While you are reading this blog, time is almost up on planning for any Valentine’s Day events your shop will be holding, even though the Christmas and New Year holidays have just passed! To properly market for an event, you should start planning well before a month in advance. This way you will get out the news with enough time for your customers to know what promotions to expect and look forward to!
First, you should sit down and plan a marketing strategy including events, emails, social media, in-store promotions, etc. Be sure to have social media posts going out every week the month before your seasonal promotion kicks in to remind your followers of what is coming. The week of the promotion, make sure you are posting pictures of customers taking advantage of the sale/discount/flavors and remind others to do so, as well! For example: if you are offering “Emerald Lattes” (Irish cream syrup flavored lattes) for half off on St. Patrick’s Day, post a picture of a fresh drink first thing on Facebook that day, then post a picture of the first customer to enjoy one on Instagram, etc.
Keep in mind for upcoming holidays to check your stock well in advance, and call your Customer Care Associate to place special orders if you are ordering a large amount of a product we may not carry in bulk year round. Also, allow time to get the product in order to avoid any mishaps causing you to not have the products you need for your event. In the St. Patrick’s Day example, if you are promoting half off “Emerald Lattes”, make sure you have more than enough Irish cream syrup for that day.
Special holidays are also a great time to check your equipment and give it a tune up. Proper and routine maintenance of equipment costs far less in the long-run than waiting to deal with the inevitable catastrophes that come along. Seasonal events are a great reminder to make sure your machines are working at their highest level, and show them a bit of love.
Call Stockton Graham & Co. at 800 835 5943 to speak with a Customer Care Associate if you need any help planning your seasonal menu, POS materials to support your holiday promotions, ordering products or have any other questions about how we can help build your business!
Also, check out this blog on seasonal trends for more ideas: Increase Sales Through Retail Coffee and Seasonal Drink Trends