Batch 0995: Craft coffee in convenient portion packs

When it comes to restaurant coffee, the tide turned in June. That’s when Matthew Kassel, the highly revered writer and editor for The New York Observer, published an opinion article titled “Stop Serving Bad Coffee at Fine Restaurants!” If that wasn’t enough, he admonished restaurant owners to stop serving coffee altogether unless, of course, the coffee was good.Batch 995 portion packs coffee from Stockton Graham

The beef with bad coffee wasn’t only his. Kassel’s article quoted Sprudge co-founder Jordan Michelman, who equated most restaurant coffee to an Oscar Meyer charcuterie. “If you served Oscar Meyer for charcuterie at a fancy restaurant people would stone you in the streets,” Kassel quoted Michelman as saying.

So it’s good to see that smart, trend-conscious hospitality leaders have taken note. Nation’s Restaurant News reported that “coffee is at a tipping point” with millennials driving the trend toward higher quality restaurant cups. “Tastes and preferences within the coffee category are shifting, as many coffee drinkers — particularly millennials — are looking at the brewed beverage in a new way. They are gravitating toward authenticity and quality,” Restaurant News reported.

Today’s customers don’t mind paying for quality. In fact, according to the National Coffee Association, one out of every two cups of coffee sold in the United States is premium coffee. According to the research firm Packaged Facts, foodservice operators sold $36 billion of coffee in 2014. In 2015, foodservice coffee sales rose another 5% to $37.8 billion.

Data from Technomic support a shift toward higher quality. The firm in its recent Bakery & Coffee Café Trend Report found that 39 percent of bakery-café patrons would order a premium coffee instead of a regular blend if one were available. That percentage jumped to 47 percent among consumers aged 18-34.

Restaurants, hotels and other hospitality businesses that don’t offer quality coffee have a lot to lose. Currently coffee represents more than $24 billion in restaurant beverage sales, and this total is growing.

“More and more customers want high-quality coffee,” Thom Swain, director of business development for Stockton Graham & Co. “If they don’t get it at your establishment, they will buy it somewhere else. Do you want that sale to go to the folks down the street?”

Introducing Batch 995: Craft Coffee in Convenient Portion Packs

Stockton Graham Dilworth Coffee Batch 0995 Portion PacksTo help foodservice operators capture this lucrative market, Stockton Graham & Co. just launched Batch 0995: craft roasted specialty coffee in convenient portion packs. Batch 0995 is part of a full-spectrum branded coffee program including coffee carafes, airpots, airpot racks, sales support and training to help operators be successful.

Download the brochure with our complete lineup: (Printable PDF of Batch 0995 Flyer)

The new coffee brand commemorates Stockton Graham & Co.’s entry into craft roasting 20 years ago; the company started small batch roasting coffee for customers in September 1995, and the name Batch 0995 reflects that date.

Batch 0995 is artisanal coffee. It starts with high-quality 100% Arabica beans, craft roasted in small batches to achieve the fullest flavor. Once cooled, Stockton Graham & Co. artfully blends and packages the coffee in consistent, perfectly measured portion packs.

Batch 0995 Coffee From Stockton Graham & Co. in Convenient Portion PacksThe new portion pack format is part of a full-spectrum branded coffee program designed to help restaurants, hotels and other foodservice operators serve specialty-grade, coffeehouse-quality coffee without the fuss of weighing and grinding beans for every pot.

“Consumers’ interest in premium coffee is at an all-time high, and Stockton Graham & Co. is making it easier for operators to offer specialty-grade, craft roasted coffee to their customers,” said Jeff Vojta, CEO of Stockton Graham & Co. “Batch 0995 gives operators the opportunity to offer coffee shop quality coffee without the hassle of weighing and grinding whole beans. The result is flawless and delicious coffee for every customer every time.”

Batch 0995 launches with nine natural and flavored coffees

Batch 0995 launches with five natural coffee options including the ever-popular Colombia Supremo. Customers can also choose portion packs from top-selling flavors like French Vanilla, Hazelnut and Jamaican Me Crazy®. Seasonal and limited time only coffees will also be available.

“We’ve translated our two decades of expertise in sourcing, roasting and blending superior tasting specialty coffees into a convenient, pre-measured format,” said Stockton Graham & Co. roast master Brandon Riggs. “Batch 0995 is small batch roasted to bring out the nuanced flavors, aroma and body that each bean was born with.”

Batch 995 portion packs are available in these varieties:

NATURAL COFFEES FLAVORED COFFEES
Breakfast Blend Portion Pack Coffee from Stockton Graham Cinnamon Hazelnut Portion Pack Coffee from Stockton Graham
Colombia Supremo Portion Pack Coffee from Stockton Graham French Vanilla Portion Pack Coffee from Stockton Graham
House Blend Portion Pack Coffee from Stockton Graham Hazelnut Portion Pack Coffee from Stockton Graham
French Roast Portion Pack Coffee from Stockton Graham Flavored Coffee Portion Pack Coffee from Stockton Graham
Colombia Decaf Portion Pack Coffee from Stockton Graham

Download the brochure with our complete lineup: (Printable PDF of Batch 0995 Flyer)

Batch 0995 is part of a full-spectrum branded coffee program

As part of Batch 0995, Stockton Graham & Co. is offering foodservice operators a branded carafe and airpot program featuring an authentic Kraft paper design embellished with an artful watercolor painting of coffee cherries. The program also includes a branded wire rack for airpots, which easily integrates into most back-of-the-house or front-of-the-house operations.

To learn more about offering Batch 995 coffees to your customers, contact Thom Swain, Brady Butler or Debra Dolan at 800 835 5943.

 

 

 

Dear Joe,

What packing options do you have for retail coffee?

Thank you,

Robert

Hello Robert,

By now, dear readers, I’m sure you have read more than your fair share of articles imploring you to really push retail coffee sales. I promise I won’t beat you over the head with that message again. If you aren’t doing it, you should be, and if you are, you could do more.

We received a few questions this week from customers wanting to know the packaging options for the various retail coffee items we offer.

The most popular is the 12 oz. black bag. We offer these whole bean or ground, and they come in 12 count cases. We also add our retail coffee labels to the bags, or you can choose to use your own. Whatever works best for you; please be sure to specify at the time of order.  These retail bags appeal to your customers as instant up sells right in front of the cash register. Look to donate a portion of the proceeds to a local charity for every bag sold this season to really drive sales and help the community.

We also offer 2.0 and 3.5 oz. fractional packs of coffee in foil or a small bags with gussets. These are available ground only and make perfect additions to small gift baskets and reselling coffee to local offices and churches. They are designed to brew small batches of coffee, and the 2.0 oz. pack is ideal for a no-fuss brew at home.

It is important to keep in mind that all retail coffee orders require a 2-3 day lead time. This is especially true with the  fractional packs as the fresh ground coffee must be allowed to expel the gases that are emitted after grinding before we can seal and ship the case.

Call 800.835.5943 to get your retail coffee orders in today! Don’t let your customers drink a competitor’s coffee at home over the holidays!

Yours in coffee,

Josephius A. Graham
Stockton Graham & Co.