Fall is a great time to be a coffee shop owner – regulars return from summer vacation, kids begin a new school year and popular seasonal blends and drinks give people another reason to stop in shop. There’s a lot going on, both personally and professionally, and a business owner can get overwhelmed quickly.
√ Plan fall menu and drinks.
√ Call Stockton Graham & Co. to order seasonal syrups and sauces. Customers expect flavors like Pumpkin Spice and Caramel Apple to be on your fall menu. Pre-ordering these seasonal items ensures you are prepared to handle the demand. We highly suggest you order AT LEAST one case pumpkin flavored syrup of your brand choice – it will sell. We offer it in DaVinci, Torani and Monin.
√ What blends and flavored coffees will you offer? As the temperature cools, coffee sales heat up. We have a wide variety of fall blends and flavors to suit any palate. Click here to see a list of our favorite fall coffees!
√ Hire additional staff as needed. Do they need training? Our Coffee College program will make them the best baristas they can be and, ultimately, save you money.
√ Sign-up for free vendor point-of-sale material. Check out this listing of where to sign-up, HERE.
√ Begin an aggressive marketing push to local schools.
√ Don’t neglect frozen drinks. Try out this recipe for a delicious Caramel Apple Dr. Smoothie.
√ Have your holiday menu planned out by mid September. Gingerbread syrup, take-home coffee, gift baskets, etc.
If this is your first season as a cafe owner, or you’re a veteran looking for some new, spicy ideas, contact one of our customer care associates today at 800 835 5943 for additional advice.