Mix It Up This Spring

A business suit and flip flops? Short-shorts and high heels? A military-style jacket with nautical accents? Spring’s the time to start mixing it up. And when it comes to beverages at your store, spring’s the best time to plan for cold blended beverage sales.2015_Blender Specials

Last year alone, sales of cold blended beverages increased more than 166%, with fruit smoothies leading the pack. Adding cold blended beverages to your menu can help your business grow. Selling just 10 frozen drinks a day can increase store profits by $1000 a month!

Save up to 55% on Commercial Blenders from and VitaMix.

Stockton Graham & Co.® has partnered with VitaMix® and BlendTec® to help your store get ready for warm weather with savings of up to 55% on popular blender packages.

From the Vitamix Drink Machine Advanced to the Vitamix Quiet One, Stockton Graham & Co. has assembled these blender packages to provide the ability to handle customer orders with speed, consistency and reliability for many seasons to come.

If maintaining a calm and relaxing atmosphere is important at your store, Stockton Graham & Co. offers several low-noise blender options, such as the Quiet One from Vitamix and the Q-Series from BlendTec.

All of our blender packages come backed by the resource and expertise of over 100 years of specialty beverage experience to help your business succeed.

Bonus: Receive Enough Free Product to Pay for the Blender!

For a limited time, Stockton Graham & Co. is offering up to three FREE cases of blended beverage mix and powders with the purchase of a commercial blender package.* Mix and match select products from some of your favorite brands: Dr. Smoothie, DaVinci, Jet, Caffe D’Amore, Big Train, Monin, MoCafe and Torani.

The free cases will allow you to significantly offset the price of a new commercial blender. For instance, a single case of Dr. Smoothie can generate sales of at least $200 when you sell smoothies at a very modest price of $4.00 for 12 oz. Three cases can lead to $600 in sales—more than covering the cost of a new blender.

Contact a Stockton Graham & Co. Customer Care Associate at 800 835 5943 to discuss your blender needs and free product options. 

* Receive three free cases of select product from brands listed above with purchase of blender package from Stockton Graham & Co. For Dr. Smoothie only, receive two free cases with purchase of blender package under $500 and three free cases with purchase of blender package over $500. Not all products are available for free case promotion. Discuss available options with a Customer Care Associate. Purchaser pays all shipping on blender and free cases. Offer valid until 8/31/2015.

 

PLEASE NOTE: As of June 1, 2015, Stockton Graham & Co. is no longer taking orders for BlendTec blenders.

New Year’s Promotions for your Coffee Shop

New Year’s can be an easily overlooked holiday with all of the excitement of Christmas ending. As a coffee shop owner, it is very important to stay on top of promotions this time of year, so you don’t see post holiday sales drop. Drops in sales can be related to the annual influx of dieting or personal financial budgets brought on by New Year’s resolutions. This year, most holiday sales may also be impacted by the expiration of the payroll tax credit, which may put further pressure on customer spending. By having New Year’s events and promotions, you can keep your sales level up until the time when resolutions take affect.

Offering more health conscious menu items is a profitable idea to help your customers keep their resolutions. Read our blog on adding these products to your store. It can be as easy as supplementing your normal syrups for sugar-free and offering soy or almond milk choices. If you do make these little changes, always let your customers know about them by having signage promoting your new options, and don’t forget social media. Stockton Graham & Co’s Thom Swain says, “Keeping your barista in the know can go even further than signage, discounts or coupons. They know the customers and can suggest sugar-options to save upwards of 200 calories, to those wishing to “cut back” this time of year.”  You will be helping your customer keep their resolution and drawing in new customers interested in your healthier options. It’s also a great idea to plan an open house night where you showcase your new menu items and let customers sample them.

Try targeting local gyms with your new healthier items. Gym-goers love smoothies after their workouts to replenish their electrolytes, so let your shop be the place they refuel. Talk to the manager about hanging signs or flyers where their customers can see or having special discounts for their members. They will enjoy being able to give their members something special, and you will enjoy their members becoming patrons of your shop! If they have an open house or special event, see if you can set up a sampling table for your coffee or smoothies. You could do a raffle for 4 months free gym membership from your shop, every time they purchase a specialty beverage their name goes into the pot. Also, consider adding supplements to your smoothies or Frappes. Whey protein and energy boosts are just a few of the options you can include for an extra price to help the healthy conscious get their energy back.

Another idea is to have a special “happy hour” on December 31st with promotions on coffee to help people make it to midnight for the ball drop. For example buy one latte get an extra espresso shot for free, doubling the caffeine so they can celebrate the New Year right!

It’s another year to sell and promote specialty coffee and beverages, so have fun with your ideas, and we at Stockton Graham & Co. will keep offering more tips! We wish you and your business the best in the New Year!

Introducing Big Train REAL FRUIT SMOOTHIES: Save $10 on each case in June!

Nothing says summer like the taste of a delicious Big Train REAL FRUIT SMOOTHIE. The refreshing combination of fresh fruit blended with cold ice makes an unbeatable and hydrating drink that combats the hot weather. Using the freshest fruit from around the world and hand-selected at peak ripeness, each Big Train Fruit Smoothie is full of real fruit with less calories and sugar than many other leading brands. Your customers can enjoy the refreshing summer tastes of Strawberry, Mango, Wildberry, Strawberry Banana, SuperFruit and Peach while getting the benefits of real fruit with every sip.  

INTRODUCTORY OFFER:
Stockton Graham & Co. is offering $10 off each case through the end of June 2012… Just call us at 800.835.5943 today to place your order!

Real fruit smoothie pour over mix

The benefits to café owners and baristas? Not only will these delicious real fruit smoothies keep your loyal customers coming back for more, they are incredibly simple to make. Just pour over ice, blend and you’re done! It’s easy. No more measuring water and ice. Now you can make consistently great real fruit smoothies and serve more customers faster without waste. And with a 12 month shelf life, you also can save money. on, but not all smoothies are healthy.  The fact is that many fruit smoothies on the market are high in calories, fat, and preservatives.  Big Train smoothies have 25-40% less sugar and 30-50% less calories than many other leading brands. Also Big Train smoothies are made with real fruit that means you get the actual health benefits of fruit with every drink.

Save $6/Case on MONIN Fruit Smoothie Mix in May!

Our customers who have called and tried the FREE Sample of natural, blender ready MONIN Fruit Smoothie Mix want more to serve in their shops!

Don’t miss out on this great Introductory Offer!

Call us at 800.835.5943 today for your FREE 46 oz. sample, SAVE $6.00 PER CASE in May (expires 05/31/2012) and don’t forget to ask about getting your FIRST CASE FREE!
Click here to read more about MONIN Fruit Smoothie Mix.

Featured Coffees Point-of-Sale Program

To help promote the sale of take-home coffees in bulk or pre-packs, we will be featuring different coffees every quarter, in addition to some seasonal options. These features will incorporate some well-known Stockton Graham & Co. selections plus a few new additions that will only be available for a limited time.

Each quarter (and the holiday season) will have a flavored and non-flavored feature. The flavored coffees may remain the same year over year, while the non-flavored coffees will continuously rotate among various single origins and blends. Each quarter will also include a featured non-coffee drink special that will be accompanied by strategic visual merchandising materials.

Point-of-Sale materials have been created by Stockton Graham & Co. and will be sent by request with your first order of the featured product. Upon ordering, you will receive a counter card and shelf-talker describing the featured coffees in detail. If you need additional posters or other sizes of POP materials, please contact us at 800.835.5943.

Click here for more information about the program.