Show Your Customers Some Love this Valentine’s Day!

Valentines day-imageThis year Valentine’s Day falls on Saturday, February 14, so your shop should have V-Day themed events and specials all week! Show your customers how much you care by giving them “Valentines”. Keep a few Valentines (aka coupons for discounted drinks) by the register to give out to regular and loyal customers all week.

Be sure to promote your Valentine’s day specials on your Social Media accounts, website and newsletters. You should also have posters, flyers, table toppers and chalk boards promoting any specials in your store. Make sure, as with any special event, your store is decorated to subtly remind your customers of the holiday and the specials they could take advantage of.

On Valentine’s Day, share the love by offering a special discounted  beverage all day! Or, have a small “treat” ready to show your appreciation like a small chocolate for each customer or a free flavor shot! You might also encourage those who have significant others to make visiting your shop part of their date night by offering a buy-one-get-one deal on drinks later in the evening!

Here are a few love-inspired drinks to try on this special holiday:

White Chocolate Raspberry Mocha
Ingredients:

  • 1 Pump white chocolate sauce
  • 2 Pumps raspberry syrup
  • 2 shots espresso
  • Steamed milk

Pull the shots directly into a cup containing the sauce and syrup, stir gently and add the steamed milk!

Chocolate Covered Strawberry Smoothie
 Ingredients:
  • 5 oz. water
  • 3 oz. Dr. Smoothie Strawberry Concentrate
  • 3/4 (70cc) scoop of Chocolate frappe or iced hot chocolate mix
  • 16 oz. cup of ice
Add the ingredients in the order listed above and blend. Optional: Top with whipped cream, shaved chocolate pieces and a small strawberry.
Hot Cinnamon Twist White Mocha
Ingredients:
  • 3/4 oz. Monin Spicy Red Cinnamon Syrup
  • 1 oz.  White Chocolate Sauce
  • 2 shots of Espresso
  • 8 oz. milk
Tips: Garnish with a cinnamon stick and whipped cream.

Contact our Customer Care Department by calling 800.835.5943 for access to samples, POS Materials and more fun ideas.

See Past Valentine’s Day Blogs:
Roses are Red, Violets are Blue…
Valentine’s Day / Mardi Gras Coffee Drink Recipes!
Valentine’s Day and Mardi Gras Promotions for your Coffee Shop!

Let Your Business Bloom With New Blender Equipment

Get your business blooming with real fruit smoothies and refreshing frappes!

Spring is here! That means it’s time to get ready for all that warm weather brings: flip flops, shorts and satisfyingly cool blended beverages. The warmer season means a huge opportunity for growth, selling just 10 frozen beverages a day can increase monthly sales by over $1000.  Stockton Graham & Co. is here to help you get “Blender-Ready” with a great blender package, spring recipes and big savings on Vitamix and Blendtec equipment.

Spring is the perfect time to update add frozen beverages to change up your menu, and ultimately increase customer loyalty. With warmer weather comes a huge opportunity to grow your business! Customers crave cool beverages, and after selling the free and rebated products we offer, the profits cover most if not all of the cost of the blenders.

To get your business blooming and booming, Stockton Graham & Co. vendor’s are offering a variety of rebates for smoothie and frappe products.

*Buy any Vitamix or Blendtec blender from Stockton Graham & Co. to receive 3 FREE CASES of Dr. Smoothie, Big Train, Monin, Torani or Mocafe smoothie and frappe products!* (EXPIRED)
*Products are preselected.
Call 800-835-5943 and talk to a Customer Care Associate for details.

Using our retail experience, Stockton Graham & Co. ® offers these blenders to provide the retailer the ability to handle one or many customer orders with speed, consistency and reliability for many seasons to come.

Our Customer Care Associates recommend the Vitamix T&G® 2 BLENDING STATION® as the best deal. For a quieter option, we suggest trying Vitamix’s THE QUIET ONE®, or Blendtec’s Stealth, which are 1/4 the noise of an espresso grinder.

Product Descriptions:

Vitamix – Stockton Graham & Co.® and Vitamix® present the Blender Series for specialty coffee retailers: DRINK MACHINE ADVANCE, T&G 2 BLENDING STATION and THE QUIET ONE. These commercial Vita-Mix® blenders have been designed to blend luscious, mouthwatering frappes and delectable smoothies consistently drink after drink and customer after customer.

Blendtec BlenderBlendtec – Stockton Graham & Co.® and Blendtec® present the Blender Series for specialty coffee retailers: STEALTH, Q-SERIES and EZ. Offering industry-leading power and performance, Blendtec® blenders have been a staple in many specialty beverage shops for years.

 

More Recipe Options

Blended Matcha Mint Beverages

Soda Fountain Inspired Shakes

Blended Frozen Drink Recipes

Other Blended Beverage Ingredients

Featured Seasonal Coffees for the Holidays

Stockton Graham & Co. is excited to announce that our featured coffees for November & December are ‘Tis the Season Blend & Gingerbread Spice, two of our most popular coffees during the holiday season. These coffees are part of our seasonal program, which includes marketing and point-of-sale advertising materials.

‘Tis the Season Blend has a sweet, berry-like flavor and nice acidity. Flavor aside, the feel of this coffee in the mouth is a sensual, tactile experience all its own thanks to the perfectly balanced body. Though designed for the holiday season, this blend is excellent year-round.

Gingerbread Spice was inspired by the spicy-sweet confections of Eastern Europe. We’ve captured the scent and flavor of warm loaves of gingerbread, fresh from the oven and complemented it with our own blend of cinnamon and hazelnut for a uniquely snappy taste!

POP Materials:
Upon ordering these holiday specials, you will have access to plenty of marketing support materials, which includes counter cards, shelf talkers and attractive retail packaging specifically developed for the 2011 holiday season. This is a great way to get your customers excited about the holiday season, all at no risk to you!

Tips for Selling:
• Have fun with this promotion and be sure to suggestively sell it
• Offer sales incentives to staff, i.e., movie passes or mall gift cards
• Consider offering a free ¼ lb. with the purchase of other retail coffee
• Offer $1 off for the first few weeks of the feature
• Make sure to incorporate the features in your brewed coffee rotation
• Brew and taste each feature to educate your staff
• Be prepared to give a description of the coffee when customers ask
• Consider putting out an airpot with sample cups on busy mornings

Click here to see our full list of the most popular seasonal coffee blends
Click here to see our full list of the most popular seasonal flavored coffees

Happy Holidays from your friends at Stockton Graham & Co.!

Reid Jackson
Stockton Graham & Co.