Using Food to Increase your Average Ticket Sales

coffee-shop-food-itemsOne of the easiest ways to increase your average ticket sales is to offer grab and go food items in your coffeeshop. When a customer is in a spending mode, they are open to paying a little bit more to get more. Having something as simple as a rack of granola bars by the register can actively increase ticket sales.

Sometimes we are afraid to ask our customers if they would like something else: a muffin, a granola bar or a cup of oatmeal. In reality, many customers see you and your staff as specialist who could suggest the perfect pairing for their latte. Spend an extra 2 seconds to make sure your customers are completely satisfied, the result could be surprising.

Offering food combos is a great way to add to your ticket sales. For example: suggesting that a customer could get their drip coffee for a dollar with the purchase of an oatmeal. Any type of promotion would work, just make sure it is clearly marketed.

It is important to keep on top of current trends, and know what your customers like. Stockton Graham & Co. offers KIND granola bars and oatmeal for purchase, but you could team up with a local bakery and offer muffins or scones. In a coffee shop where making specialty beverages is King, it is often best to offer food that doesn’t require “construction time” from your employees. This way they can focus on crafting beverages and moving on.

By having your food items properly displayed, using promos and making suggestions to your customers you could add to your ticket average. Adding just 25 cents to a ticket would increase your sales $25 per day for every 100 customers you have, or nearly $20,000 per year for the average café! So grab some granola bars, oatmeal or other fast to eat items, and start pairing them with your delicious coffee for happier customers and more profit.

LIMITED TIME OFFER ON KIND BARS

STG499-Kind-guy-1LIMITED TIME OFFER ON KIND BARS: With 3 case purchase of KIND bars, get a FREE KIND rack. $25 value (Expires February 20, 2015)

KIND Bars are made with tasty ingredients you can see & pronounce, like nuts, fruits, honey and spices. This grab & go food product is perfect for our busy cafe customers looking to offer and healthy option they can trust.

There’s healthy. There’s tasty. Then there’s healthy and tasty. KIND believes you deserve both—they call it their BRAND philosophy. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to high standards in the KIND kitchen.

All KIND Healthy Snacks are made from all-natural whole nuts, fruits and whole grains. No secret ingredients and absolutely nothing artificial here. Just a delicious way of getting your body essential nutrients like fiber, protein and antioxidants (to name a few).

Need another reason to choose KIND?

  • A recent study conducted by the Yale-Griffin Prevention Research Center found that two KIND bars a day can curb appetite and even help prevent weight gain.
  • Made with All Natural Ingredients
  • Gluten Free
  • Non GMO
  • Kosher OU

Call 800 835 5943 to Order Today!

blueberry_vanilla_cashew_KIND Fruit & Nut bars are all natural whole nut and fruit bars made from ingredients you can see & pronounce.
peanut_butter_dark_chocolateKIND Plus bars are all natural whole nut and fruit bars plus a nutritional boost
dark_chocolate_nuts_sea_saltKIND Nuts & Spices bars are made with whole nuts flavored with delicious spices and have only 5g of sugar (or less)

Increase Sales Through Retail Coffee and Seasonal Drink Trends

Is your New Year’s Resolution to increase sales and profitability in 2015? We’re here to help.

Offer Retail Coffee

money-bean-guy2As we have said before, a majority of the coffee business remains in the home, where most people are brewing up their first coffee of the day. Providing customers with high-quality specialty coffee that they can take home with them for their first cup of the day will not only increase the profitability of your store, but it will increase customer loyalty as well. A bag of coffee bought from your store will remind customers of the type of product you provide and will keep them coming back to their favorite local spot again and again. Coffee is a popular gift item and an appealing retail bag will increase recognition of your store.

Stockton Graham & Co. has all of the materials necessary to help you bring a thriving retail coffee program to your store. All of our coffees can come prepackaged in six count, 12 oz. or 16 oz. retail bags, so you don’t have to do a thing! We can even help you create your own private label to promote your store on your custom bags. Another option is to set up bins that put your freshly roasted beans on display. This affordable option allows your staff to have a personal moment with customers as they fill the bag and hand it off.

Stay On Trend

Another great way to meet your sales goals for 2015 is with seasonal options that cater to consumer trends. Stockton Graham & Co. monitors the specialty beverage industry to inform our customers of what seasonal products to offer, and we can help you set up a limited time offer program to keep your menu fresh and exciting.

For example, as we all ring in the New Year with health centered resolutions, having sugar-free syrups, smoothies and snack options like KIND Bars and oatmeal are a great way to stay on trend and give sales a little boost. Sugar-free alternatives to the popular flavors like vanilla, caramel and hazelnut give those health conscious customers an indulgent treat without the calories or guilt. Smoothies like, Dr. Smoothie purees, are packed full of nutrients to power through the day and stick to health goals. KIND Bars and oatmeal are great options for a coffee shop to bring in because they are shelf-stable, healthy and a customer favorite.

For more information about seasonal trends or to talk to our team about retail coffee, give us a call at 800 835 5943.

Wishing You A HEALTHY New Year

SGC-specialty-beverage One of the top New Year’s resolutions, year after year, is to lose weight and be more healthy. Give your customers’ health kick a boost by providing them healthy options from Dr. Smoothie! This line of purees is the perfect solution to the yearly health craze, and each whole fruit or veggie smoothie includes a full FIVE servings of fruit in a 20 oz. beverage. Free of gluten, dairy, preservatives and artificial flavors, Dr. Smoothie purees are sure to satisfy most diets your customers are trying to stick to through the New Year.

Order the Dr. Smoothie products mentioned in the recipes below by calling 800 835 5943. 

cherry_gone_wildCherries Gone Wild
2 oz. water
3 oz. Dr. Smoothie Wild Cherry Cranberry Concentrate
3 oz. Dr. Smoothie Acai Plus Concentrate
16 oz. Cup of ice
Add the ingredients in the order listed above and blend.

 

caramel_appleCaramel Apple
2 oz. water
3 oz. Dr. Smoothie Northwest Red Apple Orchard Concentrate
2 oz. – 3 oz. caramel sauce
15 oz. cup of ice
Add the ingredients in the order listed above and blend.

 

peach_pumpkin_pie

Peach Pumpkin Pie
2 oz. water
4 oz. Dr. Smoothie Peach Pear Apricot Concentrate
1 oz. pumpkin pie filling
2 tbsp. Café Essentials Chai Original
2 tsp. Café Essentials Vanilla Cream
16 oz. cup of 3/4” ice
Add the ingredients in the order listed above and blend.

KIND Bars!

Stockton Graham & Co. is excited to announce our latest food product offering – KIND BarsKIND Bars are made with tasty ingredients you can see & pronounce, like nuts, fruits, honey and spices. This grab & go food product is perfect for our busy cafe customers looking to offer and healthy option they can trust.

There’s healthy. There’s tasty. Then there’s healthy and tasty. KIND believes you deserve both—they call it their brAND philosophy. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to high standards in the KIND kitchen.

All KIND Healthy Snacks are made from all-natural whole nuts, fruits and whole grains. No secret ingredients and absolutely nothing artificial here. Just a delicious way of getting your body essential nutrients like fiber, protein and antioxidants (to name a few).

Need another reason to choose KIND?

  • A recent study conducted by the Yale-Griffin Prevention Research Center found that two KIND bars a day can curb appetite and even help prevent weight gain.
  • Made with All Natural Ingredients
  • Gluten Free
  • Non GMO
  • Kosher OU

Call 800 835 5943 to request your samples today!

 blueberry_vanilla_cashew_KIND Fruit & Nut bars are our all natural whole nut and fruit bars made from ingredients you can see & pronounce.
   peanut_butter_dark_chocolateKIND Plus bars are our all natural whole nut and fruit bars plus a nutritional boost
 dark_chocolate_nuts_sea_saltKIND Nuts & Spices bars are made with whole nuts flavored with delicious spices and have only 5g of sugar (or less)