This year Valentine’s Day falls on Saturday, February 14, so your shop should have V-Day themed events and specials all week! Show your customers how much you care by giving them “Valentines”. Keep a few Valentines (aka coupons for discounted drinks) by the register to give out to regular and loyal customers all week.
Be sure to promote your Valentine’s day specials on your Social Media accounts, website and newsletters. You should also have posters, flyers, table toppers and chalk boards promoting any specials in your store. Make sure, as with any special event, your store is decorated to subtly remind your customers of the holiday and the specials they could take advantage of.
On Valentine’s Day, share the love by offering a special discounted beverage all day! Or, have a small “treat” ready to show your appreciation like a small chocolate for each customer or a free flavor shot! You might also encourage those who have significant others to make visiting your shop part of their date night by offering a buy-one-get-one deal on drinks later in the evening!
Here are a few love-inspired drinks to try on this special holiday:
White Chocolate Raspberry Mocha
- 1 Pump white chocolate sauce
- 2 Pumps raspberry syrup
- 2 shots espresso
- Steamed milk
Pull the shots directly into a cup containing the sauce and syrup, stir gently and add the steamed milk!
- 5 oz. water
- 3 oz. Dr. Smoothie Strawberry Concentrate
- 3/4 (70cc) scoop of Chocolate frappe or iced hot chocolate mix
- 16 oz. cup of ice
- 3/4 oz. Monin Spicy Red Cinnamon Syrup
- 1 oz. White Chocolate Sauce
- 2 shots of Espresso
- 8 oz. milk
Contact our Customer Care Department by calling 800.835.5943 for access to samples, POS Materials and more fun ideas.