Using Food to Increase your Average Ticket Sales

coffee-shop-food-itemsOne of the easiest ways to increase your average ticket sales is to offer grab and go food items in your coffeeshop. When a customer is in a spending mode, they are open to paying a little bit more to get more. Having something as simple as a rack of granola bars by the register can actively increase ticket sales.

Sometimes we are afraid to ask our customers if they would like something else: a muffin, a granola bar or a cup of oatmeal. In reality, many customers see you and your staff as specialist who could suggest the perfect pairing for their latte. Spend an extra 2 seconds to make sure your customers are completely satisfied, the result could be surprising.

Offering food combos is a great way to add to your ticket sales. For example: suggesting that a customer could get their drip coffee for a dollar with the purchase of an oatmeal. Any type of promotion would work, just make sure it is clearly marketed.

It is important to keep on top of current trends, and know what your customers like. Stockton Graham & Co. offers KIND granola bars and oatmeal for purchase, but you could team up with a local bakery and offer muffins or scones. In a coffee shop where making specialty beverages is King, it is often best to offer food that doesn’t require “construction time” from your employees. This way they can focus on crafting beverages and moving on.

By having your food items properly displayed, using promos and making suggestions to your customers you could add to your ticket average. Adding just 25 cents to a ticket would increase your sales $25 per day for every 100 customers you have, or nearly $20,000 per year for the average café! So grab some granola bars, oatmeal or other fast to eat items, and start pairing them with your delicious coffee for happier customers and more profit.