Stockton Graham & Co. and Dr. Smoothie have teamed up to offer our customers a great summer promotion: $5 off full cases of Dr. Smoothie Classic Smoothie purees. This great promotion started July 1, 2013 and we’ve just extended it through August 31, 2013. Multiple cases apply, so take advantage of this limited seasonal offer and order your Dr. Smoothie today! Mixed cases are not included in this promo.
Dr. Smoothie Classic smoothie purees are made with pure cane sugar or pure beet sugar. Compared to other smoothies, Classic purees are sweet, natural, offer fewer calories, Vegan and Gluten free. Dr. Smoothie Classic smoothie purees are real fruit, contain no high fructose corn syrup, artificial colors, flavors or preservatives. This shelf stable and fat free option is a great choice when an economical great tasting smoothie is what you want to offer!
Stockton Graham & Co. offers all 9 great flavors of Dr. Smoothie Classic Smoothie puree, so you have multiple options of offer your customer.
Four Berry Blend
Peach Pear Apricot
Have your smoothie lovers returning time after time for these delicious and fruit filled drinks. Call our Customer Care Associates at 800.835.5943 today to learn more about this great promotion or to order your Dr. Smoothie products!
Join us for “Blend This!”, a blended beverage workshop and promotions event! Top brands DaVinci Gourmet, Jet, Big Train, Caffe D’Amore and Oregon Chai are sending their beverage experts to demonstrate how you can utilize their products in your cafe to blend bigger profits. The blended beverage industry is worth $4 billion and growing every year!
Kerry will be giving away 2 iPads (one for each event) via drawings. Your name will automatically be entered to win if registered for the event, and upon attending you will receive another entry! There will be extra ways to enter the drawing at the event itself as well.
Presented by: Jill Zimmerman of Kerry Foodservice and Thom Swain of Stockton Graham & Co. They will blend you through achieving higher revenues, industry know how, creative beverage programs that will attract new customers and suggestive selling for blended iced beverages! Be sure to register today to obtain some of this valuable information!
*June 26, 2013 – Thank you so much for attending these successful events!
Stockton Graham & Co. and Dr. Smoothie have teamed up to offer a great promotion on all Café Essentials through August 31, 2013. Every case of these great products, mixed or full, will be $5 off.
Cafe Essentials is Dr. Smoothie’s gourmet specialty beverage line. They have developed multitudes of flavors, sure to please any palate. Offering coffee, chai and cocoa mixes, Café Essentials can suit any need you have for your drink menu.
Some of our most popular selling products from Café Essentials are: Original Chai, Neutral Base, Ja’Mocha and Truly Latte. To learn more about other Café Essentials products, view the 2013 Dr. Smoothie catalog here!
To learn more about this promotion, or order Café Essentials products call our Customer Care Associates at 800.835.5943!
There is no bigger celebration in summer than the annual celebration of America’s independence, July 4th. Fireworks, sparklers, teas, red, white and blue can be found in abundance, during the festivities. Be sure to celebrate this holiday with your customers by offering some patriotic promotions! Here at Stockton Graham & Co. we have come up with a few ideas to promote your independently owned shop during this Independence Day Holiday!
The 4th of July is not just about remembering the nation’s freedom, but as well as our own. As many of our customers are independent, local businesses, we suggest you use this holiday to shine a little light onto yourself. Remind your customers that by supporting independent shops, they are supporting small business, and the local economy. Have an “Independent Independence Day” celebration, where you not only recognize our country, but one of the things that make it great, local business. Your specialty shop’s independence and freedom is something that makes your business standout, just like America!
Create a specialty beverage just for the week of July 4th. What about an Iced Americano? Traditional Americanos are 1/3 espresso and 2/3 of hot water, so it’s an easy drink to turn iced. Just chill the espresso and use cool water instead of hot! Frozen Lemonade is a great 4th of July beverage, especially if it’s flavored with strawberries or blueberries to make it “red, yellow and blue”.
You can even go so far to have a 4th of July whipped cream to top all your specialty coffee beverages with. Just mix red and blue food color stripes into your whipped cream, or consider flavoring it with berries. All you need is 3oz of strawberry or blueberry syrup, ½ a pint of heavy whipping cream and your whipped cream canister.
Since it’s the 4th you can create special reward cards to hand out, that day alone. 3 drink purchases in the next 2 weeks will get the card holder a free 4th! You can specify which drinks you would like included in this promotion or let them choose from your entire menu, it’s a celebration and great way to award customers!
Flavored lemonade and teas are big hits during the blistering months of summer. Set up a lemonade or tea bar the week of the 4th and let customers create their own flavored drinks. Who knows, maybe someone will create your next menu item! This will also give many customers an introduction into flavored iced drinks, and let them know they can purchase them from your shop.
Consider doing a 2 for $4 promotion on the 4th! You can choose any deal. We suggest 2 medium Americanos for $4, or 2 small smoothies for $4. “$4 Beverages on the 4th” is a fun promotion to get people to share your drinks with their friends or family members, and introduce your shop to more customers! If you sell cookies or other baked items, this is another great time to use this promotion, a baked good with a drip coffee for $4 dollars on the 4th.
If your town has a 4th of July parade, sponsor a float with your baristas riding on it! Make sure your shop’s name is prominent, so you can get the advertising. This is something fun for your employees and the community. Let the crowd know about your great beverages with coupons to hand out, promotional cups, candy and more. Get creative!
Stockton Graham & Co. has several promotions going on this summer to help you with your Independence Day celebrations. Our blender program offers free products when you purchase a Vitamix or Blendtec blender from Stockton Graham & Co. We have $5 off a case of new brands Mocafe and Cappuccine until the end of June. Explore your blended lemonade options with our Jet Arctic Lemonade Promotion. There are also, new cups and lids to make your shop stand apart and show it’s independence.
July 4th is about independence, freedom and community. Take advantage of these great promotional ideas to get your customers involved more with your shop. Here at Stockton Graham & Co. we are happy to offer more suggestions and ideas specified to you, just call your Customer Care Associate at 800.835.5943 today to learn more!
In Part 1 and Part 2 of “Using Marketing to Grow Your Cafe’s Profits in 2013!” we have discussed the importance of preparing to market your store in your own neighboring area to achieve more sales. In part 3 we are going to discuss F.A.T. and how it will help your business grow. By focusing on more Frequent visits from customers, increasing ticket Averages and attracting new customers to Try you out, you can achieve remarkable, compounding growth in your business. That is, focus your efforts and resources on the most overlooked aspect of the Pyramid of Profitability– Promotion.
By now, you have completed your Marketing Area Profile (MAP), your store has been spruced up, your staff look the part and you are aware of your customer’s needs. You are compiling an action plan to FAT-ten your bottom line. Let’s tackle each aspect of F.A.T. with some examples of how to achieve real, sustainable sales and profit growth.
Frequency of Visit: How often do you see your most loyal customers? Four or five times a week, right? How about customers that you know, but you do not see every day? Chances are they still drink coffee every day, just not with you. How do you convince them to come to you every day, and what would that really mean to your sales volume? One of the easiest ways is to offer incentives such as loyalty rewards or bounce-back offers. The most common loyalty reward is the “Buy 10” card. After ten drinks your customer earns a free beverage of their choice, and who doesn’t like free stuff? How about an over-achiever’s card? This card only has to have 4 punches, but the catch is, the customer must come back Monday, Tuesday, Wednesday AND Thursday to receive a free beverage on Friday. Another way to get folks in more often is bounce back coupons for a different part of the day. For instance, hand out coupons in the morning valid from noon to close on iced beverages, lunch items, dinner-time options etc…
If you convince just one customer a day to visit one more time per week, your sales could increase by over $30,000 per year.
Ticket Average: This is perhaps the easiest of the all the ways to grow your top line sales. People who are already handing you money are the easiest to convince to spend more. Remember, “Would you like fries with that?” We are often afraid to ask our customers if they would like something else, we allow our staff to get into churn and burn mode, when really, our customers might actually have wanted a muffin, a granola bar, a cup of oatmeal or a bottle of water. If we instead spend an extra 2 seconds to make sure our customers are completely satisfied, the result could be surprising. Here are some techniques to help increase ticket averages: do not assume the smallest size, if a customer doesn’t specify, ask if they would like the large size. Did you just bake some cookies, make sure they know these are still hot and gooey. Offer combos, “Did you know you could get your coffee for just $1 if you buy a muffin too?” Look for clues that will help you anticipate future needs. For example: if a customer that stops by while out on a bike ride, make sure to remind them that you sell bottled water or other forms of hydration to take with them.
If you can add just 25 cents to your ticket average, your sales would increase $25 per day for every 100 customers you have, or nearly $20,000 per year for the average café.
Trial (New Customers): Getting a new customer through your door is the holy grail of marketing for a coffee shop. A large portion of your marketing efforts should be focused on gaining new customers, and building your customer count. The best opportunity is right out your front door. Focus on people that live, work and play very close to your shop. Consult your MAP to see where you can find these people. When you find them, your aim is to get them to try your products. The easiest way is to give it away (again, everyone loves free stuff). If you’re truly prepared with great products and great service, chances are you’ll have a new fan. Win them over with a better experience and they will come back, and who knows, they might bring others with them next time. Always have coupons or VIP cards with you, these can be handed out at your discretion to potential customers wherever you happen to be. You and your staff should always be on the lookout for new faces, and make sure these people feel extra special the first time they come in. You may only get one chance to impress them!
Each customer can be worth $1000 or more per year, so if you can convince a new potential fan to break their routine and try you out, you have a golden opportunity to grow. Just add one new loyal customer a week and BOOM, you could see your sales grow by another $52,000 in the first year.
By setting very small attainable goals: one new customer a week, increasing visits from current customers by one a day and adding just 25 cents to your ticket average, you could see your sales increase by $80,000 or more in the first year, adding upwards of $50,000 to $60,000 to your bottom line. The amazing part is that it doesn’t stop there. If you continue on this track, your store will be as busy as you imagined, your customers will do the marketing for you, and all the small stuff you used to sweat to save a buck will be a distant memory.
To request your Marketing Area Profile, or learn more about marketing for your area, please call your Customer Care Associate at (800) 835-5943.
Stockton Graham & Co. and Kerry foodservice are teaming up to offer our customers a great flavored lemonade promotion! If you buy 1 case of Jet Arctic Lemonade you will receive 1 bottle of DaVinci Gourmet Fruit Innovation Raspberry Syrup, 1 Bottle of DaVinci Gourmet Fruit Innovation Strawberry Syrup, 1 Bottle of DaVinci Gourmet Fruit Innovation Blackberry Blood Orange Syrup, 1 DaVinci Gourmet Bottle Rack (holds 3 bottles) and 3 DaVinci Gourmet Syrup Pumps for FREE. This great promotion is a limited time deal, while supplies last, so be sure to take advantage of it today!
Jet Arctic Lemonade is the ultimate balance of sweet and tart, and creates some of the finest frozen lemonade around. Add some syrup to create one of the hottest specialty beverage trends this summer, flavored lemonade! Blend this delicious beverage into your menu and jump into spring with more sales!
Flavored Arctic Lemonade is so easy to make. For a 16oz. drink put 7oz. of Jet Arctic Lemonade Frozen, 4 pumps of a DaVinci Gourmet Fruit Innovation syrup of your choice and 1 cupful of ice into your blender, blend and serve!
See other blender promotions and product promotions for your summer menu on our Blending Equipment & Rebates page.
If you would like more information, recipes or have any questions, call 800.835.5943 to discuss more details with our Customer Care Associates.
This month Monin has released 2 great new flavors and has the Fall & Winter merchandising kits going out!
French Vanilla and Salted Caramel have now been added to the lineup of premium syrups from Monin. Salted Caramel combines the indulgence of caramel with a salt accent that is versatile in many applications. The French Vanilla Syrup is a bold and fragrant option for lattes and coffees. French Vanilla is a compliment to the popular Monin Vanilla line.
Monin supplies a complimentary beverage merchandising kit to promote specialty beverages made with their products in your business. The 2012-2013 Fall & Winter kit you can find 10 recipe cards featuring the three seasonal flavors in the box: Spiced Brown Sugar, Frosted Mint and White Chocolate. The Promotional materials included are:
Counter Cards (8 themed with the recipe cards)
Acrylic Sign Holder for counter cards
5×7 Window Cling “Flavor You Day with Monin”
The Poster Kit includes (optional order): 4 double sided posters matching 8 counter cards.
You can get the merchandising kit shipped with your next order, by requesting one from your Customer Care Associate. If you want to receive a Monin merchandising kit every time they come out , please visit www.Monin.com and sign-up today.