May is a warm month with two fun holidays to celebrate in your cafe: Cinco de Mayo and Mother’s Day! Cinco de Mayo (a celebration of Mexican heritage and pride) is the 5th of May every year, while Mother’s Day falls on Sunday May 12th this year. Promotions for these holidays will help to drive traffic into your shop, especially for more iced and blended beverages! For Cinco de Mayo, consider a “Fiesta” in your shop. Set up a piñata (particularly in an open area) and let customers know it will be hit at a certain time Sunday the 5th. Encourage customers to bring their children for “free candy” and get the adults to indulge in your beverages at the same time. Have free salsa lessons in your shop during the party, and be sure to play mariachi music! Margaritas, horchata and other traditionally Latino beverages make great promotions in your shop for the first week of may. Promote a Mexican Single Origin coffee the first week of May, or a free cup of Stockton Graham Coffees Organic Mexico Chiapas Single Origin coffee with every food purchase on Cinco de Mayo. As for Mother’s Day, encourage customers to bring their mothers into your shop for a special treat. A BOGO promotion is great for this holiday. The customer buys their coffee and gets their mother’s for FREE. This adds their parent as another loyal customer to your shop! Have a free baked item for every mother that comes in that day and makes a drink purchase. Get the customers to show you a picture of them with their child or children to create a special customer/barista bond. Utilize your retail coffee sales by offering Mother’s Day baskets for sale! Include a bag of your house blend, a motherly mug, a few tea bags, some chocolate covered espresso beans and more! Remind customers picking up their morning coffees that your coffee makes a great gift for any occasion. Always remember to advertise your promotions thoroughly the week before they occur. Keep updated information about them on your social media accounts and encourage your customers to attend as they order. It’s more personable to invite your customer to the events face to face. Stockton Graham & Co. is here to advise you on all your promotional plans. Give us a call at 800.835.5943, to get more ideas and place your order.