Fall flavors like pumpkin, chocolate and caramel have long-been associated with autumn, and now taste makers are branching out to take these favorites in new directions. In place of caramel, palates are moving toward a more smoky, rich buttery version of crème brûlée. And chocolate is getting sassy kick with a dash of salt.
While pumpkin has been on-trend for two years, consumers are looking for more adventurous offerings this fall. And trend-forward operators are stepping out of the pumpkin spice box to differentiate their menu and drive profits.
“Especially when it comes to a relatively low-cost, low-calorie sweet treat like coffee, customers are willing to indulge a bit in the sensory adventures of a new flavor,” said Stockton Graham & Co. marketing director Lane Mitchell. “Bringing your menu to the next level with fresh twists on well-loved classics will not only bring new customers in, but keep your loyal customers coming back for their next flavor adventure.”
Stockton Graham launches five new fall coffees
Aside from our pumpkin-flavored coffees, which have been flying out the door, many of our customers have been capitalizing on consumer demands for salty-sweet flavors of salted caramel. So two of our new fall coffee flavors feature a sassy salted version of sweet, buttery caramel.
Two other new fall flavors lean toward what global food experts The Food People call “Dirty French.” That’s classic French cuisine infused with a new, fun and fresh twist. It’s a decidedly American take on French flavors.
And finally, cinnamon graham crackers come to mind when tasting our fifth new flavor of the season: CinnaGraham. This coffee leverages 2016’s hot trend toward sweet-savory flavors by infusing honey with cinnamon and ginger.
Here’s a summary of the new fall coffee flavors, all of which are created in our Raleigh, NC coffee roasting facility:
Classic caramel, with its lip-tingling sweetness and rich buttery body, is finished with a delicate twinge of sea salt. The salt amplifies the sweet cream and light brown sugar flavors without overpowering the rich natural flavors of our 100% Arabica coffee.
Salted Caramel Brownie
Our classic caramel flavored coffee is dipped in milk chocolate and finished with a dash of sea salt in a 100% Arabica coffee. This smooth, indulgent combination warms the palate and tantalizes the tongue with a subtle contrast of sweet and savory.
A sweeter version of our Crème Brûlée, this coffee combines the elegant flavors of sweetened cream, caramelized light brown sugar and natural vanilla with our 100% Arabica coffee. Think of a five-star Crème Brûlée topped with a glistening ganache.
In France, the sweet meringue-based cookies made with egg white, sugar and ground almonds are called macarons. Here, we call our 100% Arabica French Almond coffee a perfect sip of fresh almond paradise.
The flavor of fresh honeycomb sprinkled with Ceylon cinnamon elevates this 100% Arabica coffee to savory new heights. Not as cinnamon-forward as some of our other related flavors, this coffee tastes like an adult version of those cute honey graham snack bears.
Consumers crave upscale comfort
As usual, this fall’s food and beverage flavor trends correspond with the ongoing nostalgia trend; but they are taken to a new level with refined, sophisticated twist. Any of our new flavored coffees are a great way to provide your customers with a unique beverage experience while still offering the security of familiar and traditional foods and beverages.
Familiar often means flavors that remind consumers of home. “Consumers are looking more and more for tastes and products that are of domestic origin and often ‘retro-comforting,’” says Anton Angelich, group vice president, marketing for Virginia Dare, an international flavoring manufacturer.
Angelich notes that fall’s newest flavors connote “comfort, Americana, Thanksgiving, Halloween, and the heart-warming of the autumn season.”
With that in mind, if you are looking for pumpkin spice beverage ideas, we have several in our Pumpkin Palooza article. For fall LTOs ideas that feature the flavors of honey, caramel, cream and vanilla, visit our toasted graham article here. Both pumpkin and toasted graham recipes can be found on our recipe page.
Ordering is easy. Call our Customer Care Associates at 800 835 5943 or email firstname.lastname@example.org.
*Please note, wholesale coffee orders will include our standard label. Creative labeling for retail sales can be discussed with a Customer Care Associate.