Top 5 Reasons Why You Can Compete (and Beat) McDonald’s Smoothies

1. More choices. McDonald’s has 2 flavors: Wild Berry and Strawberry Banana. Stockton Graham carries over 50 combined smoothie flavors from respected manufacturers like Dr. Smoothie, Barista Fria, Jet, Torani and much more!

2. Easy customization and add-ons. Want to add a scoop of whey protein to smoothie after a great workout? Try asking for that at the burger joint. We offer numerous nutrient compliments from Ginko Biloba to wheat grass. These make for easy up-sells that require no additional overhead.

3. Healthier options. Dr. Smoothie 100% Crushed Fruit whole fruit purees are 100% real fruit delivering over 3 servings of fruit per 16 oz. drink. Their smoothies are all natural, fat free, feature no artificial colors or flavors and are enriched with vitamins and minerals.

4. You can be just as fast. Barista Fria’s ice shaver blending station can make the perfect frozen beverage in just eight seconds with accurate portion control! Call us today to get more information on how you can receive a FREE blending station today with no money down. We also offer blending packages from Vita-Mix that give back up to 2 free cases of product to offset the cost of a new blender.

5. Complementary point-of-purchase materials. As a longtime distributor, we have access to the most updated point-of-purchase material straight from the manufacturers. Add a poster or a table tent on to your next order.

…and, you have us! Need a recipe idea? Have a question from a customer? Want samples or feedback on a new product? We are here for you!

Mike Adams
Stockton Graham & Co.

McDonald’s Smoothie Launch “Validates” Your Concept

McDonald’s, in their second big foray into specialty beverages over the last 12 months, rolled out a new smoothie program nationwide, backed by an aggressive sampling and advertising campaign.

On the heels of the success of the McCafe coffee drink menu addition, the smoothie launch has been highly anticipated and vetted by the company; smoothies have been in McDonald’s test markets for three years.

While for some in our industry this can be seen as another shot across the bow to the bottom lines of multi-units with smaller footprints and independent retailers, we tend to agree with Jamba Juice CEO James D. White who, in an article featured on the Dow Jones Newswires, said:

“We view the entry of McDonald’s into the smoothie category as an overall validation of the potential of smoothies. Their advertising will expand interest in the category.”

White has a number of reasons to be excited, not threatened by, the added competition. He feels his company can offer a better quality, more customizable product to consumers. Not to mention that McDonald’s will be the one laying out millions of dollars to get the general public excited about smoothies. Other retailers should feel the same. You can offer a better experience to your customers.

Stockton Graham & Co. offers a multitude of smoothie options for your business, whether you have 40 locations or one. Offerings from Barista Fria, Dr. Smoothie, Jet, Torani, Big Train, etc. can fill the needs of your business, no matter its focus.

So, what does your business need? Speed? consistency? customization? Ease-of-use? Healthy options? A combination of all? More? Contact us today and let Stockton Graham & Co. tailor a solution for you!

Mike Adams
Stockton Graham & Co.