Iced, Iced Coffee

There’s a time every year when the world changes. It’s the time when the entire population seemingly switches from hot drinks to cold drinks. And it’s the time of year that your store should be brewing iced coffee.

In North Carolina, where Stockton Graham & Co. is located, that time of year typically comes in mid-April when temperatures suddenly rise out of the comfortable 70s. In the Northwest, Iced Coffee Season can start as late as Independence Day weekend. But rest assured, it will come. And it will transform your business for a stretch of four to six months.Ice Coffee

What will your business do when Iced Coffee Season begins?

Stockton Graham & Co. roastmasters, baristas, brewmasters and coffee afficionados tried several beans and roasts, brewed in multiple formats, to craft the perfect iced coffee blend. Stockton’s Iced Coffee Blend is a blend of sweet and bright coffees featuring our exquisite Brazil Alta Mogiana Peaberry.

A departure from other Brazilian varietals, our Alta Mogiana Peaberry is packed full of soft, sweet flavors balanced nicely with hints of dried apricots and other stone fruits. The body is exceptionally smooth and provides a nice base for the building acidity and clean finish.

A bean with this finesse requires care in brewing. Our Stockton Graham & Co. tastemakers recommend brewing the coffee over ice, which preserves its flavor profile and allows you to refine the extraction.

Iced coffee brew techniques—whether you choose a pour-over method or an airpot brewer—generally call for the same coffee-to-water ratio: 1 part coffee to roughly 15 parts filtered water.New Ice Coffee Blend

The brewed coffee is then immediately introduced to ice, which stalls the oxidation process and preserves the flavor that was created when brewed hot.

These are our two recommended brewing techniques:

Pour-Over Method (20 oz Serving)
20 gr coffee: 180 gr water: 100 gr ice

Brew Method
1. Weigh 20 grams of Stockton’s Iced Coffee Blend.
2. Grind fine (about the coarseness of table salt).
3. Fold filter, place it into filter holder, pre-wet it and discard wetting water.
4. Add coffee to filter and tare.
5. Weigh approximately 100 grams of ice and place in carafe on which the filter can rest.
6. Using water just off a boil, add approximately 60 grams of water to the coffee grounds, allowing them to bloom and begin to drain. Slowly add water in small increments until total weight of water reaches 280 grams.
7. Brew time should be approximately 3.5 minutes.
8. Swirl mixture until all ice is melted to ensure uniform dilution.
9. Pour coffee over ice in a 20 oz cup and serve.

Airpot Brewer/Double-Strength Method (3.8 Liters/1 gallon)
250 gr coffee: 2400 gr water: 1500 gr ice
Yield: 1 gallon

Brew Method
1. Weigh 250 grams of Stockton’s Iced Coffee Blend.
2. Grind slightly finer than drip setting.
3. Add coffee to filter basket.
4. Weigh approximately 1.5 Kg of ice, about ½ gallon and place in 1 gallon container.
5. Place container under coffee brewer.
6. Brew coffee on ½ gallon-batch setting (1.9 liters, adjust recipes weights and volumes according to your brewer).
7. Once brewing has stopped, add clean, fresh and filtered water to mixture until total volume reaches 1 gallon.
8. Swirl mixture until all ice is melted to ensure uniform dilution.
9. Store in refrigerator to maintain optimal flavor. Discard daily.
10. To serve, pour over ice.

To discuss brewing techniques with our master brewers or to order Stockton’s Iced Coffee Blend ($7.95/lb.), call 800.835.5943.

Healthy Fruit Smoothies for Spring

Moving into spring, your customers are looking for a beverage that is refreshing and health conscious (bathing suit season is coming up), so the time is right to put smoothies back on the menu!

Adding frozen drinks to your menu could increase sales $1000 a year in a single store! Stockton Graham DaVInci Jet SmoothiesAnd you only need to sell two frozen drinks a day for six months to exceed that mark. That’s because the profit margin on frozen drinks is high, and they literally sell themselves without any additional marketing or advertising. (Although Stockton Graham & Co. offers a wide variety of POS materials including counter cards and signage to our customers.)

To further help you increase sales, MONIN is offering $3 off any case of Fruit Smoothie Mix you buy. There is no limit to how much you can redeem! Click here for the rebate form.

There’s also a rebate on Dr. Smoothie’s 100% Crushed Fruit flavors including the new 100% Crushed Fruit flavors: Beetroot & Berries and Tropical Sunshine. Get up to $120 back on all Dr. Smoothie 100% Crushed Fruit and Organics through June 2015.

Or, if your business needs a blender upgrade, receive FREE cases of pour and blend smoothie with the purchase of any blender package.

You can choose smoothies from Big Train, Torani, Monin and DaVinci Gourmet (formally Jet)! If you prefer Dr. Smoothie 100% Crushed Fruit, Classic Smoothie or Cafe Essentials, you can get three FREE cases with a blender purchase over $500 and two FREE cases with a blender purchase under $500. Read all the details on our blender specials.

Jet Smoothies are now sold under the DaVinci name
To start out this smoothie season Jet smoothies have been re-branded to DaVinci Gourmet! With all the classic flavors you have come to love, these smoothies will have no formula changes and no packaging changes. Under the DaVinci brand they offer 3 types of smoothie options:

  1. Natural Smoothies – No artificial flavors or colors, this smoothie is the natural choice for a great tasting, better for you beverage!
  2. Fruit Smoothies – The original pour over and blend smoothie, expect extra fruit flavor in this delicious blended drink!
  3. Non Fat Yogurt Smoothies – An alternative better-for-you smoothie option, this option offers all natural fruit puree & healthy yogurt for twice the health benefits!

Looking for the Green Tea that Jet used to offer in their smoothies? Big Train now offers a Big Train Fruit Tea Blast Smoothie with all the benefits of Green Tea, so Stockton Graham & Co. still has you covered!

Interested in learning more about this new smoothie option? Want to discuss which pour over smoothie best fits your customers’ needs? Call 800 835 5943 and talk to your Customer Care Associate about healthier beverage options today!

Jump into Spring with this Jet Arctic Lemonade Promotion!

artic-lemonadeStockton Graham & Co. and Kerry foodservice are teaming up to offer our customers a great flavored lemonade promotion! If you buy 1 case of Jet Arctic Lemonade you will receive 1 bottle of DaVinci Gourmet Fruit Innovation Raspberry Syrup, 1 Bottle of DaVinci Gourmet Fruit Innovation Strawberry Syrup, 1 Bottle of DaVinci Gourmet Fruit Innovation Blackberry Blood Orange Syrup, 1 DaVinci Gourmet Bottle Rack (holds 3 bottles) and 3 DaVinci Gourmet Syrup Pumps for FREE. This great promotion is a limited time deal, while supplies last, so be sure to take advantage of it today!

Jet Arctic Lemonade is the ultimate balance of fruit-innovationssweet and tart, and creates some of the finest frozen lemonade around. Add some syrup to create one of the hottest specialty beverage trends this summer, flavored lemonade! Blend this delicious beverage into your menu and jump into spring with more sales!

Flavored Arctic Lemonade is so easy to make. For a 16oz. drink put 7oz. of Jet Arctic Lemonade Frozen, 4 pumps of a DaVinci Gourmet Fruit Innovation syrup of your choice and 1 cupful of ice into your blender, blend and serve!

See other blender promotions and product promotions for your summer menu on our Blending Equipment & Rebates page.

If you would like more information, recipes or have any questions, call 800.835.5943 to discuss more details with our Customer Care Associates.

Monin Specials for your café from Stockton Graham & Co.!

Monin-BakedSyrupsMonin, a top leader in flavor, has some great new products and options for your specialty beverage needs. Monin has recently released their Baked Flavors Syrups series, with 3 delicious flavors: Banana Nut Bread, Cupcake and Stockton Graham & Co.’s favorite, Cinnamon Bun. These syrups take your favorite baked treats and combine them with your favorite coffees!

In Banana Nut Bread you will taste the flavors of fresh banana, nuts and spices. With the Cupcake syrup you find hints of vanilla sweet cupcakes in your beverage. Cinnamon Bun gives you the tastes of spicy brown sugar and sweet icing. Stockton Graham & Co. is offering a great BOGO on these Baked syrups right now. Buy One bottle of syrup and Get One bottle of the same flavor for free! We are excited to be able to offer our customers savings on these great new flavors, be sure to discuss these savings with our Customer Care Associates.

Monin Pina ColadaMonin is gearing up for summer with some great All Natural Fruit Smoothies savings! Stockton Graham & Co. is offering a free case of Pina Colada Fruit Smoothie mix, with any 5 purchased cases of All Natural Fruit Smoothie mix. Monin is also offering a $3 off any case purchased rebate. This program will be running through December 2013 and there is no limit on how many cases you can apply the rebate to.

Another thing Monin is offering to customers right now is their 2013 Spring/Summer Merchandising Kits. In this kit you receive: 8 counter cards for drinks, 10 recipe cards using 577195_524846804233635_600629258_nthe flavors included and 3-50ml bottles of syrup in Irish Cream, French Vanilla and Salted Caramel! To receive these kits, click here fill out the form, and they will be sent right to you. This is a great opportunity to try some new flavors and get some new recipes.

Monin is one of the brands coffee shops can count on to supply amazing flavors. Stockton Graham & Co. is proud to offer our customers great deals on great products. Call 800.835.5943 to learn more about Monin’s Baked Flavored syrups, All Natural Smoothie mix and the savings we can supply!

Spring Recipes For Your Cafe’s Menu!

smoothiesSpring is rapidly approaching, so it’s time to liven up that menu with some cool and refreshing beverages to prepare for warmer weather!

Lemonade is a perfect seasonal drink and a profitable seller to add to your menu for spring! You can liven it up by adding a shot of flavored syrup, and also charge a little more while doing so. Add flavors like raspberry, strawberry, blackberry or blueberry to create a specialty lemonade with higher profit margins. Add a fruit garnish to really showcase the drink and draw more attention from customers. For a 16oz modified lemonade add 4 pumps of the flavored syrup of your choice and mix with lemonade and ice!

Frozen lemonade is another top pick to add to your menu! As mentioned above, you can add a shot of flavor to create an even tastier specialty beverage. Stockton Graham & Co. is currently promoting a flavored frozen lemonade combo from Jet until March 31,2013. If you buy one case of Jet Arctic Lemonade smoothie mix at $76.80 you will receive 1 bottle each of DaVinci Gourmet Fruit Innovation Raspberry, Strawberry and Blackberry Blood Orange and a 3 tier syrup rack with 3 syrup pumps for no charge! For a 16oz frozen lemonade using these products use 7oz of the Jet Arctic Lemonade, 4 pumps of syrup and blend with a 16oz cup of ice!

Another simple beverage to add to your spring menu is iced tea and flavored iced tea. Tea is always good to offer, especially in warmer weather. Add shots of syrup to be able to charge more and create a drink that is not offered at competing locations! Raspberry and Peach iced tea are a great way to refresh your customers in the upcoming warmer weather! Feel free to experiment with any fruit flavor to build a tea special to your cafe!

With higher temperatures also comes a higher demand for Frappes, so be sure to have a few variations available! These are some Frappe recipes that we recommend to start your spring menu:
16oz Irish Cream Mocha – 1 pump chocolate sauce, 3 pumps Irish cream syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend
16oz Brown Sugar Cinnamon – 4 pumps brown sugar cinnamon syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend.
16oz Caramel – 2 pumps caramel sauce, 2 shots of espresso, 4oz base, 16oz cup of ice and blend.
16oz White Chocolate – 2 pumps of white chocolate sauce, 2 shots of espresso, 4oz base, 16oz cup of and blend.
16oz Chocolate Covered Cherry – 1 pump chocolate sauce, 3 pumps cherry syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend!

Last but not least, don’t forget to have fruit smoothies available! Fruit smoothies offer a nice non-caffeinated and healthy option to your customers. Stockton Graham & Co. carries smoothie mixes from several different vendors so make sure to check out the product catalog on the web or call a Customer Care Associate at 800.835.5943 to find out which product is best for your shop! Don’t be afraid to get adventurous, mix and match flavors or allow customers to request their very own fruit smoothie concoction! We have some rebates on certain smoothies brands that can be found here.

If you are looking for other great drink ideas be sure to give us a call at 800.835.5943 and our Customer Care Associates will be glad to collaborate with you on recipe ideas! Spring is a great time to bring back your frozen beverage menu, and boost your summer sales. Make sure you are offering everything you can, to keep your customers cool in the warm months.

Featured Coffees For Spring!

Stockton Graham & Co. is excited to announce that our featured coffees for Spring 2012 are Honey Nut Praline and Costa Rica Romelia Palmichal, two of our most popular coffees during this time of the year. These coffees are part of our seasonal program, which includes marketing and point-of-sale advertising materials.

Honey Nut Praline Flavored Coffee Counter SignSpring is finally here, and what better way to enjoy it than starting your mornings with a fresh cup of one of Stockton Graham & Co.’s originals, Honey Nut Praline. This delicious combination of sweet honey, buttery nuts, and toasted praline undertones has been one of our most popular flavors for years, and it will be sure to have you singing with the birds all season long.

In the world of coffee it is easy to get carried away by extremes, but if you are seeking a clean, traditional coffee, then look no further than Costa Rica Romelia Palmichal. The fruity and floral flavor goes perfectly with the dawning of the spring season, which is exactly we chose it to be one of this season’s featured coffees. Considered by many to be one of Latin America’s best, this simple yet prominent coffee will be sure to satisfy you with every sip.

POP Materials:Honey Nut Praline Flavored Coffee Counter Sign
Upon ordering these seasonal specials, you will have access to plenty of marketing support materials, which includes counter cards and shelf talkers. If you want to promote somehthing new this season, this is certainly the way to do it without spending any extra money. What do you have to lose?

Tips for Selling:
• Have fun with this promotion and be sure to suggestively sell it
• Offer sales incentives to staff, i.e., movie passes or mall gift cards
• Consider offering a free ¼ lb. with the purchase of other retail coffee
• Offer $1 off for the first few weeks of the feature
• Make sure to incorporate the features in your brewed coffee rotation
• Brew and taste each feature to educate your staff
• Be prepared to give a description of the coffee when customers ask
• Consider putting out an airpot with sample cups on busy mornings

Matt Hogan
Stockton Graham & Co.

Dear Joe,

I just opened my first cafe in September. As winter comes to a close, what obstacles should I be expect to face during the spring season?

Sincerely,

Chris Sharma

Chris,

The biggest obstacle that cafe owners will face in the coming months is ironically, pleasant weather. When there is snow on the ground and temperatures drop below zero, coffee and hot chocolate are easy to sell. When your car feels like an oven in July, smoothies will fly off the shelf, but in the spring and fall, cafes have no weather woes to remedy. It is during these months that cafes have a lot of room for improvement. A savvy cafe owner can make up a lot of ground during these transition months by providing milder drink choices while advertising summer products. Iced tea and lemonade are great examples of mild drinks, but the role they play as advertisers is more important than you may realize.

While tea and lemonade don’t provide a ton of profit, they do send the message to your customers that you provide much more than coffee. This is an important message to send as summer approaches. If people do not internalize the fact that you offer a variety of cold beverage choices, then they will forget about you until September. If you consistently remind your customers about your large selection, then you stay in the running for larger smoothie sales in the summer. The theme of spring will be, prep for summer. If you do not advertise your smoothie and frappe products soon, then your café will see a slump down the road.

Yours in Coffee,

Josephius A. Graham