Using Food to Increase your Average Ticket Sales

coffee-shop-food-itemsOne of the easiest ways to increase your average ticket sales is to offer grab and go food items in your coffeeshop. When a customer is in a spending mode, they are open to paying a little bit more to get more. Having something as simple as a rack of granola bars by the register can actively increase ticket sales.

Sometimes we are afraid to ask our customers if they would like something else: a muffin, a granola bar or a cup of oatmeal. In reality, many customers see you and your staff as specialist who could suggest the perfect pairing for their latte. Spend an extra 2 seconds to make sure your customers are completely satisfied, the result could be surprising.

Offering food combos is a great way to add to your ticket sales. For example: suggesting that a customer could get their drip coffee for a dollar with the purchase of an oatmeal. Any type of promotion would work, just make sure it is clearly marketed.

It is important to keep on top of current trends, and know what your customers like. Stockton Graham & Co. offers KIND granola bars and oatmeal for purchase, but you could team up with a local bakery and offer muffins or scones. In a coffee shop where making specialty beverages is King, it is often best to offer food that doesn’t require “construction time” from your employees. This way they can focus on crafting beverages and moving on.

By having your food items properly displayed, using promos and making suggestions to your customers you could add to your ticket average. Adding just 25 cents to a ticket would increase your sales $25 per day for every 100 customers you have, or nearly $20,000 per year for the average café! So grab some granola bars, oatmeal or other fast to eat items, and start pairing them with your delicious coffee for happier customers and more profit.

Increase Sales Through Retail Coffee and Seasonal Drink Trends

Is your New Year’s Resolution to increase sales and profitability in 2015? We’re here to help.

Offer Retail Coffee

money-bean-guy2As we have said before, a majority of the coffee business remains in the home, where most people are brewing up their first coffee of the day. Providing customers with high-quality specialty coffee that they can take home with them for their first cup of the day will not only increase the profitability of your store, but it will increase customer loyalty as well. A bag of coffee bought from your store will remind customers of the type of product you provide and will keep them coming back to their favorite local spot again and again. Coffee is a popular gift item and an appealing retail bag will increase recognition of your store.

Stockton Graham & Co. has all of the materials necessary to help you bring a thriving retail coffee program to your store. All of our coffees can come prepackaged in six count, 12 oz. or 16 oz. retail bags, so you don’t have to do a thing! We can even help you create your own private label to promote your store on your custom bags. Another option is to set up bins that put your freshly roasted beans on display. This affordable option allows your staff to have a personal moment with customers as they fill the bag and hand it off.

Stay On Trend

Another great way to meet your sales goals for 2015 is with seasonal options that cater to consumer trends. Stockton Graham & Co. monitors the specialty beverage industry to inform our customers of what seasonal products to offer, and we can help you set up a limited time offer program to keep your menu fresh and exciting.

For example, as we all ring in the New Year with health centered resolutions, having sugar-free syrups, smoothies and snack options like KIND Bars and oatmeal are a great way to stay on trend and give sales a little boost. Sugar-free alternatives to the popular flavors like vanilla, caramel and hazelnut give those health conscious customers an indulgent treat without the calories or guilt. Smoothies like, Dr. Smoothie purees, are packed full of nutrients to power through the day and stick to health goals. KIND Bars and oatmeal are great options for a coffee shop to bring in because they are shelf-stable, healthy and a customer favorite.

For more information about seasonal trends or to talk to our team about retail coffee, give us a call at 800 835 5943.

Dear Joe,

I just opened my first cafe in September. As winter comes to a close, what obstacles should I be expect to face during the spring season?

Sincerely,

Chris Sharma

Chris,

The biggest obstacle that cafe owners will face in the coming months is ironically, pleasant weather. When there is snow on the ground and temperatures drop below zero, coffee and hot chocolate are easy to sell. When your car feels like an oven in July, smoothies will fly off the shelf, but in the spring and fall, cafes have no weather woes to remedy. It is during these months that cafes have a lot of room for improvement. A savvy cafe owner can make up a lot of ground during these transition months by providing milder drink choices while advertising summer products. Iced tea and lemonade are great examples of mild drinks, but the role they play as advertisers is more important than you may realize.

While tea and lemonade don’t provide a ton of profit, they do send the message to your customers that you provide much more than coffee. This is an important message to send as summer approaches. If people do not internalize the fact that you offer a variety of cold beverage choices, then they will forget about you until September. If you consistently remind your customers about your large selection, then you stay in the running for larger smoothie sales in the summer. The theme of spring will be, prep for summer. If you do not advertise your smoothie and frappe products soon, then your café will see a slump down the road.

Yours in Coffee,

Josephius A. Graham

Retail Coffee Can “Fill in the Gaps”

Coffee prices are on the rise again and so are the number of people drinking coffee at home. Specialty coffee has become a regular part of the lives of millions of Americans and they can’t go without. This trend is one coffee shop owners should enjoy hearing about because while a customer might not come in five days per week, they might come in twice and buy a pound of coffee to take home for the rest of the week. Marketing will help draw people in, but successful cafés and businesses of all fields have learned to cope and adapt to their environment by analyzing trends and adapting. Those who are unable to cater to a tight economy will ultimately pay the price. So, at this point you may be thinking, “how can I adapt?” There is no simple answer to this question, but retail coffee is an avenue that shows a lot of potential.

Retail coffee has allowed big chain coffee shops to deal with the fact that people cannot spend as much, and because there is little-to-no overhead cost it is almost a no-brainer. Coffee sold as retail will allow your customers to stay hooked to your product and it will offer free advertising. A major element that coffee shops fail to account for is drink preparation. When coffee is purchased and consumed at your store it is relatively easy to maintain control over the variables that affect brewing. Your employees are hopefully well-trained and will be able to deliver a great cup of coffee. The problem arises when your retail coffee leaves the door. Suppose a customer takes a bag of your house blend home and prepares a batch of coffee for their guests in a percolator! This could have negative effects on your image and could even steer people away from your shop. The solution to this problem is to include an informational sheet with your coffee. Stress to your customers how important brew technique in regards to taste and include specific instructions that outline the consequences of not following those instructions. If your customers take pride in your coffee, you can bet that their house guests and friends will take pride in your coffee shop as well.

ALL Stockton Graham & Co. coffees are available in 12 oz. retail packaging. Choose our labels, or request unlabeled to use your own. Our retail cases offer an affordable and simple solution to best fit your business needs. Get prepared for the holiday season today by contacting your customer care associate today to plan your retail offerings at (800) 835-5943!

Reid Jackson
Stockton Graham & Co.