Dear Joe,

Dear Joe,
I want to celebrate the holidays with decorations, but I don’t want to scare off customers who celebrate different holidays. How do I stay politically correct?

– Greg


Decorating your café to celebrate the season is an important way to show your customers that you are a small business. The most important selling point for any café is a personal, non-corporate atmosphere, and the best way to show this around the holidays is with pictures of your customers. As your regulars go on vacation or decorate their homes, ask them to bring in a picture or two from their travels with a short description. Even offer a little discount to kick-start the campaign. The personal touch will also show new customers that real people are running the shop, not a distant investment group (It also doesn’t cost a lot).

Once you get a few pictures hanging around, look for ideas in the descriptions and in the pictures themselves. Your guests want to enjoy the holidays, but more importantly, their holiday. What better way to find out that your shop will need Rohatsu decorations, than by recognizing that many of your customer went to India to celebrate. The point here is that you need not worry about political correctness; you merely need to represent your customer base.

Yours in coffee,

Josephius A. Graham
Stockton Graham & Co.

Pics from the Grand Opening of Beyu Caffe

Stockton Graham & Co. had a great time visiting Beyu Caffe for a coffee cupping and their Grand Opening. What a great stop right smack in the middle of downtown Durham! Not only was the coffee tasty (we are a little biased), but the food was excellent, too. The Bull City is lucky to have Beyu. The cafe makes for a great stop before and after seeing a show at the Durham Performing Arts Center.

Here are some photos from our visit:

The entrance to Beyu Caffe in downtown Durham, NC

Beyu owner Dorian Bolden steams milk for a latte

Behind the Beyu bar...

The breakfast crowd at Beyu Caffe

Stockton Graham's Brandon Riggs (left) and Thom Swain (back) give a brief background of the varietals making up the Beyu House Blend

A loyal Beyu customer enjoys the smell of the coffee

SGC's Laura Heyda and her daughter Sarah prepare to break the crust

Congrats to Beyu Caffe on a great Grand Opening! We were thrilled to be apart of it all.

If you are a Stockton Graham & Co. coffee customer (or would like to be) and you’d be interested in holding a cupping in your cafe,  please contact me at 800.835-5943, ext. 3552.  If you’d be interested in learning to host your own, SGC’s Coffee College offers a “Cupping for Coffee Shop Owners” class. Schedule your spot today!

Mike Adams
Stockton Graham & Co.