EarthDay Primer: Easy Ways to Waste Less, Make More

Susatainable Coffees from Stockton GrahamLet’s face it, running a coffee business produces a lot of waste. Each one of those paper ”to-go” cups eventually ends up in a landfill somewhere. When you add the cardboard boxes, milk jugs, syrup bottles, aseptic cartons and coffee grounds, the average coffee shop could generate millions of pounds of trash each year.

As we prepare for International Earth Day on April 22, the team at Stockton Graham & Co. is thinking about ways to help coffee shops reduce waste and increase their overall profits.

We talked to Thom Swain, our Southeast Director of Business Development, about tactics he used to reduce waste as director of franchise development at a popular New Orleans coffee shop brand. His top suggestions involve saving on what’s likely to be two of your largest monthly product expenses: Coffee and Milk.

Coffee: The average coffee shop wastes as much as two pounds of coffee per week. Spillage from the espresso grinder alone can cost nearly $1000/year. Coaching staff to be more aware and avoid the spillage, or investing in an on-demand grinder would reduce this waste greatly.

Milk: Wasting as much as 1oz. of milk per drink can result in 1-2 gallons of milk wasted per day. This can easily top 700 gallons per year and cost $2000-$3000. Training staff to properly measure prior to preparation would curtail much of this waste.

“Since coffee and milk are agricultural products, waste affects availability and consequently consumer prices,” Thom Swain advised.

And since there are essentially two ways to make money in coffee — sell more and spend less — helping the environment by reducing waste can have a delightfully positive impact on your bottom line.

“If every American coffee shop were to reduce waste in these two ways, we could stop dumping 17 million gallons of milk down the drain and throwing 2.5 million pounds of coffee into our landfills,” Thom said.

For more ideas on how to reduce costs in your store, call Thom Swain or any of our Customer Care Associates at 800.835.5943.

How a Nicaraguan coffee farm is “Growing Green”

The Selva Negra in Nicaragua does things differently.

Selva Negra Coffee FarmNestled high in a mountainous region blanketed in rainforests, Selva Negra is well over 100 years old. Northeast of Volcan Momotombo, the farm is part of a larger resort that is entirely self-sustaining.

The resort provides ecolodging and includes: animal reserves, restaurants, eco-tourism and a newer wind farming initiative. The local Nicaraguans who work on the farm are providedwith housing, healthcare, schools for their children and scholarship opportunities. Selva Negra has earned international recognition for their sustainable efforts.

Selva Negra Coffee FarmThe estate is committed to economic, social and environmental sustainability through biodiversity conservation, reducing their carbon footprint and using alternative energy. In addition to these efforts, the estate recycles and reuses whenever possible and teaches other farms in the area how to be more sustainable.

 

Eddy and Mausi Kühl operate the estate with the spirit of Nicaragua in mind. Born and raised in the mountains of Matagalpa, Eddy is a leading historian of the region and country. He has authored the definitive history of coffee in Nicaragua and is passionate about preserving native culture. Mausi has devoted her life to producing one of the best-tasting coffees in the world through innovative and sustainable practices. She is continually improving the estate’s environmental practices by learning and exchanging new ways to save natural resources.


Selva Negra Coffee FarmWhile many coffee farms in Nicaragua utilize clear cutting techniques, Selva Negra farmers follow strict standards of shade growing; leaving the rainforest and Natural habitats intact. The award-winning farm produces delicious Rainforest Alliance Certified coffee, which is available through Stockton Graham & Co.

The coffee is wet processed, highlighting a caramel and honey flavor which is balanced by moderate acidity and a full, creamy body. Find out more about this farm here.

To order this flavorful, sustainably produced coffee, give us a call at 800.835.5943.

 

 

 

 

 

Earth Day Promotions for Your Cafe

EarthdayThe spring season brings beauty to our surroundings, creating a sense of renewal, restoring color and life to plants and livening spirits. Show your appreciation for nature with some environmentally friendly promotions this Earth Day: Monday April 22nd!

If you don’t already offer discounts for people who bring in their own mugs or other reusable beverage containers, Earth Day is a great day to consider doing this promotion. Not only does this decrease paper waste but it also saves you money on the cost of cups! Have a sale on your personalized tumblers or ceramic mugs to promote decreasing your waste output. This also gets your brand more exposure as your customers continue through their day.

Offer discounts on coffees, signature beverages or smoothies for cyclists who visit your cafe during April. This could range from your road-riders to your daily commuters who choose to be environmentally conscious, and reduce their carbon footprint! Make sure you let your customers know about these promotions with flyers and a social media campaign.

Collaborate with your roaster to promote an organic, fair trade, rainforest alliance or other specialty coffee in your cafe. Not only does this benefit the environment and coffee farms, but it would also give you an opportunity to educate customers on the significance of these coffee options. Here at Stockton Graham & Co. we offer a few sustainable coffees that your customers would love!

Contact your local ecofriendly groups and see if you can sponsor one of their Earth Day events with your coffee! This is a great way to show your community, not just your customers, that you are helping out. Many groups do park and river cleanups, planting trees events and educational festivals to promote environmentally friendly thinking. Your coffee would be a welcomed contribution, and could open the doors to new customers for your shop!

Coffee is a plant that needs a healthy environment to grow strong and produce the delicious beans we brew into our cup. Here at Stockton Graham & Co. we encourage you to make this delicious beverage available for years to come by helping to take care of our world. Promoting your environmentally friendly ways within your community can bring in new ecofriendly customers into your shop and give you a sense of joy for doing good. It’s not easy being green, but taking care of our environment will offer so much more in the long run. If you are looking for more ideas to celebrate with this April 22nd give us a call at 800.835.5943 and our Customer Care Associates can discuss more options with you!

Check out other things you can do in your shop to be more “green”, in this blog.