Seasonal Planning For Your Coffee Shop

Sliders2While you are reading this blog, time is almost up on planning for any Valentine’s Day events your shop will be holding, even though the Christmas and New Year holidays have just passed! To properly market for an event, you should start planning well before a month in advance. This way you will get out the news with enough time for your customers to know what promotions to expect and look forward to!

First, you should sit down and plan a marketing strategy including events, emails, social media, in-store promotions, etc. Be sure to have social media posts going out every week the month before your seasonal promotion kicks in to remind your followers of what is coming. The week of the promotion, make sure you are posting pictures of customers taking advantage of the sale/discount/flavors and remind others to do so, as well! For example: if you are offering “Emerald Lattes” (Irish cream syrup flavored lattes) for half off on St. Patrick’s Day, post a picture of a fresh drink first thing on Facebook that day, then post a picture of the first customer to enjoy one on Instagram, etc.

Keep in mind for upcoming holidays to check your stock well in advance, and call your Customer Care Associate to place special orders if you are ordering a large amount of a product we may not carry in bulk year round. Also, allow time to get the product in order to avoid any mishaps causing you to not have the products you need for your event. In the St. Patrick’s Day example, if you are promoting half off “Emerald Lattes”, make sure you have more than enough Irish cream syrup for that day.

Special holidays are also a great time to check your equipment and give it a tune up. Proper and routine maintenance of equipment costs far less in the long-run than waiting to deal with the inevitable catastrophes that come along. Seasonal events are a great reminder to make sure your machines are working at their highest level, and show them a bit of love.

Call Stockton Graham & Co. at 800 835 5943 to speak with a Customer Care Associate if you need any help planning your seasonal menu, POS materials to support your holiday promotions, ordering products or have any other questions about how we can help build your business!

Also, check out this blog on seasonal trends for more ideas: Increase Sales Through Retail Coffee and Seasonal Drink Trends

Featured Holiday Flavored Coffees

Decorations, songs and scents of the holidays fill the air of every store and mall, as well as all of the major coffee and food chains. To celebrate the season, Stockton Graham & Co. has designed a new point-of-purchase bag and bin labels for three of our top all-time favorite flavored holiday coffees: Winter Wonderland, Yule Nog and Gingerbread. These coffees are available in SGC-All-3-flavorsbulk 5 lb. pound bags as well 12 oz. (6 per case) point-of-purchase black valve bags. As with all our flavored coffees, they are available as regular and decaffeinated (Euro-prep and Swiss Water Processed). For the holiday season, we can also provide white 12 oz. point of purchase bags upon request and while supplies last.

Call 800.835.5943 today to order any of our featured Holiday Flavored Coffees or Seasonal Blends!

Featured Holiday Flavored Coffees
Stockton Graham & Co. offers a number of holiday flavored coffees to add to your holiday cheer!

Apple Cobbler – What big holiday dinner is complete without a home-style cobbler? There’s something about seeing the cobbler sitting on the table, atop a crisp red and white tablecloth, that brings back fond memories of family gatherings past. Our favorite recipe calls for a filling of fresh apple slices topped off with a flaky pastry sprinkled with cinnamon.

Bourbon Pecan Pie – This familiar blend of flavors will warm your home during the holidays. The bourbon notes bind with warm pecans and create a wonderful match. Serve this alongside some holiday cookies, and the rich oak flavors will resonate throughout your home for hours.

SGC-GingerbreadChocolate Peppermint – Remember the old candy commercials? When you take one sip of this flavored coffee it’s like…experiencing the sensation of biting into a peppermint paddy, with our own personal twist: Great specialty coffee! Bold dark chocolate coats refreshing, glacial mint nuances, creating a cup so hot, it’s cool!

Gingerbread Spice* – The spicy-sweet confections of Eastern Europe inspired this coffee. We’ve captured the scent and flavor of warm loaves of gingerbread fresh from the oven and complemented it with our own blend of cinnamon and hazelnut for a uniquely snappy taste!

Pumpkin Cheesecake – This flavor brings out the best of two delicious holiday desserts. Pumpkin pie spices mix with fresh cheesecake in a rich and savory brew. This flavored treat will bring joy to your home throughout the season, and you can drink as much as you want without the guilt of traditional cheesecake.

Pumpkin Hazelnut – Pumpkin Hazelnut is a perfect combination of pumpkin spice and hazelnut flavors. If you are looking to expand your flavored coffee offering for the fall season, this is great to keep in mind. The blend serves as the perfect transitional offering, and the wonderful autumn character will warm the hearts of your customers.

Pumpkin Spice* – This coffee is an aromatic blend of autumn favorites, including the taste of newly harvested pumpkin accented by a mélange of spices like nutmeg, clove, cinnamon, and more. It’s sure to warm you up and get you in the spirit of the fall! It also makes for a great gift when given to your nearest and dearest. Forget the bottle of wine; bring a pound of coffee to your fall dinner party!

Sugar Cookie – Sugar cookies have been a longtime holiday favorite. Their simple, buttery goodness is hard to improve on, but we think our addition of macadamia nuts really sets our recipe apart. That classic cookie taste in our own specialty coffee is our gift to you!

SGC-WinterWonderlandToasted Macaroon – A macaroon is a cookie made with a paste of ground almonds. Our macaroon recipe comes to coffee with a lightly toasted sweetness, cream notes and just a hint of cinnamon. It’s an excellent choice for breakfast or for dunking macaroons!

Winter Wonderland – In celebration of the holiday season, we’ve put four outstanding flavors together in an enticing medley: a winter wonderland of hazelnut and caramel blanketed by a powdery snow of vanilla and coconut. It’s guaranteed to keep the cold away and warm your spirit with holiday cheer!

Yule Nog – Egg Nog has been a holiday tradition for centuries with old family recipes handed down through the generations, so each family’s tradition has its own distinctive flair.  With our Yule Nog, we start with the classic creamy egg nog and add a cinnamon and nutmeg flavor spike. Combined with a slightly sweet finish, this coffee is sure to delight your family and guests this holiday season.

Seasonal Blends
We also offer a number of seasonal holiday blends that complement the traditional rich holiday foods such as egg nog, sugar cookies, red velvet cake and more!  Our seasonal blends are available in bulk 5 lb. bags and 12 oz. (6 count cases) point-of-purchase coffees.

Organic First Noel Blend – The First Noel Blend is inspired by the joy experienced from gathering with close friends and family during the season. Whether it’s a freshly fallen winter snow or sharing a kiss from a loved one under the mistletoe, this coffee is a toast to the season of giving and all of our favorite things, past and present, from a great year gone by. This blend is comprised of a French Roast blend of organic and fairly-traded coffees to complement any winter celebration. Make The First Noel Blend your new holiday tradition today.

Thanksgiving Day Blend – Nothing beats an incredible cup of coffee while gathering with family and friends during the holiday season. Our Roastmaster created this blend to unite the major coffee-growing regions of the world. Flavors from around the globe come together to form a dark-roasted blend appealing to a wide variety of palates. The perfect complement to a big piece of pie, Thanksgiving Blend will top off your meal and please everyone at your feast.

‘Tis the Season Blend* – Just as the holiday season brings us together, this worldly blend has a sweet, berry-like flavor and nice acidity. Flavor aside, the feel of SGC-YuleNogthis coffee in the mouth is a sensual, tactile experience all its own thanks to the perfectly balanced body. Though designed for the holiday season, this blend is excellent year-round.

Winter’s Comfort Blend – Winter’s Comfort puts warmth and flavor back into the colder months. It features a heavy body with a sweet spot of caramel followed by a nuanced, fruity-tasting finish. Paired with a warm, oven-fresh treat, it’s perfect for weathering the wintry cold.

* Counter Cards & Shelf Talkers available

Featured Coffees For Spring!

Stockton Graham & Co. is excited to announce that our featured coffees for Spring 2012 are Honey Nut Praline and Costa Rica Romelia Palmichal, two of our most popular coffees during this time of the year. These coffees are part of our seasonal program, which includes marketing and point-of-sale advertising materials.

Honey Nut Praline Flavored Coffee Counter SignSpring is finally here, and what better way to enjoy it than starting your mornings with a fresh cup of one of Stockton Graham & Co.’s originals, Honey Nut Praline. This delicious combination of sweet honey, buttery nuts, and toasted praline undertones has been one of our most popular flavors for years, and it will be sure to have you singing with the birds all season long.

In the world of coffee it is easy to get carried away by extremes, but if you are seeking a clean, traditional coffee, then look no further than Costa Rica Romelia Palmichal. The fruity and floral flavor goes perfectly with the dawning of the spring season, which is exactly we chose it to be one of this season’s featured coffees. Considered by many to be one of Latin America’s best, this simple yet prominent coffee will be sure to satisfy you with every sip.

POP Materials:Honey Nut Praline Flavored Coffee Counter Sign
Upon ordering these seasonal specials, you will have access to plenty of marketing support materials, which includes counter cards and shelf talkers. If you want to promote somehthing new this season, this is certainly the way to do it without spending any extra money. What do you have to lose?

Tips for Selling:
• Have fun with this promotion and be sure to suggestively sell it
• Offer sales incentives to staff, i.e., movie passes or mall gift cards
• Consider offering a free ¼ lb. with the purchase of other retail coffee
• Offer $1 off for the first few weeks of the feature
• Make sure to incorporate the features in your brewed coffee rotation
• Brew and taste each feature to educate your staff
• Be prepared to give a description of the coffee when customers ask
• Consider putting out an airpot with sample cups on busy mornings

Matt Hogan
Stockton Graham & Co.