Independence Day celebrations are by far the most anticipated events of the summer. Pool parties, cookouts and cul-de-sac bashes are all traditional American 4th of July celebrations and nothing pairs with watching fireworks under the stars with family and friends quite like a thirst-quenching, ice-cold lemonade. Sweet and tangy 4th of July iced lemonades are a perfect feature for this summer’s parties! Try some of our favorite recipes to kick off the your celebration:
3 oz. Water 3 oz. Lemonade Concentrate 2 oz. Strawberry Concentrate Ice Add the ingredients in the order listed above and blend.
BERRY BERRY LEMONADE
3 oz. Water 3 oz. Lemonade Concentrate 2 oz. Mixed Berry Concentrate Ice Add the ingredients in the order listed above and blend.
The warm weather is coming, and summer will be here before we know it, so now is a great time to start planning your summer promotions! June 21st is the official “First Day of Summer”, so it’s time to let your customers know about it with summer menu items and promotions to celebrate those refreshing beverages. With schools getting out and the absence of all night studiers needing their caffeine fix, many Cafés have to adjust for a different customer base.
Get your customers to vote from 4 different types of “summer” beverages to add to your menu on the first day of summer. On the weekend of June 21st, bring in the new menu item with a bang by offering specials on it and pairing it with tasty snacks from your shop. We suggest getting them to vote from options you don’t offer year round like a flavored iced latte, a flavored iced chai, a summer smoothie, a frozen lemonade or a flavored iced tea. Make these drinks fun by giving them summer or tropical themed names!
Iced beverages become a favorite when the temperature rises. You should continue to offer your same delicious coffees, but make sure they are all available iced. There are many different ways to create iced coffees: the Toddy process, chilling espressos, pour over methods, concentrates, etc., so there is no excuse for you to not be offering this delicious coffee option! To inspire regulars to try iced coffees, give coupons to customers who buy morning drip coffee. Have the coupon set for use in slower, afternoon hours to encourage those morning customers to come back.
Designate a week of Summer called “Iced is Nice” and offer discounts on iced beverages. Whether iced coffee, Italian sodas, flavored teas or lemonades, get your customers to celebrate by trying all your refreshing drink options! Flavored Teas and Italian sodas are a great way to make drinks with syrups you already have. Our vendor DaVinci reports that 55% of those who drink iced tea would be likely to try a flavored iced Tea. If your café serves iced tea already, adding extra flavor can add to the menu price without costing you much at all (and increasing profits for your shop)! Flavored Teas are also a “healthier” alternative to all the sugars and calories that can be loaded into coffee drinks or smoothies. This is a great way to appeal to your more health conscious customers.
Father’s Day is June 16th this year, and just like with Mother’s Day, encourage your patrons to bring their parent in for a drink with a BOGO promotion. If they buy something for themselves, they get a free one for their father! Offer $2 off on your retail coffee for gifts the week before. Remind customers that freshly roasted coffee is a great gift for any occasion, especially for a Dad! And don’t forget to offer gift cards for sale!
If there is a pool or other popular summer venue near your shop, reach out to them for co-op marketing opportunities such as hanging up flyers and posters for your events and promotions. Remind their guests how easy it is to drop by your shop on their way to or from the pool or concert. Summer is a big time for festivals and outdoor events. Try to volunteer or set up a booth with your shop’s name prominent and some of your iced coffee for sale. This will show your involvement in the community and help you reach out to potential new customers.
Smoothies are very popular in the summer months (see our newest blog on why you should make them a part of your menu). Consider a smoothie “Happy Hour” with discounted smoothies from 4 pm to 7 pm. This will give customers a reason to come in for a treat after work, or a day running errands.
The important thing when having special events is to market them properly. Social media blast your followers, set up flyers, table tents & posters, and have your baristas reminding customers of all your specials. Ask customers to “check in” with Foursquare when they visit your shop for an extra discount off their purchase! Set up a “social media special” for customers who write reviews for your shop on Yelp, Google +, Facebook or any other review site. Have them show you their review for a percentage off their coffee. This will help you get more marketing out about your shop and bring in new customers!
Here at Stockton Graham & Co., we are always looking to help our customers grow their business with new trends and new ideas. Call our Customer Care Associates today at 800.835.5943 to learn about our Summer product promotions, new ideas to market your shop, recipes or to place your order!
Spring is rapidly approaching, so it’s time to liven up that menu with some cool and refreshing beverages to prepare for warmer weather!
Lemonade is a perfect seasonal drink and a profitable seller to add to your menu for spring! You can liven it up by adding a shot of flavored syrup, and also charge a little more while doing so. Add flavors like raspberry, strawberry, blackberry or blueberry to create a specialty lemonade with higher profit margins. Add a fruit garnish to really showcase the drink and draw more attention from customers. For a 16oz modified lemonade add 4 pumps of the flavored syrup of your choice and mix with lemonade and ice!
Frozen lemonade is another top pick to add to your menu! As mentioned above, you can add a shot of flavor to create an even tastier specialty beverage. Stockton Graham & Co. is currently promoting a flavored frozen lemonade combo from Jet until March 31,2013. If you buy one case of Jet Arctic Lemonade smoothie mix at $76.80 you will receive 1 bottle each of DaVinci Gourmet Fruit Innovation Raspberry, Strawberry and Blackberry Blood Orange and a 3 tier syrup rack with 3 syrup pumps for no charge! For a 16oz frozen lemonade using these products use 7oz of the Jet Arctic Lemonade, 4 pumps of syrup and blend with a 16oz cup of ice!
Another simple beverage to add to your spring menu is iced tea and flavored iced tea. Tea is always good to offer, especially in warmer weather. Add shots of syrup to be able to charge more and create a drink that is not offered at competing locations! Raspberry and Peach iced tea are a great way to refresh your customers in the upcoming warmer weather! Feel free to experiment with any fruit flavor to build a tea special to your cafe!
With higher temperatures also comes a higher demand for Frappes, so be sure to have a few variations available! These are some Frappe recipes that we recommend to start your spring menu: 16oz Irish Cream Mocha – 1 pump chocolate sauce, 3 pumps Irish cream syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend 16oz Brown Sugar Cinnamon – 4 pumps brown sugar cinnamon syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend. 16oz Caramel – 2 pumps caramel sauce, 2 shots of espresso, 4oz base, 16oz cup of ice and blend. 16oz White Chocolate – 2 pumps of white chocolate sauce, 2 shots of espresso, 4oz base, 16oz cup of and blend. 16oz Chocolate Covered Cherry – 1 pump chocolate sauce, 3 pumps cherry syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend!
Last but not least, don’t forget to have fruit smoothies available! Fruit smoothies offer a nice non-caffeinated and healthy option to your customers. Stockton Graham & Co. carries smoothie mixes from several different vendors so make sure to check out the product catalog on the web or call a Customer Care Associate at 800.835.5943 to find out which product is best for your shop! Don’t be afraid to get adventurous, mix and match flavors or allow customers to request their very own fruit smoothie concoction! We have some rebates on certain smoothies brands that can be found here.
If you are looking for other great drink ideas be sure to give us a call at 800.835.5943 and our Customer Care Associates will be glad to collaborate with you on recipe ideas! Spring is a great time to bring back your frozen beverage menu, and boost your summer sales. Make sure you are offering everything you can, to keep your customers cool in the warm months.