Tea Lattes Can Help Drive Non-Coffee Drinkers Into Your Shop

Everyone is vying for the coffee addict’s dollar, but what about the tea drinkers? Just over half our population drinks coffee daily, while the rest are left with a paltry and mediocre selection of processed or sugary options. A great way to drive more traffic among non-coffee drinkers is improving your tea options.

The tea latte category has been quietly growing for quite a while, with chai lattes as the leader. But, tea lattes can be made with all types of tea: black or green, and even exotic options like rooibos and matcha. The basic concept of a tea latte is very simple… Instead of espresso, use a concentrated tea mixed with milk. Tea lattes can be made hot, iced or frozen.  All forms offer the same health benefits as traditionally brewed tea and are great alternatives to coffee.

TeaLatteMasala Chai is the most popular tea latte.  It is made with black tea that is brewed with traditional Indian Spices, sweetened with honey, and mixed with milk.  The popularity has led to several different applications.  Chai can be found in a powder form, as a liquid concentrate, or a shop can make it from scratch, which allows the shop to cater the sweetness and spice level to their customer base.

946-1111_matcha-posMatcha and Matcha lattes may very well be the next big trend in tea.  Matcha is a powder made from the leaves of shade-grown tea bushes.  These leaves grow slower and are much higher in chlorophyll, accounting for the bright green color.  The antioxidants are equivalent to drinking many glasses of regular green tea, and dozens of times higher than blueberries and other so-called superfoods.  A matcha latte is best enjoyed sweetened with simple sugar, vanilla or complementing fruit flavors to balance its intense and distinct flavor.

redespressoRooibos is a red “tea” made from the leaves of the red bush of South Africa.  One popular adaptation of rooibos tea is red espresso®, which can be extracted similarly to a typical shot of espresso. A shot of red espresso® offers more antioxidants than a regular cup of tea, is naturally caffeine free and helps soothe digestion.  Rooibos tea has a pretty neutral flavor and can be used to create endless combinations.  Red lattes are a hit with tea lovers, especially when enhanced with different syrup options.

Contact a Stockton Graham & Co. Customer Service Associate today at 800.835.5943 to learn more about offering tea lattes in your shop!