Christmas Holiday Promotions For Your Coffee Shop!

christmas coffeeWith the Christmas season rapidly approaching it is time to begin preparing your café for holiday festivities! The colder weather, family gatherings and shopping outings should all contribute to increasing business at your shop, yet there are still many things you can do to help increase foot traffic through your doors!

As this is a time of giving, many people will be in the market for gifts they can give to friends and family both locally and across the country. Be sure to create gift baskets that contain your coffee and other small merchandise from your shop. Other items can include mugs, tumblers, shirts, sweaters, gift cards or any other goods you may carry! Keep in mind that some people may be looking for smaller gift packages than others, so a couple of different sized gift baskets ranging in price could be a good idea. What’s a better gift than your delicious coffee beans?

Put on an event such as, “The 12 Beverages of Christmas” in December where you promote a different seasonal specialty beverage every day: gingerbread mocha, peppermint latte, chai-der, eggnog and more! You could also, promote seasonal specialty beverages by picking a day to offer a free seasonal flavor shot with every latte purchase. Be sure to promote the events in your store weeks in advance, as well as using social media networks like Facebook, Twitter or Instagram. This increases specialty drink sales by introducing them to customers at promotional prices early on. Guests will continue to frequent your shop for seasonal treats they can’t get enough of!

Bring in seasonal flavored coffees (such as gingerbread spice, sugar cookie, peppermint mocha, etc.) and offer tastings on specific days. This will open the doors for customers to try flavors they may not have otherwise tasted, which could in turn lead to bulk coffee sales. Retail 12 oz. and 16 oz. flavored coffees make great gifts for the office or family gatherings! Be sure to have the bulk coffee on display in areas where customers can easily see it, accompanied by descriptions to better help them understand the flavor profile!

Get in touch with your local bakery about what kind of specialty items they plan to offer over the holiday season. Baked goods can be a great way to increase sales, especially with Christmas sugar cookies, gingerbread men and other holiday sweets that people will undoubtedly be looking for! Set up a date for customers to pre-order so they have delicious treats for their holiday events!

Planning an event at your shop just to get people in to celebrate (and buy your coffee) is a fun promotion on its own. Set up Christmas movie nights, where you screen the Christmas films in your shop. Plan a tacky Christmas sweater party, offering prizes to the tackiest. Host a Christmas Carol Karaoke night for customers to share their “talents”. Anything you can do to spread the cheer and invite customers in your doors is a great idea! Encourage your staff to pick up the holiday cheer or even dress up in holiday attire! The holiday season should be fun, eventful and fruitful for your café! We at Stockton Graham & Co. wish you happy, and busy, holiday!

Apple Harvest Time!

Apple flavored inspired drinks are just the thing to get your seasonal menu started!  These recipes will surely get your customers ready for the transition and have them looking forward to more seasonal drinks!

Adding apple syrup to your black tea can provide your menu with a nice seasonal variation on a beverage that is popular year-round!  Simply add 2 pumps of apple to your 12oz hot or iced black tea and enjoy!  Another great option is to add 2 pumps of apple to a 12oz cup and add ½ black tea, ½ lemonade and ice for a truly phenomenal beverage experience!

Another easy seasonal beverage that is also kid-friendly is the apple Italian soda!  All this tasty beverage requires is 2 pumps and apple syrup combined with a 12 oz cup of soda water and ice!

For those cool fall evenings there are a few hot apple-infused drinks that will definitely keep you warm!  The caramel apple latte is a popular festive fall drink, with two shots of espresso, 1 pump of caramel syrup, 1 pump apple syrup, and steamed milk in a 12 oz cup!  For a great taste infusion try steaming with the milk with syrups already incorporated!

The apple pie steamer is also a warm sweet treat that even kids will love!  Just add 2 pumps of apple syrup and 1 pump of cinnamon syrup to steamed milk, garnish with whipped cream and cinnamon, and enjoy this perfectly crafted 12 oz fall beverage!

Last but not least, another fall favorite is always what we like to call, “chaider”:  the perfect combination of apple cider and chai tea!  Based on the type of chai and cider you serve this recipe could vary a bit, but the goal is to have half chai and half cider – adding 1 to 2 pumps of apple syrup for that extra flavor punch – and steaming!

Apple “Chai-der”

So it’s inevitable… summer will soon be long gone. While this may bring the end of some traditional summertime drinks, it opens a door for new recipes, and it’s also an excuse to just be creative! Earlier this week, I got ahold of some fresh apple cider, and I was eager to hit the demo room so see what I could come up with! While some concoctions turned out better than others, there were a few that I was very impressed with. Apple cider naturally has a zesty taste to it that can be used to your advantage while creating a new drink for you menu.

One of my favorite drinks is what we here at Stockton Graham & Co. like to call “chai-der”. The name says it all… just combine chai and some apple cider, and you have a surprisingly tasty beverage. The spices between the two mix well and really hit the spot on a cold fall morning. Chai-der can also be made with apple and caramel syrup instead of apple cider if cider is not one of your in-stock ingredients.

Ingredients:
– Liquid or Powdered Chai
– Apple Cider

Instructions:
Stir equal parts chai and cider together, place whipped cream and sprinkled cinnamon on top and serve.