Join us for Stockton Graham & Co. Coffee College!

Recently, Barista Magazine [i] featured an article by Tracy Allen on training for your coffee shop employees and the benefits of investing in education. The writer emphasized how training can improve your coffee shop in a multitude of ways, including: productivity, sales, CoffeeCollegeemployee happiness and customer satisfaction. Here at Stockton Graham & Co., we couldn’t agree more. Which is why we have offered our “Coffee College” program for over 10 years! The knowledge gained from our program will help you provide top-shelf service to your customers.

Coffee College is a collection of training sessions that we offer to our customers, covering a variety of coffee topics. In our most popular class, Coffee and Espresso Basics (also known as Coffee College 101), attendees not only get a first-hand look into roasting coffee, they learn the journey of the bean from seed to cup. Attendees will learn to cup coffees, as well as, how to be able to identify the characteristics and nuances of the coffee. The more you know about the coffees you serve, the better you can apply the knowledge to what and how you serve your customers. Attendees also learn espresso basics, different brewing techniques and other coffee brewing fundamentals that enable them to consistently prepare and serve coffee at the highest level, enabling a customer to experience the same tasting and quality beverage, no matter which of your staff hand crafts it.

The brewing standards that are the basis of our trainings, applied in the coffee brewing and extraction processes, come from The Specialty Coffee Association of America (SCAA). We teach you to uphold and exceed these standards to brew a perfect cup of coffee, or pull an expert espresso shot.  When exploring espresso preparation, the attendee will learn the best ways to pull a shot, and use it for preparing different types of drinks.

Your Coffee College session is based on your needs. Want to learn more on simple equipment maintenance and cleaning practices? Request our Café Equipment Cleaning & Maintenance session. Interested in leading your own cupping sessions with customers? Take our Cupping for Coffee Shop Owners course. Want to design your own blend of coffee for your coffee shop? Then, our Exploring Blends class is the perfect choice. If you have a specialty beverage need, try Frozen Beverage Preparation or Tea Basics. Our Coffee College courses are held on site at our facility, but options are available to travel to your location for cuppings or workshops for large groups/staff.

As with any training, Coffee College helps build confidence. Attendees will become quicker and more consistent in preparation of quality drinks and more focused on serving the customer. No one provides better customer service than an employee who is knowledgeable about their product and industry, and this holds true with baristas. Tracy Allen goes on to say, “A well-trained staff is happier and more likely to stay put because training improves self-esteem, which in turn improves morale and employer loyalty .”

Here at Stockton Graham & Co., we certainly see the value in a well-trained staff. Jeff Vojta, President and co-founder of Stockton Graham & Co. confirms this idea, “All of our associates trained in Coffee College and Basic Barista Certification, from upper management to shipping and receiving. We feel our team members are strongest totally immersed in the culture of specialty coffee. We have invested in staff training and that is why we have been successful.” Employees can make or break a business, particularly in the coffee world where the baristas are making the final product. Keep your baristas happy and educated with good training, and you are sure to see more repeat and loyal customers. We offer our Coffee College sessions at $250 for the first person and $200 for each additional attendee. To learn more about Coffee College with Stockton Graham & Co., or to register for the class, call your Customer Care Associate at 800.835.5943.

Upcoming dates for Coffee College:

January 18, 2013

February 15, 2013

March 15, 2013


[i]  Allen, Tracy. “Cashbox: Guaranteed Returns- Invest in training your staff to see exponential rewards.” December 2012 – January 2013: 70-71.

Stockton Graham & Co. ® Selected as Launch Distributor in the Southeast of Barista Fria Smoothies and Frappes

Barista Fria Ice Shaver Blender System

Barista Fria Ice Shaver Blender System

Stockton Graham & Co. ®, has introduced a new smoothie and frappe line by Barista Fria.

Barista Fria is a shelf stable fruit smoothie and frappe mix developed by Island Oasis. With over 25 years of frozen beverage products and blending technology, Island Oasis developed Barista Fria for the specialty coffee and beverage industry. Like Island Oasis, Barista Fria is a complete program of a Blending Shaver system and product enhanced by an array of point of sale materials and recipe ideas. Barista Fria is utilizing specialty coffee roasters and distributors to work with the specialty coffee retailer and other specialty stores offering hand crafted beverages. Stockton Graham & Co. is proud to be among their launch distributors.

“Barista Fria is a product line that we have evaluated extensively, tested with our customers and had numerous meetings with the company representatives,” said Jeff Vojta, President of Stockton Graham & Co. “One of the unique aspects of being a specialty coffee and beverage retailer is to be able to offer our customers’ guests an individually made to order, customized drink that is as unique as the guest. We believe that the Barista Fria line will help to fill a niche in the market place and offer our customers additional ways to increase their business and profits.”

Barista Fria is packaged in aseptic ready to use cartons, with no corn syrups, trans fats, preservatives and has a one year shelf life at room temperature and unopened. Product flavors include strawberry, banana, mango, wild berry, pina colada, caramel latte, mocha latte, ice cream base and chocolate ice cream base, with Non-Fat yogurt and chai flavors coming soon. Barista Fria also offers a cutting edge, no money-down equipment program for retailers including a newly designed state of the art, electronic controlled ice shaver, blender system.

For more information on how to serve up Barista Fria in your coffeehouse, café or specialty retail store, contact Stockton Graham & Co. at 800.835.5943.

Barista Fria