New Torani Chai Concentrate

Torani Chai Stockton GrahamSimple, real ingredients and flavor craftsmanship are Torani traditions, and their newest beverage innovation highlights both with a taste that’s simply amazing. Torani Chai Concentrate is perfectly balanced for a smoother, richer and tastier chai experience.

To help you explore this chai alternative, Torani and Stockton Graham & Co. are offering complimentary one-week chai tastings at your business. We will provide a case of Torani Chai Concentrate, Torani sample cups, recipes and point-of-sale for your store. If you pick up products locally, you can also ask your Customer Care Associate to sample the chai at our facilities.

In the language of Hindi, chai is a word that simply means “tea.” (So when you put chai on your menu, there’s no need to follow the word Chai with the word Tea.) Today, however, chai has come to represent what traditional Indian cultures would call Chai Masala: a milky sweet, rich tea that is infused with seven aromatic spices. These spices are cinnamon, ginger, cardamom, nutmeg, allspice, cloves and black pepper.

As more chains are putting chai on their menus and retail shelf offerings keep expanding, chai flavors have become more abundant. You’ll see everything from vanilla and caramel chai to all types of spicy chai. Most spicy chai teas, for instance, also include cayenne or small amounts of Tezpur chili pepper from India, which has been recognized as the hottest pepper in the world—even hotter than Mexico’s Red Savina Habanero.

Torani Chai Concentrate: A perfectly balanced chai

Before launching its new Torani Chai Concentrate, Torani did extensive research into the flavor preferences of Americans. Their goal was to create a perfectly balanced chai where milk, spice, sweetness and tea each complemented each other and no component outweigh the other.

Torani Chai ConcentrateTorani Chai Concentrate is available in two flavors:

  • Traditional: A mellow, well-rounded blend of ground spices paired with honey, cane sugar and organic black tea.
  • Spicy: A lively chai with a bit more kick that highlights the ginger and cinnamon components of the seven traditional chai spices.

 

Whether traditional or spicy, Torani Chai Concentrate is a well-rounded and balanced combination that exudes spice notes that creates a bold experience without overpowering the rich flavor of the tea. The tea is kept fresh in a shelf-stable 32oz Tetra-Pak® and shipped six packs per carton.

What’s more, Torani Chai Concentrate is made with only simple, real ingredients like organic black tea, traditional ground spices, wildflower honey and a touch of pure cane sugar. The ingredient deck is clean and emphases the tea, which is important to consumers who follow health and wellness trends.

Torani Chai ConcentrateThere are three ways to serve Torani Chai Concentrate:

  • Hot: Mix equal parts chai concentrate with any kind of milk. Heat using a steam wand.
  • Iced: Mix equal parts chai with any kind of milk. Pour over iced.
  • Blended: Combine 6oz chai concentrate with 14oz ice and 2oz of any kind of milk. Blend until smooth.

Whatever way you chose to serve it, millennials and boomers alike will welcome the addition of chai to your menu.

For more information on Torani Chai Concentrate, please call a Customer Care Associate at 800 835 5943.

 

 

Fourth of July Promotions to Celebrate With in Your Coffeehouse!

CUP-flag There is no bigger celebration in summer than the annual celebration of America’s independence, July 4th. Fireworks, sparklers, teas, red, white and blue can be found in abundance, during the festivities.  Be sure to celebrate this holiday with your customers by offering some patriotic promotions! Here at Stockton Graham & Co. we have come up with a few ideas to promote your independently owned shop during this Independence Day Holiday!

The 4th of July is not just about remembering the nation’s freedom, but as well as our own. As many of our customers are independent, local businesses, we suggest you use this holiday to shine a little light onto yourself. Remind your customers that by supporting independent shops, they are supporting small business, and the local economy. Have an “Independent Independence Day” celebration, where you not only recognize our country, but one of the things that make it great, local business. Your specialty shop’s independence and freedom is something that makes your business standout, just like America!

Create a specialty beverage just for the week of July 4th. What about an Iced Americano? Traditional Americanos are 1/3 espresso and 2/3 of hot water, so it’s an easy drink to turn iced. Just chill the espresso and use cool water instead of hot! Frozen Lemonade is a great 4th of July beverage, especially if it’s flavored with strawberries or blueberries to make it “red, yellow and blue”.

You can even go so far to have a 4th of July whipped cream to top all your specialty coffee beverages with. Just mix red and blue food color stripes into your whipped cream, or consider flavoring it with berries. All you need is 3oz of strawberry or blueberry syrup, ½ a pint of heavy whipping cream and your whipped cream canister.

Since it’s the 4th you can create special reward cards to hand out, that day alone. 3 drink purchases in the next 2 weeks will get the card holder a free 4th! You can specify which drinks you would like included in this promotion or let them choose from your entire menu, it’s a celebration and great way to award customers!

Flavored lemonade and teas are big hits during the blistering months of summer. Set up a lemonade or tea bar the week of the 4th and let customers create their own flavored drinks. Who knows, maybe someone will create your next menu item! This will also give many customers an introduction into flavored iced drinks, and let them know they can purchase them from your shop.

Consider doing a 2 for $4 promotion on the 4th! You can choose any deal. We suggest 2 medium Americanos for $4, or 2 small smoothies for $4. “$4 Beverages on the 4th” is a fun promotion to get people to share your drinks with their friends or family members, and introduce your shop to more customers! If you sell cookies or other baked items, this is another great time to use this promotion, a baked good with a drip coffee for $4 dollars on the 4th.

If your town has a 4th of July parade, sponsor a float with your baristas riding on it! Make sure your shop’s name is prominent, so you can get the advertising. This is something fun for your employees and the community. Let the crowd know about your great beverages with coupons to hand out, promotional cups, candy and more. Get creative!

Stockton Graham & Co. has several promotions going on this summer to help you with your Independence Day celebrations. Our blender program offers free products when you purchase a Vitamix or Blendtec blender from Stockton Graham & Co. We have $5 off  a case of new brands Mocafe and Cappuccine until the end of June. Explore your blended lemonade options with our Jet Arctic Lemonade Promotion. There are also, new cups and lids to make your shop stand apart and show it’s independence.

July 4th is about independence, freedom and community. Take advantage of these great promotional ideas to get your customers involved more with your shop. Here at Stockton Graham & Co. we are happy to offer more suggestions and ideas specified to you, just call your Customer Care Associate at 800.835.5943 today to learn more!

Spring Recipes For Your Cafe’s Menu!

smoothiesSpring is rapidly approaching, so it’s time to liven up that menu with some cool and refreshing beverages to prepare for warmer weather!

Lemonade is a perfect seasonal drink and a profitable seller to add to your menu for spring! You can liven it up by adding a shot of flavored syrup, and also charge a little more while doing so. Add flavors like raspberry, strawberry, blackberry or blueberry to create a specialty lemonade with higher profit margins. Add a fruit garnish to really showcase the drink and draw more attention from customers. For a 16oz modified lemonade add 4 pumps of the flavored syrup of your choice and mix with lemonade and ice!

Frozen lemonade is another top pick to add to your menu! As mentioned above, you can add a shot of flavor to create an even tastier specialty beverage. Stockton Graham & Co. is currently promoting a flavored frozen lemonade combo from Jet until March 31,2013. If you buy one case of Jet Arctic Lemonade smoothie mix at $76.80 you will receive 1 bottle each of DaVinci Gourmet Fruit Innovation Raspberry, Strawberry and Blackberry Blood Orange and a 3 tier syrup rack with 3 syrup pumps for no charge! For a 16oz frozen lemonade using these products use 7oz of the Jet Arctic Lemonade, 4 pumps of syrup and blend with a 16oz cup of ice!

Another simple beverage to add to your spring menu is iced tea and flavored iced tea. Tea is always good to offer, especially in warmer weather. Add shots of syrup to be able to charge more and create a drink that is not offered at competing locations! Raspberry and Peach iced tea are a great way to refresh your customers in the upcoming warmer weather! Feel free to experiment with any fruit flavor to build a tea special to your cafe!

With higher temperatures also comes a higher demand for Frappes, so be sure to have a few variations available! These are some Frappe recipes that we recommend to start your spring menu:
16oz Irish Cream Mocha – 1 pump chocolate sauce, 3 pumps Irish cream syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend
16oz Brown Sugar Cinnamon – 4 pumps brown sugar cinnamon syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend.
16oz Caramel – 2 pumps caramel sauce, 2 shots of espresso, 4oz base, 16oz cup of ice and blend.
16oz White Chocolate – 2 pumps of white chocolate sauce, 2 shots of espresso, 4oz base, 16oz cup of and blend.
16oz Chocolate Covered Cherry – 1 pump chocolate sauce, 3 pumps cherry syrup, 2 shots of espresso, 4oz base, 16oz cup of ice and blend!

Last but not least, don’t forget to have fruit smoothies available! Fruit smoothies offer a nice non-caffeinated and healthy option to your customers. Stockton Graham & Co. carries smoothie mixes from several different vendors so make sure to check out the product catalog on the web or call a Customer Care Associate at 800.835.5943 to find out which product is best for your shop! Don’t be afraid to get adventurous, mix and match flavors or allow customers to request their very own fruit smoothie concoction! We have some rebates on certain smoothies brands that can be found here.

If you are looking for other great drink ideas be sure to give us a call at 800.835.5943 and our Customer Care Associates will be glad to collaborate with you on recipe ideas! Spring is a great time to bring back your frozen beverage menu, and boost your summer sales. Make sure you are offering everything you can, to keep your customers cool in the warm months.