change to their variety kit oatmeal case. Now you will get 4 “Kick Start”, 4 “Mostly Sunny” and 4 “R U Nuts” in a variety case. These are the top sellers of the brand, and very popular choices by Stockton Graham & Co. customers. Earlier this week Stockton Graham & Co. started shipping this new reconfigured variety kit. All of these flavors are available individually as well, if you prefer one over the others. To help our customers save, Stockton Graham & Co. is offering 1 free case of oatmeal with the purchase of 7 other oatmeal cases in our Everyday savings program.

“Kick Start” is our best seller, and you can see why when you look at what’s in it: flax seeds, raisins, almonds, sunflower seeds, golden raisins, blueberries, cranberries, walnuts, sea salt and cinnamon. This grouping of nuts and fruit create a scrumptious morning snack! “Mostly Sunny” is a delicious combination of oatmeal, raisins, cranberries, golden raisins, apples, sea salt and cinnamon that anyone will love. Nut lovers will go crazy over “R U Nuts”. Flax and Sunflower seeds, almonds, walnuts, sea salt and cinnamon give you a crunchy texture within your creamy oatmeal. We also have “Old School”, “Lei’d Back”, “Not Guilty”, “Jackpot” and “Salted Caramel” flavors individually for sale.

Many consumers are looking for quick, healthy, to-go snacks and your shop can benefit by offering something delicious they can grab anytime of the day. You can count on Umpqua oats to have only the best ingredients, and have them made with the care only moms can provide. This product is shelf stable, so it’s great for a shop who’s main focus is coffee and specialty beverages. From the natural ingredients to the unsurpassed taste, Umpqua Oats is truly the nutritious, delicious and fast breakfast choice. They use only whole thick rolled oats for an “old fashioned” taste.  Rolled oats contain thiamin, iron and fiber and will keep you going through your daily routine!

We expect other changes from Umpqua Oats this year, including new packaging and new flavors! To learn more about Umpqua Oats changes, order some oatmeal or discuss other food products, call our customer care team at 800.835.5943 today!