March Coffee College – What to Expect

SGC-COFFEE-collegeOn Friday, March 20th, Stockton Graham & Co. will be holding our monthly Coffee College training. Registration is happening now!

Coffee College is becoming even more popular in 2015, as our customers and their employees look to improve productivity, sales and customer satisfaction.  Registrations for February’s Coffee College are brisk, and it could be sold out this week!

Coffee College is a collection of training sessions we offer customers and their employees. It covers a variety of coffee topics from bean selection to brewing fundamentals to cupping and equipment maintenance. In the most popular class, Coffee and Espresso Basics (also known as Coffee College 101), attendees not only get a first-hand look into roasting coffee, they learn the journey of the bean from seed to cup. Attendees will learn to cup coffees, as well as, how to be able to identify the characteristics and nuances of the coffee. The more you know about the coffees you serve, the better you can apply the knowledge to what and how you serve your customers.

Attending Coffee College at Stockton Graham can carry more benefits than just increasing your knowledge of coffee preparation. A well educated staff can lead to more consistent and higher quality drinks, an increase in customer satisfaction and returning patrons.

One of the main concerns in cafes is having each barista perform and create menu items consistently and proficiently. We offer courses that can help shop owners be relieved of these worries, and reap the benefits of pleased customers that knowing they will always get the perfect drink!

Stockton Graham believes in a well-trained staff. Employees can make or break a business, particularly in the coffee world where the baristas are making the final product. Keep your baristas happy and educated with good training, and you are sure to see more repeat and loyal customers

“All of our associates trained in Coffee College and Basic Barista Certification, from upper management to shipping and receiving. We feel our team members are strongest totally immersed in the culture of specialty coffee. We have invested in staff training and that is why we have been successful,” explains Jeff Vojta, President and co-founder of Stockton Graham & Co.

Been in the Coffee industry for years? Our Coffee College Instructors can assist you, and your staff in sparking a newfound passion for coffee that you can take back your shop! Everyone needs a refresher now and then, or the opportunity to learn something completely new like: Specialty Beverage construction or how to create your own blends.

Coffee College courses include: Coffee & Espresso Basics, Brewing Fundamentals, Cupping for Coffee Shop Owners, Cafe Equipment Cleaning & MaintenanceExploring BlendsSpecialty Beverage Basics and Basic Barista Certification. These courses cover key areas of your coffee & specialty beverage program with hands-on lessons. Coffee College will help you support your great drinks with the know-how to set you apart from your competition!

Most importantly your Coffee College session is based on your needs. Our staff is willing to give you the information your need to help your shop flourish for years to come. To learn more about Coffee College and other certification classes, click here or call 1-800-835-5943 today to register!

Join us for Stockton Graham & Co. Coffee College!

Recently, Barista Magazine [i] featured an article by Tracy Allen on training for your coffee shop employees and the benefits of investing in education. The writer emphasized how training can improve your coffee shop in a multitude of ways, including: productivity, sales, CoffeeCollegeemployee happiness and customer satisfaction. Here at Stockton Graham & Co., we couldn’t agree more. Which is why we have offered our “Coffee College” program for over 10 years! The knowledge gained from our program will help you provide top-shelf service to your customers.

Coffee College is a collection of training sessions that we offer to our customers, covering a variety of coffee topics. In our most popular class, Coffee and Espresso Basics (also known as Coffee College 101), attendees not only get a first-hand look into roasting coffee, they learn the journey of the bean from seed to cup. Attendees will learn to cup coffees, as well as, how to be able to identify the characteristics and nuances of the coffee. The more you know about the coffees you serve, the better you can apply the knowledge to what and how you serve your customers. Attendees also learn espresso basics, different brewing techniques and other coffee brewing fundamentals that enable them to consistently prepare and serve coffee at the highest level, enabling a customer to experience the same tasting and quality beverage, no matter which of your staff hand crafts it.

The brewing standards that are the basis of our trainings, applied in the coffee brewing and extraction processes, come from The Specialty Coffee Association of America (SCAA). We teach you to uphold and exceed these standards to brew a perfect cup of coffee, or pull an expert espresso shot.  When exploring espresso preparation, the attendee will learn the best ways to pull a shot, and use it for preparing different types of drinks.

Your Coffee College session is based on your needs. Want to learn more on simple equipment maintenance and cleaning practices? Request our Café Equipment Cleaning & Maintenance session. Interested in leading your own cupping sessions with customers? Take our Cupping for Coffee Shop Owners course. Want to design your own blend of coffee for your coffee shop? Then, our Exploring Blends class is the perfect choice. If you have a specialty beverage need, try Frozen Beverage Preparation or Tea Basics. Our Coffee College courses are held on site at our facility, but options are available to travel to your location for cuppings or workshops for large groups/staff.

As with any training, Coffee College helps build confidence. Attendees will become quicker and more consistent in preparation of quality drinks and more focused on serving the customer. No one provides better customer service than an employee who is knowledgeable about their product and industry, and this holds true with baristas. Tracy Allen goes on to say, “A well-trained staff is happier and more likely to stay put because training improves self-esteem, which in turn improves morale and employer loyalty .”

Here at Stockton Graham & Co., we certainly see the value in a well-trained staff. Jeff Vojta, President and co-founder of Stockton Graham & Co. confirms this idea, “All of our associates trained in Coffee College and Basic Barista Certification, from upper management to shipping and receiving. We feel our team members are strongest totally immersed in the culture of specialty coffee. We have invested in staff training and that is why we have been successful.” Employees can make or break a business, particularly in the coffee world where the baristas are making the final product. Keep your baristas happy and educated with good training, and you are sure to see more repeat and loyal customers. We offer our Coffee College sessions at $250 for the first person and $200 for each additional attendee. To learn more about Coffee College with Stockton Graham & Co., or to register for the class, call your Customer Care Associate at 800.835.5943.

Upcoming dates for Coffee College:

January 18, 2013

February 15, 2013

March 15, 2013

 


[i]  Allen, Tracy. “Cashbox: Guaranteed Returns- Invest in training your staff to see exponential rewards.” December 2012 – January 2013: 70-71.