Using Food to Increase your Average Ticket Sales

coffee-shop-food-itemsOne of the easiest ways to increase your average ticket sales is to offer grab and go food items in your coffeeshop. When a customer is in a spending mode, they are open to paying a little bit more to get more. Having something as simple as a rack of granola bars by the register can actively increase ticket sales.

Sometimes we are afraid to ask our customers if they would like something else: a muffin, a granola bar or a cup of oatmeal. In reality, many customers see you and your staff as specialist who could suggest the perfect pairing for their latte. Spend an extra 2 seconds to make sure your customers are completely satisfied, the result could be surprising.

Offering food combos is a great way to add to your ticket sales. For example: suggesting that a customer could get their drip coffee for a dollar with the purchase of an oatmeal. Any type of promotion would work, just make sure it is clearly marketed.

It is important to keep on top of current trends, and know what your customers like. Stockton Graham & Co. offers KIND granola bars and oatmeal for purchase, but you could team up with a local bakery and offer muffins or scones. In a coffee shop where making specialty beverages is King, it is often best to offer food that doesn’t require “construction time” from your employees. This way they can focus on crafting beverages and moving on.

By having your food items properly displayed, using promos and making suggestions to your customers you could add to your ticket average. Adding just 25 cents to a ticket would increase your sales $25 per day for every 100 customers you have, or nearly $20,000 per year for the average café! So grab some granola bars, oatmeal or other fast to eat items, and start pairing them with your delicious coffee for happier customers and more profit.

Increase Your Store’s F.A.T. with Oatmeal While Keeping Guests Lean

Oatmeal-ImageOatmeal is a great way to increase the F.A.T. within your business. We’ve discussed F.A.T in past blogs,  as essentially convincing your customers to visit more often “Frequency”, sell them more stuff “Ticket Average” or “Average” and get new customers in the door “Trial”. Increasing your F.A.T. essentially increases your bottom line. How can Oatmeal help with this?

Oatmeal has recently become a top seller in many coffee shops for it’s healthy nature (whole grains), ease of eating on the go and keeping you full longer. Customers will tend to come into your shop more frequently when they know you have more to offer.

Strictly speaking, most coffee shops get the most traffic during morning hours, giving customers their caffeine boost for the day. This is a great time to increase your ticket average with Oatmeal as a breakfast option. Having it displayed right at your coffee bar reminds customers of their need for a nutritious breakfast and the convenience of your service. Many customers will grab it as an afterthought while waiting for their beverage.  They are already purchasing their coffee from you, why not breakfast too?

Using oatmeal promotions between 12pm – 2 pm like, “25% off a oatmeal with a purchase of a specialty beverage”, is a great way to encourage customers to come back for another beverage and use oatmeal as a quick lunch or snack. This way you will encourage customers during different day parts, and possibly multiple times a day!

Believe it or not, there are some people who just don’t love coffee (gasp!), but by offering oatmeal and promoting it with posters in your windows, you could start drawing in these customers for an easy breakfast. While they stop by for a quick, healthy snack, they may then be tempted by the teas and smoothies you sell, too. Also, consider even promoting a special and healthy “smoothie and oatmeal combo” for more traffic in your shop.

Stockton Graham offers two ready to serve oatmeal options your guests will love, Umpqua Oats and Modern Oats, both boasting the delicious additions of nuts and dried fruits. These are convenient for customers who grab and go, and need a food that can keep up. Everything is in the cup – all they need to add is hot water, which a coffee shop obviously has! We’ve also explored a more cost effective way to offer oatmeal that is flavorful and enjoyable to your sit down customers in our Oatmeal Done Easy video blog. Either way, you know your customers, and what suits them best!

Call 800.835.5943 today to learn more about how oatmeal can play a role in increasing your F.A.T, or to request samples of the different Oatmeal brands we sell!

Stockton Graham & Co. Now Offering Modern Oats from Mocafe!

Modern OatsThe demand for healthy and convenient breakfast options has never been stronger, especially certified gluten-free options. Oatmeal especially has experienced a resurgence, and has made the shift from frumpy to fabulous with the addition of delicious new flavors & higher quality ingredients. Stockton Graham & Co. is proud to announce the addition of Modern Oats to our product mix! This all natural gluten-free oatmeal from Mocafe is a fast, healthy, on the go meal. Everything is in the cup. We are offering a new product promotion of ONE FREE VARIETY PACK case with any one-case minimum purchase of any flavor (initial orders only) PLUS $2/off per case! Expires October 31, 2013


At Modern Oats, they start by selecting only the most nutrient & protein rich, non-genetically modified, and certified gluten-free whole rolled oats — oats never grown with pesticides or chemical fertilizers, from smaller, family run farms throughout the upper Midwest of North America. After the oats are steamed and sized, they then blend with the finest, juiciest, antioxidant rich superfruits, omega 3 rich nuts and seeds, and lightly sweeten with only certified organic evaporated cane juice to craft the most delicious, healthy, modern blends of oatmeal found today.

Just add hot water, wait 3 minutes, stir and enjoy!

Modern Oats is available in 6 delicious flavors: Apple Walnut, Chocolate Cherry, Goji Blueberry, Mango Blackberry, 5 Berry and Nuts & Seeds.

Remember that we offer product samples for free, so if you would like to try Modern Oats, just ask your Customer Care Associate to include it in your next order! The Modern Oats sample kit includes a product brochure and one individual serving carton of each flavor.

Call 800.835.5943 today to get pricing and learn more about this great new product line!

Click here to learn more about Modern Oats!

New Branding and packaging for Umpqua Oats!

Umpqua-Oats--JackPotWe recently mentioned that Umpqua Oats was making some big changes this year, including a new variety pack. Those who order Umpqua Oats will soon be seeing something else that’s new, the packaging! Here at Stockton Graham we are starting to get in the beginnings of the new branding for the oatmeal, particularly on the new variety packs.  The Oatmeal will continue to be the delicious, filling oatmeal you expect from Umpqua Oats, just with a different looking container.

New-mark-and-logo-webThe new logo uses red as the main color, instead of the orange and brown we used to see. The Umpqua Oats owners, mothers that started creating these tasty grab-n-go’s, say the new packaging is bolder and has color differentials to better help customers recognize the flavors. This visually striking packaging will really grab your customers attention and make them take a closer look.

So, expect to see these new looking packages in your shipments soon! In addition to new packaging and branding, Umpqua Oats is promising new flavors in 2013! Stockton Graham & Co. will continue to keep you up to date with anything new from our vendors, including Umpqua Oats. If you have any questions or would like to know what else is new at Stockton Graham & Co. call 800.835.5943 and discuss with our Customer Care Associates!

Previous Blogs on Umpqua Oats:
Umpqua Oats Variety Kit Changes
Practical Product Positioning of Umpqua Oats

Umpqua Oats Variety Kit Changes

Umpqua oats variety packUmpqua Oats has made a change to their variety kit oatmeal case. Now you will get 4 “Kick Start”, 4 “Mostly Sunny” and 4 “R U Nuts” in a variety case. These are the top sellers of the brand, and very popular choices by Stockton Graham & Co. customers. Earlier this week Stockton Graham & Co. started shipping this new reconfigured variety kit. All of these flavors are available individually as well, if you prefer one over the others. To help our customers save, Stockton Graham & Co. is offering 1 free case of oatmeal with the purchase of 7 other oatmeal cases in our Everyday savings program.

“Kick Start” is our best seller, and you can see why when you look at what’s in it: flax seeds, raisins, almonds, sunflower seeds, golden raisins, blueberries, cranberries, walnuts, sea salt and cinnamon. This grouping of nuts and fruit create a scrumptious morning snack! “Mostly Sunny” is a delicious combination of oatmeal, raisins, cranberries, golden raisins, apples, sea salt and cinnamon that anyone will love. Nut lovers will go crazy over “R U Nuts”. Flax and Sunflower seeds, almonds, walnuts, sea salt and cinnamon give you a crunchy texture within your creamy oatmeal. We also have “Old School”, “Lei’d Back”, “Not Guilty”, “Jackpot” and “Salted Caramel” flavors individually for sale.

Many consumers are looking for quick, healthy, to-go snacks and your shop can benefit by offering something delicious they can grab anytime of the day. You can count on Umpqua oats to have only the best ingredients, and have them made with the care only moms can provide. This product is shelf stable, so it’s great for a shop who’s main focus is coffee and specialty beverages. From the natural ingredients to the unsurpassed taste, Umpqua Oats is truly the nutritious, delicious and fast breakfast choice. They use only whole thick rolled oats for an “old fashioned” taste.  Rolled oats contain thiamin, iron and fiber and will keep you going through your daily routine!

We expect other changes from Umpqua Oats this year, including new packaging and new flavors! To learn more about Umpqua Oats changes, order some oatmeal or discuss other food products, call our customer care team at 800.835.5943 today!

Umpqua Oats Distributor Discount For Spring

Been on the fence about adding Umpqua Oats? Don’t be. As a wholesale distributor of Umpqua Oats, we are so confident your customers will love it that we are offering a discount throughout March.

From March 1 – March 31st, for every box of Umpqua Oats purchased, you’ll receive $2.00 off.* Customers may also combine this discount with the “Buy 7 boxes, get 1 free” promotion to maximize savings.

So, why Umpqua Oats oatmeal? Only the best ingredients, from whole rolled oats to the care only moms can provide, go into Umpqua Oats. Choose from these outstanding varieties:

-Kick Start
-Mostly Sunny
-RU Nuts
-Time Out
-Old School
-Lei’d Back
-Not Guilty
-Square One

Also, Umpqua Oats plans to announce a new variety and point of sale material that should be available next month. Call your customer care associate for additional details.

*Customer must mention promotion at the time of order to receive discount

Mike Adams
Stockton Graham & Co.

Practical Product Positioning of Umpqua Oats

Umpqua Oats nutritious, delicious and fast oatmeal has only been in our warehouse for a couple of weeks now, but it’s already flying out of here! The demand for a quick, easy and healthy oatmeal option is becoming an expectation at the retail level – just ask McDonald’s and Starbucks.

The best part about Umpqua Oats? You can offer a high quality product with almost no capital investment on your part. If you have a hot water source and a spoon, you can serve Umpqua Oats in your business. Concerned about employee waste? Portions are easily controlled – just add water to the fill line printed on the tub and pass along to a customer.

We’ve been asked a few questions about how to position the product in terms of price point and against other items in the coffee house. Here’s a recap of a recent conversation our Thom Swain had with the owner of a multi-unit coffee house owner who has used Umpqua Oats for a few weeks now:

They sell a cup of Umpqua Oats for $3.40. He said customers haven’t really commented on the price, and he’s been happy with sales. When he looks at other breakfast items he sells, such as muffins, scones, etc., the most he will make is about $1 and some change on those items. He used that info in his pricing tactic for the oatmeal.

Market the oatmeal as an alternative to their baked goods, which should attract more health-conscious consumers. Customers may be passing on baked goods if they are watching their calorie count, and since the most that a retailer would make on baked goods is perhaps as much as $1.25 or so, they would then be capturing add-on sales they might have missed otherwise. Further, baked goods have a one-to-two day shelf-life while Umpqua Oats has one year, so, all-in-all, it’s a very low-risk investment for a product that will increase ticket averages.

Other pricing options include:

Offering a combo with a small cup of coffee to add value and make the price point more attractive (e.g., $4.00 for a cup of oatmeal & a 12 oz. cup of coffee).

Offer price breaks for purchasing multiple tubs. Eat one for breakfast and take one to the office for a mid-afternoon snack.

If you’d like to place an order for Umpqua Oats, or if you have any additional questions, please contact us at (800) 835-5943 today!

Mike Adams
Stockton Graham & Co.