20 Years Tells Us… “The Price Should Be Right”

SGC-Bulk-CoffeeTwenty Years Tells Us: The price isn’t always the “price.” In other words, the cost of the product doesn’t reflect the value of what you’re providing. There are lots of other factors that go into the true value of your product including: the environment you provide, the expertise to craft the product and the quality of service. The menu price of the item should reflect these different aspects.

Setting a price for your product can be difficult. You want to give your customers the best price possible while also being fair to yourself and your employees. The ideal price reflects the quality of the product which includes the service provided by your well trained staff and the unique ambiance of your store.

The Business of Coffee

To help you find the best prices for your store and customers, we’ve outlined a quick five point “how-to”:

1. Do not engage in a race to the bottom price
After evaluating your competition, you may notice that some are able to offer very low prices on their product. Although you may feel compelled to rush and change your menu, take a moment to consider other factors apart from price. Charge a fair and competitive price, because you are giving the customer what the competition cannot: quality, service and support.

2. Your Pricing Should Reflect the Quality You Serve
If you are serving up handcrafted, quality beverages then you are already ahead of the competition. Even the big chain cafés aren’t serving fresh coffee due to how they set up their supply chains. Your menu pricing should reflect the quality you serve and should be competitive, or maybe slightly higher than the coffeehouse chains.

3. Keep Your Ideal Customer in Mind
You want to consider your target audience; that is, your ideal customer. Trends suggest that lower prices may be perceived by consumers to indicate inferior products or cut-corners. For example, an underpriced cup of gourmet coffee might be overlooked by a customer looking to pay a bit more for a better product. Underpricing may cause undervaluing.

4. Take Calculated Risk
Take a leap of faith and see what happens. Examine factors such as average ticket price to see how your customers are spending and what products are most popular. Consider your competition, product quality and your target customer.

5. Be Confident and Ready to Answer Questions
If you haven’t changed your menu prices within the last year, it may be time to do so. Be confident in your decision, ready to answer questions about the changes and ready to continue offering better service than anyone else around. You may have some disgruntled customers, but overall your business will be healthier.money-bean-guy2

We hope these tips help you Build Your Business. If you have any questions or want to discuss menu price concerns, give your Customer Care Associate a call at 800.835.5943. 


Dr. Smoothie Whey Protein Promotion for Summer!

smoothieceauticals-wheyStockton Graham & Co. and Dr. Smoothie are teaming up to give you a great summer promotion! When you purchase 2 cases or more of Dr. Smoothie product, request your FREE 1 (3lb) jar of Smoothie Ceuticals Vanilla Whey Protein Concentrate! Limit of one promotional jar per customer, offer ends on May 31st 2013.

Dr. Smoothie recommends adding whey protein to their 100% and Classic smoothies to make them healthier, creamy and more valuable. Many shops charge an extra 50 cents to a dollar for the scoop of protein, thus raising profits! For example: it would cost you $1.64 to make a 100% crushed Dr. Smoothie smoothie with protein (based on product cost only), and if you charged $5 for it (an extra $1 for the protein) your profit on that drink would be $3.36! That’s a 28% increase in gross profit per drink.

Whey fluffs up when blended into the fruit concentrate, meaning you use less Dr. Smoothie fruit smoothie.This saves you at least 1oz of smoothie concentrate a drink, and in a bottle that offers roughly 8.6 drinks, you’ll be saving 8ozs of smoothie concentrate with each bottle: which means 2 more drinks per bottle!

The easiest recipe for using whey to make a 16oz drink is: 4oz of smoothie concentrate, 2oz of water, 1 scoop of whey protein and a 14oz cup of ice. You can mix smoothie concentrate flavors or add fruit for even more exciting menu options!

Everyone is looking for ways to be healthier with their tasty beverages, and many people are using protein smoothies as meal substitutes. The athletic community requires more protein to help get leaner muscle and many use supplements as a way to receive this protein. Whey protein is low in saturated fat and carbohydrates, which makes it a beneficial substitute. *

With this gift of whey, your shop can try out new drinks and start targeting a healthier market. This will introduce new clientele to your business and increase your bottom line. To take advantage of this offer, be sure to mention this promotion to your customer care associate upon ordering!

Adding supplements to blended beverages is becoming a huge trend in the specialty beverage market, don’t let your shop miss out on opportunities to please customers! This is a limited time offer, so call Stockton Graham & Co. at 800.835.5943 today to order, or learn more about this protein packed promotion!

* Link for more information