Roses are Red, Violets are Blue…

The coffee is hot, and here’s a little something for you!

Valentine’s Day is coming up, and as the second largest retail holiday of the year, we have chosen three great products to celebrate the season.  So, whether you need to heat yourself up or cool your heels, any and all of these options are sure to be popular with your customers.

Chocolate covered cherries are a classic candy recipe usually reserved for special occasions; to be given to your special someone.  While the candy version is a tad messy, you can enjoy our Chocolate Cherry Kiss flavored coffee without the sticky mess!  Starting with our 100% Arabica beans, we then blend flavors of sweet, juicy cherries and creamy candy then surround it with sweet milk chocolate.  Chocolate and coffee go together naturally so well, and the added sweetness and fruit from the cherries makes for a delectable treat.  We suggest featuring this coffee as a daily brew and for take-home.  Remind your customers that their sweetie is probably expecting a thoughtful surprise, and what better way to wake up than with a coffee that reminds them that someone special was thinking of them. You can pack a few bags with your own label and have them ready for impulse purchases, or rely on us to pre-pack them for you.

Invite your customers to treat themselves this Valentine’s Day to a Red Velvet Frappe from Cappuccine.  It’s rich cocoa and cake batter flavor sets it apart from the norm, but the luscious red color really makes it shine.  Top each with whipped cream and red sprinkles for extra appeal.  Whether bought for themselves or someone else, your customers will love the great taste and festive colors.  If you’re in an area with exceptionally cold weather, you may want to offer this as a hot drink as well.

redespressoThis is the time of year that we see higher sales in teas as well, though not all cafés take great advantage of the opportunity.  Since only a little more than half of all adults drink coffee, having great, high quality alternatives is a must.  Rather than offering a hodge podge of low-end teas like those found in diners, consider a line of nice, full leaf teas, packed in silken sachets.  These teas offer a cleaner, clearer more satisfying liquor, and your customers are willing to pay more for them.  Contact us today to learn more about the options we have, including red espresso – a rooibos espresso product from South Africa.

Torani Peppermint BarkHolidays and other events are a great for a Limited Time Offer or LTO.  These promotions build anticipation and spur action from your customers to act now, or risk having to wait until next year.  A great LTO for this Valentine’s day are White Peppermint Mochas.  Peppermint remains popular well into the Valentine season, and this would be a great chance to clear out your inventory before warmer weather comes.  We have a very limited supply of the NEW Torani Peppermint Bark, which is perfectly formulated for just enough peppermint flavor to complement the rich, white chocolate.  Once these few cases are gone, we will all have to wait until next Fall to get more. Click here for some great Torani Peppermint Bark Sauce recipes!

rosesAs with any promotion you offer, make use of any free POS materials available so that your customers get the visual impact of these great drinks.  Be sure your staff are aware of the new items and how to properly prepare them.  They should suggestively sell featured items; it costs nothing to do so, and the rewards are pure profit.  Help your staff sell more by providing them sensual keywords, like “luscious, divine, silky, sweet etc.”

Contact our Customer Care Department by calling 800.835.5943 for access to samples, POS Materials and more fun ideas.