The spring season brings beauty to our surroundings, creating a sense of renewal, restoring color and life to plants and livening spirits. Show your appreciation for nature with some environmentally friendly promotions this Earth Day: Monday April 22nd!
If you don’t already offer discounts for people who bring in their own mugs or other reusable beverage containers, Earth Day is a great day to consider doing this promotion. Not only does this decrease paper waste but it also saves you money on the cost of cups! Have a sale on your personalized tumblers or ceramic mugs to promote decreasing your waste output. This also gets your brand more exposure as your customers continue through their day.
Offer discounts on coffees, signature beverages or smoothies for cyclists who visit your cafe during April. This could range from your road-riders to your daily commuters who choose to be environmentally conscious, and reduce their carbon footprint! Make sure you let your customers know about these promotions with flyers and a social media campaign.
Collaborate with your roaster to promote an organic, fair trade, rainforest alliance or other specialty coffee in your cafe. Not only does this benefit the environment and coffee farms, but it would also give you an opportunity to educate customers on the significance of these coffee options. Here at Stockton Graham & Co. we offer a few sustainable coffees that your customers would love!
Contact your local ecofriendly groups and see if you can sponsor one of their Earth Day events with your coffee! This is a great way to show your community, not just your customers, that you are helping out. Many groups do park and river cleanups, planting trees events and educational festivals to promote environmentally friendly thinking. Your coffee would be a welcomed contribution, and could open the doors to new customers for your shop!
Coffee is a plant that needs a healthy environment to grow strong and produce the delicious beans we brew into our cup. Here at Stockton Graham & Co. we encourage you to make this delicious beverage available for years to come by helping to take care of our world. Promoting your environmentally friendly ways within your community can bring in new ecofriendly customers into your shop and give you a sense of joy for doing good. It’s not easy being green, but taking care of our environment will offer so much more in the long run. If you are looking for more ideas to celebrate with this April 22nd give us a call at 800.835.5943 and our Customer Care Associates can discuss more options with you!
Check out other things you can do in your shop to be more “green”, in this blog.