Please Help Us Support The Cody Anderson Scholarship Fund In March

Selva Negra (11)We’ve grown a strong personal relationship with the Kuhl’s, the family that runs the Selva Negra farm in Nicaragua from which we source our beans. Over the past 15 years, we’ve visited the farm several times, donated books and clothing, and spent many fun times together at regional coffee events. On February 17th, one of the Kuhl family homes was destroyed by the fire, and a family member, Cody Anderson, did not survive. We would like to support the family in this very difficult time, and would encourage you to help them out, as well.

The family has setup the Cody Anderson Scholarship Fund to help honor Cody’s life, and to help create many wonderful opportunities out of this tragic accident. In addition to a corporate gift we will make to the fundwe will donate $5 for every 16 oz. retail unit of Selva Negra single origin coffee we sell on any of our online stores in March:

Stockton Graham & Co.
Click to buy at stocktongraham.com

Dilworth Coffee
Click to buy at dilworthcoffee.com

threeSelva Negra runs a private elementary school with 90 students, which Cody attended when he was a child. The goal of the scholarship is to assist in covering the educational costs at the farm associated with improving the school and sending their students on to high school and college. Supporting the children of Selva Negra, supports the circle of friends Cody had as a child, as well as their children.

To learn more about the Cody Anderson Scholarship Fund, please visit https://www.selvanegra.com/codyfund.

Thank you in advance for helping us support this wonderful cause and keeping our friends of Selva Negra in your thoughts through this difficult tragedy!

Stockton Graham & Co.® Offers New Tools to Coffee Shops

Stockton Graham Coffees POS materialsWe are pleased to introduce new packaging and point-of-sale materials for our four retail coffee lines: Stockton Graham® Coffees , NCompass®, Stockton’s Reserve and Dilworth Coffee™. Stock branded and private label options can help enable you to boost product recognition, increase sales and build brand awareness within your shop. You can click here to download self-service point-of-sale materials, or request printed materials with any order, including branded coffee, counter cards, shelf talkers, posters and airpot labels.

All our packaged retail coffees are suitable for grocery, supermarket and specialty retail environments. Whole bean and ground coffee is available in a variety of packaging sizes.

Stockton Graham ® Coffees roast-to-order specialty coffees are ideal for coffee houses, cafes and specialty food markets striving to provide guests with the best quality and freshness. Designed specifically for full-service specialty retailers, these offerings are versatile and work well whether brewed in small to large batches, or by the cup.

NCompass® craft-roasted sustainable specialty coffees were created in an effort to offer great tasting coffees that customers can enjoy now and for many years to come. These coffees are certified or verified by an accredited third party as organic, fair trade, Rainforest Alliance, shade grown and more.

Stockton’s Reserve limited edition specialty coffees are so special that their presence and quantities are limited. Reserve coffees are smaller microlots available through established relationships with individual farms and auction lots in various growing regions.

Dilworth Coffee™, Charlotte’s original specialty coffee house, opened in the historic Dilworth neighborhood in 1989, introducing fresh, locally roasted coffees to the Charlotte area. Today, Stockton Graham & Co.® is proud to uphold this long-standing Charlotte coffee tradition as the roaster of the Dilworth Coffee ™ brand.

“We have developed packaging and point-of-sale materials for four high-quality coffee brands to meet the needs of customers to implement a retail coffee program in their shops quickly and easily,” says Stockton Graham & Co. ® President, Jeff Vojta. “Whether you are looking for custom house blends, limited edition coffees or sustainable menu items, we have the perfect solution to help drive sales.”

2011 Stockton Graham & Co. Year in Review

With 2012 just days away, we reflect back on what has occurred in the world over the last year. We have seen our world change forever; from an opulent royal wedding to a devastating earthquake in Japan, from the introduction of the newest iPad to the loss of Steve Jobs and from the fall dictators and despots to our official withdrawal from a warzone. While these headlines certainly captured all of our attention, things have been busy here at Stockton Graham & Co., as well.

2011 was a year of growth and change for Stockton Graham & Co, and we would like to share some of our 2011 news with you in case you missed anything.

We announced officially that we acquired the wholesale division of Dilworth Coffee. Dilworth Coffee is Charlotte’s oldest coffee roaster and coffeehouse brand. Founded in 1989, Dilworth Coffeehouse is Charlotte’s oldest gourmet coffee roaster and coffee house supplier. Dilworth serves coffeehouses, espresso bars, specialty retailers and cafes throughout the Southeast. The company also has licensed stores throughout the greater Charlotte area.

Through a partnership with Red Espresso, we became the master distributor for the product for North America. We now directly import their rooibos tea, which is prepared and served much like espresso, but without the caffeine and five times the antioxidants of green tea.

We have also officially unveiled our new coffee branding. Stockton Graham Coffees is our flagship brand; these are the great, same-day, custom-roasted coffees that our customers have loved since our beginnings nearly 18 years ago. In addition to Stockton Graham Coffees, we also now offer NCompass, Stockton’s Reserve and Dilworth Coffee brands. NCompass is our line of sustainable coffees which includes organic, fair trade, rainforest alliance and shade grown coffees. Stockton’s Reserve is our new line of limited edition coffees, including very special finds that our roastmaster has decided to bring in. Stockton’s Reserve coffees can help differentiate your shop from your competition and are great for special in-store events. And, we’re pleased to uphold the longstanding tradition of Dilworth Coffee, Charlotte’s oldest specialty coffee brand. All of our coffees are now kosher certified, as well.

Be sure to ask for Point-of-Sale materials to help highlight your coffee offerings. We now offer counter cards and shelf-talkers for Stockton Graham Coffees, NCompass, Stockton’s Reserve, Dilworth Coffee and seasonal promotions. These colorful and simple displays are a great way to draw attention and help promote bulk or retail coffee sales.

It certainly was an exciting year here at Stockton Graham & Co. Please be sure to let us know if you missed out and need to know more, or if you wish to try any of our great new products.

Retail Coffee Can “Fill in the Gaps”

Coffee prices are on the rise again and so are the number of people drinking coffee at home. Specialty coffee has become a regular part of the lives of millions of Americans and they can’t go without. This trend is one coffee shop owners should enjoy hearing about because while a customer might not come in five days per week, they might come in twice and buy a pound of coffee to take home for the rest of the week. Marketing will help draw people in, but successful cafés and businesses of all fields have learned to cope and adapt to their environment by analyzing trends and adapting. Those who are unable to cater to a tight economy will ultimately pay the price. So, at this point you may be thinking, “how can I adapt?” There is no simple answer to this question, but retail coffee is an avenue that shows a lot of potential.

Retail coffee has allowed big chain coffee shops to deal with the fact that people cannot spend as much, and because there is little-to-no overhead cost it is almost a no-brainer. Coffee sold as retail will allow your customers to stay hooked to your product and it will offer free advertising. A major element that coffee shops fail to account for is drink preparation. When coffee is purchased and consumed at your store it is relatively easy to maintain control over the variables that affect brewing. Your employees are hopefully well-trained and will be able to deliver a great cup of coffee. The problem arises when your retail coffee leaves the door. Suppose a customer takes a bag of your house blend home and prepares a batch of coffee for their guests in a percolator! This could have negative effects on your image and could even steer people away from your shop. The solution to this problem is to include an informational sheet with your coffee. Stress to your customers how important brew technique in regards to taste and include specific instructions that outline the consequences of not following those instructions. If your customers take pride in your coffee, you can bet that their house guests and friends will take pride in your coffee shop as well.

ALL Stockton Graham & Co. coffees are available in 12 oz. retail packaging. Choose our labels, or request unlabeled to use your own. Our retail cases offer an affordable and simple solution to best fit your business needs. Get prepared for the holiday season today by contacting your customer care associate today to plan your retail offerings at (800) 835-5943!

Reid Jackson
Stockton Graham & Co.

 

Dear Joe,

Dear Joe,
I would like to develop a strong retail program for the holidays, but I’m not sure what else I can do other than retail coffee, tea, and travel mugs. Do you have any recommendations?

From,
Sally Mccutchen

Dear Sally,

Retail is a great way to grow your business around the holidays, so you are at least headed in the correct direction. Many cafes loose potential business around this time of year, because they do not promote retail sales enough. Furthermore, it is important to realize that your retail sales can encourage your guests to return for more. Offering discounts on coffee to customers who purchase a drink container is a great way to promote both coffee and retail sales. When a customer chooses one of your products as a gift, the best outcome is that the recipient will then pay a visit to your cafe, so try to orient your sales around that goal.
Your regular customers are your greatest marketers, and the holidays are the easiest time of year to take advantage of their convenience. Gift cards are a great way to build upon an existing retail program because they aren’t very difficult to create, and many new customers will begin to show up after the holidays (this will extend your holiday season). You can also bank on the fact that many gift cards will never even be used. Although it is more desirable to reel in customers with wonderful coffee and excellent service, selling an unused gift card is never a bad thing either.

Yours in coffee,

Josephius A. Graham
Stockton Graham & Co.