Some may think that traditional coffee shops are an unlikely place for organic tea; but our coffee shop customers are finding tea sales brewing. From healthful Japanese green teas from Two Leaves & A Bud to flavored teas like Mighty Leaf’s Organic Ginger Peach, this is the month that tea (and especially organic tea) sales surge.
Iced tea sales are not only growing in August, but tea is expected to continue to outpace the growth of drip coffee throughout the next decade. According to a recent study by the by the international market research company Research & Markets, tea sales are expected to see a compound annual growth rate of 4.6% from 2016-2020.
Much of that growth is expected to come from non-traditional tea flavors. These flavor profiles are driven by millennials who are seeking innovation and variety when it comes to tea offerings.
No other tea flavor has taken flight so quickly as chai from India. Chai is black brewed organic tea and spices like cardamom, cinnamon, ginger, cloves and pepper that is prepared with milk and sugar. It is traditionally served hot, but more recently cold and blended chai have become a popular alternative to iced coffee and frappes.
A New Approach to Flavor: House Brewed Chai
Last month we discussed the introduction of Torani’s Chai Concentrate, an exceptional alternative to other liquid concentrates like Oregon Chai or Tazo. This month, marks the introduction of a new approach to chai from Two Leaves & A Bud: House Brewed Organic Chai Tea.
Two Leaves & A Bud is an independent tea company known for quality organic tea. Founded in 2004 by entrepreneur Richard Rosenfeld, the company is named after the most precious and tasteful parts of a tea plant: the top two leaves and the bud.
“We’ve been raising the standards of tea drinkers ever since, making it simple for you and your customers to drink truly great tea in every iteration,” said Two Leaves founder Richard Rosenfeld.
House Brewed Organic Chai Tea is sold in big food-service size tea bags so you can fresh brew it as needed. Use the tea to brew a 1:1 concentrate, which is one tea bag for 1 liter of fresh water or 2 tea bags for 1.9 liters of fresh water. This is the base “strong brew” that is used for many different chai beverages:
Hot Chai Latte is 4oz of strong brew to 4oz of milk. Steam in a pitcher and pour into a serving cup. Top with cinnamon if you wish.
Cold Chai Latte is 4oz of strong brew to 4oz of milk. Pour over ice in a 12oz cold cup.
Iced Chai is 4oz of strong brew to 4oz of water. Pour over ice in a 12oz cold cup.
Chai Macchiato is 6oz of strong brew and 2oz of steamed milk in a serving cup.
Frozen Chai Frappe is 6oz of strong brew to 6oz of ice and 2oz of milk. Blend until smooth and pour into a cold cup.
For seasonal or flavored versions of these drinks, add 2-4 pumps of pumpkin, hazelnut, vanilla, caramel or gingerbread syrup.
The big tea bags come 24 in a case, which brews about 80 lattes. Since you’ll use your own water to brew it, a case of House Brewed Organic Chai takes up very little room and has minimal packaging. It’s fresh, simple, convenient, and profitable.
With the quality and flavor that made Two Leaves and a Bud, House Brewed Organic Chai is a wonderful alternative (or addition) to the typical liquid chai concentrates. It’s a flavorful balance of real Indian black tea and rich spices like cinnamon, cardamom and cloves, and notably, it comes unsweetened – zero sugar or artificial sweeteners. This unsweetened tea allows customers to sweeten the drink to their liking. Or it’s the perfect starting point for your delicious, signature chai beverages.
We stock several organic tea options at our Raleigh NC coffee roasting facilities. For more information, call a Customer Service Representative at 800 835 5943 or email firstname.lastname@example.org
There once was a time when tea came in beautiful ornate boxes—lovingly carved bamboo cases colored with scenes of tea ceremonies among twisting, knotty trees. That was a time when tea and ritual of tea drinking was cherished: Leaves were hand-picked at dawn, dried morning sun and seeped in the afternoon with other leaves and herbs to create a fragrant, healthful gourmet tea tonic.
Thankfully, the days when tea was considered an elegant and elevated beverage are returning. On the heels of the growth in the specialty coffee industry, there has been a tremendous upsurge in the high-end tea business.
In fact, sales of high-end tea has been growing steadily and has the capability of doubling its volume over the next five years.
This elite market has become an unexpected cash crop for higher-end coffee shops such as Starbucks. Starbucks is now opening gourmet tea cafes and tea bars from Teavana. These Teavana shops generally have fewer customers than the average Starbucks, but the patrons typically spend much more. They will buy gifts such as Japanese-style cast-iron teapots and loose leaf teas that can sell for as much as $24.98 for 2 ounces.
Popularity of gourmet tea
Tea bars like these are an upscale way to enjoy your next cup of tea. The gourmet teas are meant to be sipped and savored in a relaxing atmosphere; very different from just grabbing your standard paper tea bag and running out the door. High-end teas are growing in popularity, causing resurgence in tea popularity with young Americans. Two-thirds of Americans drink tea regularly, and one-third drink hot tea regularly. Even the coffee roasting and brewing staff at Stockton Graham & Co. in Raleigh, NC have been known to break up their day with a cup or two of tea.
World tea consumption went from 2.95 million tons in 2003 and increased to 3.75 million tons in 2007, according to the United Nations Food and Agriculture Organization. Gourmet teas cost 30 percent more than standard teas on average, making them an affordable luxury for many, giving you more profits.
The multitude of health benefits is driving this shift in public perception; tea is known to contain a myriad of antioxidants called flavonoids. These flavonoids are known help fight against harmful free radicals that can contribute to cancer, heart disease, and clogged arteries. There are studies that have found that some teas may fight diabetes as well as support weight loss and to lower cholesterol.
Tea is found in three general categories: black, green and herbal tea. When the softest and best part of the plant called the flush, or top two leaves and bud are harvested from the Camellia sinensis- or tea plant, how it is processed and shipped dictates whether it is considered a black, green, oolong or white tea. Herbal teas have very little, if any, real tea in them and contain little to no caffeine.
The best way to gourmet
Experiencing great gourmet tea has become almost like a fancy wine tasting. There are commonalities in the pairings, and quality. In order to differentiate between high-end and regular tea you have to start with the tea leaves themselves the appearance of the tealeaves lets you know quality of the tea. Teas with more tips tend to have a more nuanced and intricate flavor than those without them.
After the tea is brewed, make sure you smell the tea. Smelling the tea provides a new facet to the taste and flavor. When drinking the tea slurp the tea much like you would a fine wine. Aerating the tea by slurping activates the flavors and gives the best taste. Next you measure the mouthfeel, the tea shouldn’t be too oily on your tongue or leave your mouth feeling too dry. Make sure to note the aftertaste, some have very brief sweet aftertaste and some have an aftertaste that can linger for an hour or more.
Gourmet teas are usually presented in either loose tea canisters or specialized sachets in order to give the tea a maximum surface area flavor allowing the whole tealeaves to plump up as they rehydrate. These teas are meant to be sipped and savored allowing your customers to stay longer and spend money on bakery items.
If you want to give your customers quality tea that they can see and taste why not serve Two Leaves and a Bud Whole Leaf Tea Sachets. You can tell from the modern, well-designed packaging and the tasteful point of purchase displays and serving cases that this brand takes their teas seriously.
The nylon pyramid sachets are both elegant and practical. This unique design is a vital part of making the perfect cup of tea. The three dimensional shape is ideal to get the maximum flavor. These small flushes are the freshest and have the best flavor so naturally Two Leaves uses only this part of the plant. Every sachet contains the perfect amount of tea for each 16 to 20 oz. cup serving.
Two Leaves is environmentally conscious by only dealing with sustainable tea growing practices and using only fully compostable packaging. Two Leaves teas are certified USDA Organic as well as EU Organic qualified. Their teas also carry the Non-GMO, Kosher and Gluten certifications.
“From the very start of our company, two leaves tea company™ has always used only natural ingredients in our teas,” said Richard Rosenfeld, Two Leaves and a Bud Founder and CEO. “Our customers want to know exactly what they’re putting into their bodies. In order to achieve Non-GMO Project verification, two leaves and a bud demonstrated that all of its ingredients are tested according to a rigorous and continuous program in compliance with the Non-GMO Project Standards. By officially becoming verified by the Non-GMO Project, tea connoisseurs can feel confident that they’re only consuming a natural product that has gone through rigorous third-party verification of GMO avoidance practices.”
Two Leaves and a Bud Whole leaf sachets deliver the total sensory experience with each sachet containing only the best whole tealeaves, flowers and fruit essences not flavorings. From the look of the packaging and the feel of the sachet and the aroma of the whole tealeaves you can tell superior quality.
Two Leaves takes pride in using only the best ingredients bought straight from the source. By buying from small farms at the source they are able to let the quality ingredients speak for themselves instead of using lower quality blending teas with flavoring like some other teas. These blending teas are included in most teas available today and bring down the flavor and quality of the tea. Two Leaves and a Bud Whole Leaf Tea Sachets are available in 18 different flavors for every mood or occasion.
Some of the most popular Whole Leaf flavors include:
Organic Earl Grey: This tea contains great quality, large leaf organic black tea. With just a hint of natural bergamot oil for rich flavor that ranges from a light citrus zip to a deep, smooth black tea. Perfect for any day, any time.
Organic Mountain High Chai Tea: This organic whole black tea is mixed with pure, whole traditional Indian spices like clove and cinnamon. A bold flavored tea that’s great by itself but can be smoothed out with milk or sweetener. It’s an exotic drink that’s great for everyday sipping.
Organic Jasmine Petal: This tea contains quality green tea leaves that are scented, not flavored with jasmine. The result is a divinely delicate floral aroma. This smooth cup of green tea makes for an otherworldly experience for any occasion.
Organic Orange Sencha: This tea is a twist on a Japanese favorite. Starting with whole leaf sencha leaves that are gently steamed as they dry they then add the tang of Italian red oranges. Perfect for early morning bliss.
Organic Chamomile: This herbal tea has a rich apple scent with soft honey notes and a lemon edge. Perfect for a relaxing evening under the stars.
Organic Better Morning Blend: This herbal has a combination of zippy flavors like the energizing citrus aroma and refreshing combination of lemongrass and peppermint this tea is sure to give you a naturally caffeine-free boost.
Think you would like to try Two Leaves Tea? We are offering a free filled 9-box display rack to customers who order 6 cases of the Two Leaves and a Bud Whole Leaf Tea Sachets.
For more information call a Customer Care Associate at 800 835 5943 or download a info sheet here.
Two leaves tea company™ recently announced its new brand, Paisley Brand Tea — traditional paper tea bags packaged in vibrant colors that are “hotter than the average tea bag.” We love the concept and decided to offer our customers these beautifully packaged and great-tasting organic teas.
INTRODUCTORY SPECIAL! Case of 6 retail boxes – $21.99 Regularly $24.60/case (Expires 11/30/2013)
The Certified Organic and Fair Trade tea is positioned to be an attractive, high-quality tea at an accessible price point. Paisley Brand Tea is a more accessible entry for two leaves tea company ™ which is known for its whole leaf, organic tea sachets. The company calls Paisley “two leaves’™ slightly hipper, younger sister” that will appeal to a broad swath of tea drinkers.
The new line has tea lovers’ wallets at heart: Paisley proves that great-tasting tea can be an indulgence without being expensive. Tea drinkers will enjoy being able to affordably sample these new varieties before finding favorites.
Paisley Brand Tea comes in eight varieties that are most in-demand in foodservice and cafes, including its flagship Organic English Breakfast, that brews up dark and strong, standing up to milk and sweeteners. Other varieties currently available are Decaf English Breakfast, Earl Grey, Chai, Ginger Green, Sencha Green, Peppermint and Chamomile. Each box of Paisley comprises 20 individually wrapped traditional paper teabags, and is certified Organic, Non-GMO and Fair Trade. More flavors are planned for the line to debut in 2014.
Paisley brews up fast and strong, particularly in a smaller cup (8 to 12 oz.) with a lower water temperature than full leaf infusions.
Call 800.835.5943 to learn more about this great new product line and place your order today!