Simple, real ingredients and flavor craftsmanship are Torani traditions, and their newest beverage innovation highlights both with a taste that’s simply amazing. Torani Chai Concentrate is perfectly balanced for a smoother, richer and tastier chai experience.
To help you explore this chai alternative, Torani and Stockton Graham & Co. are offering complimentary one-week chai tastings at your business. We will provide a case of Torani Chai Concentrate, Torani sample cups, recipes and point-of-sale for your store. If you pick up products locally, you can also ask your Customer Care Associate to sample the chai at our facilities.
In the language of Hindi, chai is a word that simply means “tea.” (So when you put chai on your menu, there’s no need to follow the word Chai with the word Tea.) Today, however, chai has come to represent what traditional Indian cultures would call Chai Masala: a milky sweet, rich tea that is infused with seven aromatic spices. These spices are cinnamon, ginger, cardamom, nutmeg, allspice, cloves and black pepper.
As more chains are putting chai on their menus and retail shelf offerings keep expanding, chai flavors have become more abundant. You’ll see everything from vanilla and caramel chai to all types of spicy chai. Most spicy chai teas, for instance, also include cayenne or small amounts of Tezpur chili pepper from India, which has been recognized as the hottest pepper in the world—even hotter than Mexico’s Red Savina Habanero.
Torani Chai Concentrate: A perfectly balanced chai
Before launching its new Torani Chai Concentrate, Torani did extensive research into the flavor preferences of Americans. Their goal was to create a perfectly balanced chai where milk, spice, sweetness and tea each complemented each other and no component outweigh the other.
Torani Chai Concentrate is available in two flavors:
- Traditional: A mellow, well-rounded blend of ground spices paired with honey, cane sugar and organic black tea.
- Spicy: A lively chai with a bit more kick that highlights the ginger and cinnamon components of the seven traditional chai spices.
Whether traditional or spicy, Torani Chai Concentrate is a well-rounded and balanced combination that exudes spice notes that creates a bold experience without overpowering the rich flavor of the tea. The tea is kept fresh in a shelf-stable 32oz Tetra-Pak® and shipped six packs per carton.
What’s more, Torani Chai Concentrate is made with only simple, real ingredients like organic black tea, traditional ground spices, wildflower honey and a touch of pure cane sugar. The ingredient deck is clean and emphases the tea, which is important to consumers who follow health and wellness trends.
There are three ways to serve Torani Chai Concentrate:
- Hot: Mix equal parts chai concentrate with any kind of milk. Heat using a steam wand.
- Iced: Mix equal parts chai with any kind of milk. Pour over iced.
- Blended: Combine 6oz chai concentrate with 14oz ice and 2oz of any kind of milk. Blend until smooth.
Whatever way you chose to serve it, millennials and boomers alike will welcome the addition of chai to your menu.
For more information on Torani Chai Concentrate, please call a Customer Care Associate at 800 835 5943.