Specialty Beverage Price Change

Stockton Graham & Co. is committed to providing our customers a wide selection of the industry’s top specialty beverage products. We work with our suppliers, vendors and transportation companies to ensure pricing of these products is competitive and stable for long periods of time while ensuring you a great selection and variety of products ready to ship.

Unfortunately there are factors, beyond the manufacturers’ and our control, that impact the pricing of these quality products. These factors include increase commodity pricing of products, transportation, packaging, and vendor increases. During April, three of our larger vendors have announced price changes to many of their products which will be reflected in our pricing. Changes in climate and growing conditions for many food stable crops, fruits, vegetables and cocoa have led to price increases and changes in the underlying food costs of many products. Increasing demand for cocoa and tropical oils in the developing world is causing the costs of these items to escalate.

For items where our purchase costs from the manufacturer have increased, we will have to increase our wholesale prices as well. Typically, the increases on the items with manufacturer increases range from 3 to 5 percent with some, notably chocolate items increasing more. The good news is the price changes do not apply to all product lines and items, with many remaining at the same price.

To help our customers save money and time, we offer a variety of Everyday Savings Programs, from Free Freight to Volume Order Discounts. Call your sales or customer care associate at 800.835.5943 or visit https://www.stocktongraham.com/everyday-savings for more details and examples of how these programs have saved our customers thousands of dollars per year. Our customer care and sales associates can also provide updated Product Listings and Pricing Sheets.

20 Years Tells Us… “The Price Should Be Right”

SGC-Bulk-CoffeeTwenty Years Tells Us: The price isn’t always the “price.” In other words, the cost of the product doesn’t reflect the value of what you’re providing. There are lots of other factors that go into the true value of your product including: the environment you provide, the expertise to craft the product and the quality of service. The menu price of the item should reflect these different aspects.

Setting a price for your product can be difficult. You want to give your customers the best price possible while also being fair to yourself and your employees. The ideal price reflects the quality of the product which includes the service provided by your well trained staff and the unique ambiance of your store.

The Business of Coffee

To help you find the best prices for your store and customers, we’ve outlined a quick five point “how-to”:

1. Do not engage in a race to the bottom price
After evaluating your competition, you may notice that some are able to offer very low prices on their product. Although you may feel compelled to rush and change your menu, take a moment to consider other factors apart from price. Charge a fair and competitive price, because you are giving the customer what the competition cannot: quality, service and support.

2. Your Pricing Should Reflect the Quality You Serve
If you are serving up handcrafted, quality beverages then you are already ahead of the competition. Even the big chain cafés aren’t serving fresh coffee due to how they set up their supply chains. Your menu pricing should reflect the quality you serve and should be competitive, or maybe slightly higher than the coffeehouse chains.

3. Keep Your Ideal Customer in Mind
You want to consider your target audience; that is, your ideal customer. Trends suggest that lower prices may be perceived by consumers to indicate inferior products or cut-corners. For example, an underpriced cup of gourmet coffee might be overlooked by a customer looking to pay a bit more for a better product. Underpricing may cause undervaluing.

4. Take Calculated Risk
Take a leap of faith and see what happens. Examine factors such as average ticket price to see how your customers are spending and what products are most popular. Consider your competition, product quality and your target customer.

5. Be Confident and Ready to Answer Questions
If you haven’t changed your menu prices within the last year, it may be time to do so. Be confident in your decision, ready to answer questions about the changes and ready to continue offering better service than anyone else around. You may have some disgruntled customers, but overall your business will be healthier.money-bean-guy2

We hope these tips help you Build Your Business. If you have any questions or want to discuss menu price concerns, give your Customer Care Associate a call at 800.835.5943. 


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In honor of National Lemonade Day on August 20th we are offering this great special on Torani Real Fruit Smoothie Mix – Strawberry Lemonade! Made with real, sun-ripened fruit, this mix offers a genuine fruit flavor. Just pour over ice, blend and serve for a smoothie that will have customers coming back for more!

Receive $6 off a case (6-64oz bottles). Full cases only.
Offer expires September 30, 2012.
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Strawberries and lemonade are a classic combo, and there is a reason! The sweetness of strawberries plays off the tartness of lemons in a way that thrills the taste buds. Use this frozen drink to help your customers remember summers past and as a welcome refreshment on hot days.