Watermelon LTOs for Labor Day Weekend

Watermelon Limited Time Only Drink SpecialsWith the Unofficial End of Summer just around the corner, we’re all looking for ways to prolong the laid back feeling of the season. Watermelons are at their most flavorful this time of year, and the upcoming Labor Day weekend is a perfect opportunity for customers to chill in your coffee shop or smoothie store with a watermelon flavored beverage.

That’s because few other fruits scream “Summer!” like the thirst-quenching watermelon. Although watermelons can now be sourced throughout the year, in North Carolina where Stockton Graham & Co. is located, the season for watermelon starts in July and ends in September when the fruit is sweet and of the best quality.

From watermelon soda to watermelon sangria and watermelon smoothies, there are many options to consider as a Limited Time Offer over the Labor Day holiday. Some of our favorite come from Food&Wine magazine, including celebrity chef Bobby Flay’s Watermelon-Tequila Cocktail and a refreshing non-alcoholic Watermelon-Strawberry Agua Fresca.

“Late summer and early fall are great times to add creative Watermelon drinks to your menu,” said Customer Care Associate Chris Bennett. “Some of my favorite drink ideas are Watermelon Italian Sodas, Watermelon Milk Shakes and Watermelon Lemonades; all of which can be made by simply adding Watermelon syrup to drinks you may already make in your shop.”

Watermelon Limited Time Only Specials

There’s a psychology involved in Limited Time Only or Limited Time Offers (LTO) specials called Reactance Theory, which causes customers to make purchases they might not usually make to avoid the fear of “missing out.” As a store owner, you can use this customer tendency to drive sales over the often-slow Labor Day weekend by offering LTO watermelon specials.

That’s because LTO offers build excitement and create a sense of urgency, even if prices are not reduced. They tend to work on both new and current customers, and they are one of the few marketing offers that actually help BUILD customer loyalty rather than erode it.

Watermelon LTOs can work well for both your customers and your business because:

  • Customers are interested in trying new things, especially if they are staying close to home on a holiday weekend. They will tend to replace the adventure of travel with the adventure of treating themselves to a new restaurant or menu item.
  • It’s simple and inexpensive to add a splash of watermelon syrup to current menu items like iced tea or a berry smoothie to transform it into an LTO.
  • LTOs don’t need to be discounted. When customers get something that’s in limited supply, they feel special and walk away happy.
  • Limited time offers help create a sense of urgency. A three-day weekend is a perfect window to get consumers to act, rather than waffle and decide to go elsewhere.
  • When staff is excited and engaged with something new, sales generally increase. This is even more true for LTOs.

MONIN Watermelon DrinkA Bounty of Watermelon Options

Stockton Graham & Co. offers watermelon syrup options from both MONIN and Torani. Torani also offers a Sugar Free Watermelon Syrup sweetened with Splenda® brand sweetener. Both feature natural watermelon flavor, and the MONIN syrup is labeled Kosher, Halal, GMO free, Dairy free, Gluten free and Vegan.

Big Train also offers a Watermelon Blended Crème Frappé Mix that makes a delicious creamy drink when blended with ice. This coffee-free gourmet mix powder produces a delicious and fruity beverage works well on its own or with additional fruit. It makes a terrific option on a kid’s menu.

To learn more about how LTOs can drive sales or to order Torani, MONIN or Big Train, call a Customer Care Associate at 800 835 5943.

New Red Bull Infusion recipes!

The summer season can lead to restless nights and tired mornings. This can be chalked up to constant changing schedules, school, vacations, and the later daylight hours make it more difficult to sleep at night. We decided to create a few recipes featuring Red Bull and some of our other favorite products to help get rid of those bags under your eyes and make sure you keep going for hours!

Our Raspberry Whey Red Bull Smoothie is designed to wake you up in the morning and keep you full until lunch with Smoothie Ceuticals Whey Protein Powder. We’ve paired Red Bull and DaVinci Invigorators to create Get Up & Go, the perfect fizzy soda to fight the mid-afternoon lull. And if you need an extra kick before you head out for the evening, we have the Toro Inflamado! Perfect for backyard cookouts, this spicy sweet cocktail is a combination of Torani’s Sweet Heat syrup and Red Bull.

Although these drinks are full of flavor and are delicious, we do not recommend consuming all three in one day. Find recipes below:

Raspberry Whey Red Bull Smoothie3

  • 1 scoop Smoothie-Ceuticals® Vanilla Whey Powder
  • 4 oz Raz-Berry Organics by Dr. Smoothie
  • 4 oz Red Bull
  • 4 oz Water
  • Ice

Blend together and enjoy! It should keep you up for your morning run and the rest of the day!

 

1Get-Up & Go Gourmet Soda

  • 1.5 oz of DaVinci Orange Melon Fruit Invigorators
  • 1 can of Red Bull
  • Ice (optional)

Mix chilled Red Bull and Orange Melon Fruit Invigorators for a tangy sweet treat. Add an orange slice for garnish! If desired, add ice cubes to soda.

Toro Inflamado

  • 1 oz Vodka2
  • 1 oz Torani Sweet Heat
  • 5 oz of Red Bull

Stir don’t shake!

Give us a call at 800.835.5943 to place your order today!

Torani & Red Bull Infusion Recipes

toraniTorani and Red Bull have partnered to provide a FREE merchandising kit to help market unique beverages to consumers. We’ve tried both of these recipes and all of them tested through the roof internally. Fruit flavors work great; if you can make an Italian Soda with it, the flavor is probably perfect for this application.

Red Bull Iced Infusion

-Serving Size: 20 oz.
-6 pumps (1.5 oz.) Torani syrup
-1 8.4 oz. can of Red Bull Energy Drink

Fill a 20 oz. clear cup three quarters full of ice. Pump in Torani and fill with Red Bull.

Red Bull Frozen Infusion

-Serving Size: 24 oz.
-12 pumps (3 oz.) Torani syrup
-1 8.4 oz. can of Red Bull Energy Drink
-Ice

Fill a 24 oz. cup to the top line with ice. Pump in Torani and fill with Red Bull. Empty contents into a blender pitcher and blend until smooth. Pour and serve.

To learn how you can receive a FREE merchandising kit from Red Bull, call us at (800) 835-5943.

ENERGIZE Your Sales with Torani Infused Red Bull

SITUATION
Your customers are looking beyond coffee to meet their energy needs.

-Energy drink sales are up 9% and are projected to almost double in size over the next 5 years
-Adults 18-34 are the biggest consumers of energy drinks and they are looking for a refreshing, non-coffee energy pick-me-up change of pace
-These young adults most often visit convenience stores to get energy drinks

SOLUTION
Offer the infused Torani and Red Bull Energy Drink program to drive increased visits and profits.

-It’s an innovative drink option that commands a premium menu price
-Offers something truly different to the consumer that they can’t get anywhere else
-Appeals to non-coffee drinkers and younger consumers

HOW IT WORKS
Torani and Red Bull Energy Drink Infusions are easy to make and profitable to serve.

-Two innovative ways to serve, over ice or frozen.

TOP FLAVORS
-Strawberry, Raspberry, Cherry, Watermelon
-Get creative with: Green Apple, Cherry Lime and Pomegranate
-For consumers looking for a lighter option, use Torani Sugar Free syrup and Red Bull Sugarfree

BENEFITS TO YOUR CUSTOMERS
-Something new and delicious they can’t find anywhere else
-Lets them customize their Red Bull Energy Drink a new way every day
-Gives non-coffee drinkers a reason to come back later in the day

BENEFITS TO YOUR CAFE
-Highly profitable
-Easy to execute
-Builds your afternoon business

NEXT STEPS
-Order the Torani flavors you need from Stockton Graham & Co.
-Contact your customer care associate at (800) 835-5943 to find out how you can receive your FREE merchandising kit from Red Bull

We’ll be posting recipes next week!