Earth Day Promotions for Your Cafe

EarthdayThe spring season brings beauty to our surroundings, creating a sense of renewal, restoring color and life to plants and livening spirits. Show your appreciation for nature with some environmentally friendly promotions this Earth Day: Monday April 22nd!

If you don’t already offer discounts for people who bring in their own mugs or other reusable beverage containers, Earth Day is a great day to consider doing this promotion. Not only does this decrease paper waste but it also saves you money on the cost of cups! Have a sale on your personalized tumblers or ceramic mugs to promote decreasing your waste output. This also gets your brand more exposure as your customers continue through their day.

Offer discounts on coffees, signature beverages or smoothies for cyclists who visit your cafe during April. This could range from your road-riders to your daily commuters who choose to be environmentally conscious, and reduce their carbon footprint! Make sure you let your customers know about these promotions with flyers and a social media campaign.

Collaborate with your roaster to promote an organic, fair trade, rainforest alliance or other specialty coffee in your cafe. Not only does this benefit the environment and coffee farms, but it would also give you an opportunity to educate customers on the significance of these coffee options. Here at Stockton Graham & Co. we offer a few sustainable coffees that your customers would love!

Contact your local ecofriendly groups and see if you can sponsor one of their Earth Day events with your coffee! This is a great way to show your community, not just your customers, that you are helping out. Many groups do park and river cleanups, planting trees events and educational festivals to promote environmentally friendly thinking. Your coffee would be a welcomed contribution, and could open the doors to new customers for your shop!

Coffee is a plant that needs a healthy environment to grow strong and produce the delicious beans we brew into our cup. Here at Stockton Graham & Co. we encourage you to make this delicious beverage available for years to come by helping to take care of our world. Promoting your environmentally friendly ways within your community can bring in new ecofriendly customers into your shop and give you a sense of joy for doing good. It’s not easy being green, but taking care of our environment will offer so much more in the long run. If you are looking for more ideas to celebrate with this April 22nd give us a call at 800.835.5943 and our Customer Care Associates can discuss more options with you!

Check out other things you can do in your shop to be more “green”, in this blog.

More Ways to Go Green in Your Cafe

A few weeks ago, we discussed the benefits of going green in your café. Some of the examples we touched on were, offering Stockton Graham & Co.’s NCompass coffees, switching to paperless invoices and keeping your equipment clean! Today we are going to expand on that and cover a few more ways to help your shop better serve the community as well as the environment.

Use Mugs!
One of the easiest ways to cut down on waste is to eliminate it from your shop all together. Many cafes are removing all paper cups from their shops and are switching to ceramic mugs that are easily washable and can be used time, and time again. Not only does it give your café that fancy touch, but serving your coffee in custom mugs with your shop name or logo on it is also a great way to advertise your business. If you wish to stay with paper products, you could encourage and reward customers for bringing in their own mugs to drink out of for a discount of around ten cents off their drink total. This helps to reduce the number of cups in the trash!

Biodegradable or Post-Consumer Recyclable Products!
Just about any paper product in your café can be replaced with a greener equivalent. This includes all cups, sleeves, napkins and more. This allows all of these products that end up in landfills (or those stragglers that don’t make it into a trashcan) to naturally decompose to help keep the environment green, even when we forget to. If you are interested in inquiring or learning more about biodegradable products for your café, give us a call and we will be happy to assist you!

Reuse your Coffee Grounds!
As a coffee shop owner, you know how much coffee grounds are left over every day, but the question is, what do you do with them? If you are just throwing them away, you might as well make them useful. Coffee grounds happen to be very acidic, so they are a great fertilizer for acid-loving plants. If you have plants such as roses or azaleas in or outside of your shop, coffee grounds will help your plants look better than ever!

Install Efficient Lighting!
Lighting your shop is just about the only source of energy that you cannot tone down, turn off or unplug while open for business. Your lights are always on, and constantly spinning your electric meter. Other than serving your customers in the dark, your next best alternative is utilizing energy efficient lighting. Compact florescent lights last up to 10 times longer than incandescent bulbs, and use around 70 percent less energy too. Having CFL bulbs installed in your shop will help to slow down that meter and significantly lower your power bill!

Going green not only helps make your community a better place, but it shows your customers you are being responsible. In today’s world customers notice qualities like that and in return, offer you their business. For more tips on how to improve the environment and your bottom line, give SGC a call today!

Also feel free to review our customer success tools for more ideas on ways to save!

Matt Hogan
Stockton Graham & Co.

How Can Your Cafe Benefit from Going Green?

One of the most enjoyable perks of summer is the fact that you can spend so much time outdoors. To say, “Thanks” to Mother Nature, we can do the responsible thing and make an effort to be a little greener. Nowadays, an ecofriendly lifestyle can be found almost anywhere, even in your coffee shop. Green cafes are increasing in popularity all over the country, and it is a great way to attract customers by showing them that you are making an effor to help make the environment a better place for everyone.

For those who like the idea of going green, but also think it will require a lot of extra time, effort and money, think again. Going green is not only beneficial to the environment, but it can be done at little to no cost or extra effort to you. Here are some helpful tips on how to keep both the environment and your wallet green.

Offer Stockon Graham’s NCompass Coffees

SGC’s NCompass Coffees are roast-to-order “sustainable coffees” that are certified or verified by an accredited third party as organic, fair trade, Rainforest Alliance, shade grown and more. We offer single-origin varietals and blends with a variety of organic and fair trade certifications. A lack of preservatives is not only good for your coffee, but it is also good for the environment, so to learn more about NCompass or inquire about samples, give us a call!

Switch to Paperless Invoices

Stockton Graham & Co. has been offering paperless invoicing for a few years now, and it is a great way to cut down on extra paper use. We can send you a digital copy of your invoice to any preferred email with one click of the mouse, so if you are not already signed up to receive your invoices via email, be sure to ask your customer care representative the next time you place your order, and they will be happy to update your information.

Keep your Equipment Clean

So maybe it’s not in your budget to shell out the money for new, high-efficiency appliances, but there’s no reason you can’t make sure the appliances you have are operating at peak performance. Keeping your grinders, blenders, brewers etc. clean, is not only saver, but it will allow your equipment to run much more efficiently, as well as help to secure the longevity of your equipment and to cut down on your power bill each month.

Offer Recycling!

With the amount of plastic and glass that you and your customers go through, make sure there are designated recycling bins in your shop. If you only have trashcans, you haven’t allowed your customers an opportunity to separate their trash from recyclables.

These are just a few ways that you can make your café a little “greener”. To many people, a green business is a responsible business and those are often the establishments they choose to offer their business to. With little effort and cost, you can really make an impressive change that will allow you to feel better about making a positive impact on the environment and make your bottom line go up, whether it is cutting down on some of your normal costs, or by bringing new customers in the door!

Matt Hogan
Stockton Graham & Co.