Ghirardelli Peppermint Chocolate Mocha or Hot Chocolate

Ingredients
3 Tbsp. Ghirardelli Sweet Ground Chocolate & Cocoa with Peppermint Flavor
8 oz. Milk
1-2 shots espresso (optional)

Preparation Instructions:
In a carafe steam together 3 Tbsp. Ghirardelli Peppermint Hot Chocolate with 8 ounces of milk. Add 1-2 fresh espresso shots (optional) and stir gently. Top with whip cream and Ghirardelli Barista Dark Mini-Chips or 1-2 crushed Ghirardelli Peppermint Bark Squares.

Yields 1-12oz. drink

Highlighting Hand-Crafted Excellence Using the “Made With Ghirardelli” Program

Reputation matters.

The Ghirardelli® Brand has earned a stellar reputation by offering the highest quality premium chocolates for over 150 years. Your customer base associates the Ghirardelli image with truly exceptional quality and prime craftsmanship. Year after year, regardless of the direction the economic breeze is blowing, consumers are consistently willing to pay for approachable and attainable luxury items. What better way to treat one’s self than with a decadent drink made with remarkable Ghirardelli products.

*Graph used with permission from Ghirardelli

To help retailers command premium prices for drinks, Ghirardelli has two programs for specialty coffee retailers to utilize. One of the great strengths of the Ghirardelli image is their iconic logo – a logo that is synonymous with uncommon excellence. If you are a current Ghirardelli customer, or would like to become one, you should use that logo and image to command the premium price point your drinks deserve…and this is where the “Made With Ghirardelli” program comes in.

Over the years, Ghirardelli’s image has been enhanced by carefully managing how their brand name is used. In order to fully protect the value of the Ghirardelli® Brand, they only “partner” with businesses that, on one hand, increase the value of the brand equity and, on the other, leverage the strength of the Ghirardelli® Brand to promote the sales of complementary premium quality products that our customers may create with those high-quality ingredients.Please see the link to the “Made With Ghirardelli” Foodservice Guidelines and Logo Usage Rules below.

The second more commonly used program provides a wealth of in-store marketing tools for a retailer. Ghirardelli has also made available to Stockton Graham & Co. customers a Point of Sale Merchandising Program designed to highlight the beverages that contain Ghirardelli products.

Available POS Materials:

-Counter cards
-Buttons
-Posters
-Recipe collections and more!

To see a full list of available POS material, click HERE.

Contact your Stockton Graham & Co. customer care associate today at (800) 835-5943 for additional information or see the POS Merchandising Program Request Form below and fax back to (919) 881-0746 and we will send your request to Ghirardelli.

*POS Merchandising Request Form
*”Made With Ghirardelli” Logo Usage Rules
*”Made With Ghirardelli” Foodservice Guidelines

 

Once you receive your marketing materials, use them to promote awesome Ghirardelli beverages like this Iced Black & White Mocha. Enjoy!

Mike Adams
Stockton Graham & Co.

Iced Black & White Mocha Recipe

Black & White Mocha
Yield: 1 – 12 oz.

1/2 ounce Ghirardelli Sweet Ground Chocolate & Cocoa Flavored Sauce
1 ounce Ghirardelli Classic White Flavored Sauce
2 ounces brewed Midnight Lotus Espresso
8 ounces cold milk

Combine all ingredients and pour over one cup of ice into a 16-oz. glass. Garnish with whipped cream and drizzle with Ghirardelli Sweet Ground Chocolate & Cocoa Flavored Sauce and/or Classic White Flavored Sauce.

Trends Indicate Customization of Blended Drinks Critical to Summer Sales

A recent article in the Wall Street Journal indicates that Starbucks is looking to increase sales this summer by  letting their customers create their own frappuccinos.

According to the article, Starbucks plans to call the program the “however-you-want-it-frappuccino”, allowing customers to:

order the drink with soy milk instead of dairy, decaffeinated instead of caffeinated coffee, and far fewer calories. The calorie count for a grande caramel light frappuccino, for instance, could drop 25% to 120 calories if ordered with nonfat milk, light syrup and no whipped cream.

The hope is that a reworking of the popular frozen drink will help increase sales when demand for hot coffee declines and give a boost to day parts in the afternoon and evening that are traditionally slower.

While Starbucks has incredible market presence, independent operators should accept this not as a shot across the bow, but as a shot in the arm. Now is the time for the small business owner to capitalize on this great idea and use it as an opportunity to get more people in the door. As always, the independent business owner can be more flexible and proactive.

Getting back to the main focus of the WSJ article, here are some customizable options to present to your frozen beverage customers:

1. Milk. Whole, 2%, Skim or Soy?

2. Coffee. With or without a shot of Midnight Lotus Espresso? Decaf or regular? Additional charge should apply per shot added.

3. Regular or ‘Lite’? Many base mixes have lower calorie options available, for example, Caffe D’Amore has a line of ‘Skinny’ mixes and Big Train has a line of ‘No Sugar Added’ products, which we stock.

4. What flavor? Adding certain Monin, Torani and DaVinci syrups to vanilla or chocolate bases makes for an awesome treat. Toasted Marshmallow? Raspberry? Sugar-Free Strawberry?

5. Toppings. Whipped cream? Chocolate drizzle? Flavored whipped cream? Sprinkles?

Giving the customers more choice for customization, without creating more hassle, is the way to go. Notice that many of these choices don’t involve an operator bringing in additional costly inventory. Remember, when rolling out any new beverage, it is important to promote the item or items using the proper channels. Tweet, update Facebook, place signage, etc.

Also, if you happen to be in need of a new blender, we are offering a couple of turnkey packages this summer. Don’t be wary of purchasing new equipment; these packages include rebates for free product that can offset much of the cost associated with the blender.

If you need additional assistance in developing a frozen drink menu, call to take advantage of our expertise today at 800-835-5943!

Mike Adams
Stockton Graham & Co.