The Power of a Brand Story

What’s your brand story? Storytelling is a timeless tradition our ancestors used to pass down truths, myths and traditions through the years. It is an impactful craft for strengthening your customer engagement. And it’s a vital extension of your brand and a great tool for creating and retaining brand advocates.

Tell Your Brand's StoryIf you are new to the scene, here are some guidelines on how to start developing your brand story. And for established companies, take a second look and be sure your story has all the necessities. Good stories can strengthen your brand, engage your customers, and inspire your partners.

Who: Every business has one mastermind behind the whole operation. Or maybe there’s a group of folks that conceived your enterprise. Whichever the case, be sure to say who had the idea. A photo of the founder in action will speak volumes as well.

Richard Rosendfeld of Two Leaves and a Bud Tells his Brand Story

Two Leaves and a Bud great job of communicating founder Richard Rosendfeld’s story and how he saw a need and made it his mission to fill it.

“Founded in 2005, two leaves tea company™ began with a journey. Founder Richard Rosenfeld travelled the world on business, where meetings are synonymous with amazingly flavorful cups of tea. After returning to the states, Richard looked everywhere for a good cuppa’ tea…but had a hard time finding one.”

When: This can be as simple as when the company started or a more detailed timeline highlighting significant changes in your organization’s history. Established companies will have many milestones recorded. But if you are new to the scene your accomplishments are still important to share. Letting customers/partners know, encourages them to celebrate your success too.

MAHLKÖNIG coffee grinder Brand Story

Grinder manufacturer Mahlkoenig has a rich history. They feature it on their website with photos and stories about the original machines and how they evolved.

Iced Coffee and Chai company Big Train also does a great job telling customers ‘when?’.

“The name Big Train was chosen by the founding partners in 1991…For over 20 years, Big Train has established itself…In February, 2013, Kerry announced the acquisition of Big Train”

A Taste of Southern Season Raleigh StoreWhere: Where is your store, company, factory located? You may have several locations but every company needs to have a home base. Be sure to let your customers now your ‘birthplace’.  If your origin is a small town it’s okay to associate with the closest biggest city or align with the region. But it may be more intriguing to stick with your small town.

For almost forty years culinary mecca, Southern Season had one store in Chapel Hill, NC. In the past few years they’ve opened three new locations, with the most recent being in our hometown Raleigh, NC.

How: Your brand story should include how you got started and how you came to be what you are today (which could be the same as when you started). How your goods are made (without giving away trade secrets of course). Or how you provide the service you do.

David Rio Brand StoryDavid Rio started as one of many products in a Japanese language catalog.  The company, still run by founders Scott and Rio, achieves success through its perpetual commitment to customers, employees, vendors and creditors. Now they are one of America’s premier chai brands.

Why: This is your mission statement or your core values. “Why?” could change as your company develops and grows so be sure to update it when necessary.

Great Harvest Bread Company Brand StoryGreat Harvest Bread Co. in Greenville, NC uses the walls of their stores to help communicate their brand story. Shop owners, Gregg and Kim Green “have a passion for ministry, service, fellowship and great food.”

Here at Stockton Graham & Co our obsession is blending the art and business of coffee. We haven’t always been a specialty coffee roaster and wholesale beverage company. Seeking the American dream of becoming entrepreneurs, our founders thought the Raleigh market was ready for a coffee house concept that offered high quality coffees, and handcrafted espresso drinks in a comforting atmosphere. Read more about how we became who we are today.

Storytelling is an age-old concept that brings people together, keeps them engaged, and builds trust. It might take some time for you to cultivate this story. But when you do, get other people to help you tell it. Make sure every member of your staff knows the brand story, so they can share it with your customers. Get your team together and make sure they know your who, when, where, how and why. Have them take turns practicing telling it with excitement and passion. Following these basic guidelines will get your storytelling efforts rolling, engaging your customers and converting them to brand advocates.

Add Spice To The Season With Oregon Chai Spicy!

Oregon Chai logo  Guy  (2)Chai is a unique drink; Black Tea, Cardamom, Cinnamon, and other spices are blended together to create a unique taste unlike anything else. This versatile beverage can be prepared in a variety of different ways to bring out the different flavor profiles chai enthusiasts have come to love. Most coffee shops nowadays make chai lattes using a concentrate or powder.

Using liquid Chai concentrate is simple in your shop. With a 1:1 ratio of milk (or milk substitute) and liquid chai, you just steam and go. Or you can pour over ice and shake if you want an iced Chai. You can take it up a few notches to really make your chai stand out with the recipes included below. Most of these recipes can altered for hot, iced, or frozen.

If you want a balanced drink of spices and honey with a full body, Oregon Chai Spicy is the chai for you. This chai won’t be overwhelming for new tea latte drinkers, but will still be enjoyable for die-hard fans. Chai is a great option to warm up the colder winter months and is a popular specialty drink that is easy to make and enjoy.

Call us at Stockton Graham & Co. at 800 835 5943 to place your order today!

Chocolate Chaichocolate_chai
1 oz of Ghirardelli Chocolate Sauce
7 oz of Liquid Chai
8 oz of Steamed Milk
Stir together and add whip cream and chocolate drizzle and a sprinkle of cinnamon.

Bombay Foglondon_fog
Taking the basic idea of a London Fog and adding Chai to it.
1 Black Tea Bag
5 oz of hot Water
8 oz of Liquid Chai
3 oz of steamed milk
Steep your tea bag for 3 minutes. Add the chai and steamed milk. I like to get a bit of foam on the top. Perfect for grey days full of reading your favorite book.

Chai Not to Smilechai_
2 oz. Torani Honey Vanilla
7 oz of Liquid Chai
7 oz of Steamed Milk

Mix together and top with whip cream, and honey drizzle.

Seasonal Savings with Big Train!

2014_BigTrain_Holiday_RebateBig Train’s classic fall and winter flavors are back as well as their seasonal rebate program! Until December 31st, 2014 you can receive $5 off a case of the seasonal products listed below.

Manufacturer’s Rebate Form

To reduce supply issues and prepare your store for the busy season, get your holiday pre-order in today! Our Customer Care Associates can work with you to ensure you have the products you need, when you need them to have a successful holiday.

Give us a call at 800 835 5943 to place your holiday pre-order today!

Pumpkin Pie Chai – Combing Chai tea latte with all of your favorite pumpkin flavors— pumpkin, cinnamon, clove, nutmeg, and allspice to make the perfect fall treat.

Gingerbread Chai – A perfect blend of Big Train’s chai tea latte infused with
ginger and spices.

Pumpkin Spice Blended Ice Coffee** – Item # BT.610890 Creamy pumpkin and spices combined with Arabica Coffee make a rich and satisfying Pumpkin Spice Latte or Frappe beverage. A returning cutomer favorite!

Egg Nog Blended Crème** – Classic holiday egg nog flavors make a soothing and rich, hot, cold or frozen beverage. Add a shot of espresso to make a latte.

Peppermint Mocha Blended Ice Coffee** – Cool, creamy peppermint with chocolate and Arabica Coffee, give your mocha a new seasonal twist!

**These items are special order.

Our Top Pumpkin Picks

pumpkinTraditionally, autumn marks the transition from summer into winter. For coffee shop owners, the change to cooler weather means one thing; pumpkin flavored everything. The pumpkin craze starts taking hold of customers around mid-August and reaches a frenzy that peaks around mid-November. While we are approaching pumpkin season with a bit of humor, the potential for serious profits is no joke. Pumpkin products will practically sell themselves when the pumpkin enthusiasts catch wind that you have it in stock (although we do have FREE posters & materials available).

Find your favorite pumpkin specialty beverage products below:

 Torani-Wide

Pumpkin Spice Syrup (750 mL), Pumpkin Pie Syrup (750 mL), SF Pumpkin Pie Syrup (750 mL) and Pumpkin Sauce (64 oz.)

 monin-Wide

Pumpkin Spice Syrup (750 mL)

 wide-davinci

Pumpkin Pie Syrup (750 mL), Pumpkin Pie Sauce (64 oz.)

 BigTrain-Wide

Pumpkin Pie Chai, Pumpkin Spice blended iced coffee

 sgc_logo.jpg

Pumpkin Spice, Pumpkin Cheesecake, Pumpkin Cream (available in 5 lb. bulk packaging and 12oz or 16 oz retail pop bags)

Call 800 835 5943 for details. 

Our Best Selling Fall Coffees

pumpkin-blogWhile the official start of Fall is not until September 22nd, customers are already beginning to look for drinks that remind them that the beloved season is near. The morning frost and changing of leaves may be weeks away, but the pumpkin craze is starting earlier than ever this year.

At Stockton Graham & Co., we have a variety of fall flavor options to offer your customers. Pumpkin flavored coffee, chai, syrups and sauces are classic choices for autumn, but don’t forget that apple, toffee and butter pecan are great options for those who are not pumpkin fans!

We have wide variety of flavored coffees and blends to brighten dark, cool mornings and perk-up the early evenings. Find your new fall favorite below!

Stockton Graham Fall Coffee Offerings

Pumpkin Spice: Out of all Stockton Graham & Co.’s flavored coffees, Pumpkin Spice is our most popular fall offering. With its aromatic blend of autumn spices such as nutmeg, clove, and hints of cinnamon, this 100% Arabica coffee is the perfect pairing for chilly evenings and crisp autumn air.

Butter Pecan: If you’ve ever been to the South in the fall, you know that pecans become a popular item as soon as the leaves begin to change. Stockton Graham & Co.’s Butter Pecan 100% Arabica flavored coffee captures the unforgettable aroma of pecans roasting in sugar and butter that will inspire a southern state of mind no matter where you are. This unique recipe goes well with roaring fires and reminiscing with old friends.

Pumpkin Cream: Stockton Graham & Co.’s Pumpkin Cream 100% Arabica flavored coffee features the traditional spicy sweetness of pumpkin pie enveloped in thick French vanilla. Reminiscent of Grandma’s pumpkin pie, this delicious treat is a seamless end to hearty fall dinners spent with family.

Caramel Apple: Gooey caramel apples have become a popular treat during the fall season. Stockton Graham & Co. captures the sweet taste of Granny Smith apples fresh from the orchard and wraps it in rich, creamy caramel to create our Caramel Apple 100% Arabica flavored coffee. Celebrate the season with this confection-inspired coffee!

Pumpkin Cheesecake: Stockton Graham & Co.’s Pumpkin Cheesecake flavored coffee puts a tasty spin on a traditional holiday treat! Cream cheese, sugar, cinnamon, vanilla and cloves combine with sweet pumpkin to wrap our 100% Arabica coffee in the luscious flavors of fall. With a spicy sweet aroma, this creamy coffee is a delightful way to warm up a chilly autumn morning.

Apple Gingerbread Cobbler: Soft warm apples sprinkled with brown sugar layered between cobbler crumbles make the perfect treat during the chilly autumn season. Stockton Graham & Co.’s Apple Gingerbread Cobbler flavored coffee is sure to delight those looking for 100% Arabica coffee with a unique and tasty twist. All this cinnamon spiced coffee needs is a dollop of vanilla bean ice cream!

Butterscotch Toffee: Waves of buttery caramel and creamy toffee blend with our 100% Arabica coffee to create an old-fashioned delight! Stockton Graham Butterscotch Toffee flavored coffee makes long autumn days seem just a little brighter. A great coffee to share with loved ones!

Pecan Caramel Crunch: If you are a fan of creamy caramel chews and pecan pie, you’re in for a treat with Stockton Graham & Co.’s Pecan Caramel Crunch flavored coffee. The buttery flavors of caramel and toasted pecans combine with our 100% Arabica coffee to create delectable cup that will make fall your favorite season. The perfect accompaniment for trips to the State Fair or visiting relatives for Thanksgiving.

Stockton Graham Fall Coffee Blends

Autumn Harvest Blend: This blend features traits of fruits from the autumn harvest. When brewed, it expresses a light scent of blueberries, and the flavor is reminiscent of dried apricots with chocolate and caramel accents. The velvety body makes for smooth drinking that ends with an aftertaste as crisp as an autumn wind. 

Ghosts & Goblins Blend: The coffees in this blend are grown high on the mountainsides, resulting in denser, flavorful beans. This is a light roast whose flavor is mellow and sweet like candy, with hints of rich vanilla and creamy caramel. The body is well rounded and shiny with a pleasant finish that brightens once it leaves your tongue. 

Thanksgiving Day Blend: Nothing beats an incredible cup of coffee while gathering with family and friends during the holiday season. Our Roastmaster created this blend to unite the major coffee-growing regions of the world. Flavors from around the globe come together to form a dark-roasted blend that appeals to a wide variety of palates. The perfect complement to a big piece of pie, Thanksgiving Blend will top off your meal and please everyone at your feast.

Find pumpkin drink recipes here!

Call 800 835 5943 and place your order today!

Fall Pumpkin Drink Recipes!

Pumpkin lattes, chais and frappés make saying goodbye to summer just a little sweeter. The unique flavor of pumpkin mixed with subtle spices creates the perfect pairing for cooler weather, leaves changing color and all of the things autumn brings.

The fall season traditionally kicks off the busiest time of the year for coffee shops and with the help of the pumpkin craze we have seen over the last couple of years, you can kick up your ticket sales by bringing in some pumpkin items. Stockton Graham & Co. offers a variety of pumpkin options that are sure to satisfy your customers including pumpkin flavored coffee, pumpkin pie chai, and pumpkin syrups and sauces.

Find your new favorite pumpkin recipes below:

 

DaVinci Butter Rum Pumpkin Pie Latte168_Recipe

3/4 oz DaVinci Gourmet Pumpkin Pie Classic Syrup
1/4 oz DaVinci Gourmet Butter Rum Classic Syrup
1 shot espresso
Steamed milk

Preparation:
Combine ingredients in a 12 oz cup. Mix well.

Torani Pumpkin Pie Mocha
2 oz. Torani Dark Chocolate SaucPumpkin_lattee
1/2 oz. Torani Pumpkin Pie Syrup
8 oz. Milk
2 oz. Espresso
Ice

Preparation:
Pour ingredients into glass, add ice and stir! Top with whipped cream if desired.

MONIN Iced Pumpkin White Mocha6401012_Monin_0810_2_1
1/2 oz. Pumpkin Spice Syrup
1/2 oz. White Chocolate Sauce
2 shot(s) espresso
5 oz. half & half
Ice

Preparation:
Combine ingredients into serving glass. Garnish with whipped cream and cinnamon if desired.

Big Train Pumpkin Spice Cheesecake Frappé

6 fl oz water or milkpumpkin-spice-cheesecake-frappe-recipe
2 scoops Big Train Pumpkin Pie Chai Tea Latte
1.5 cups ice

Preparation:
Add water or milk to blender. Add Big Train Pumpkin Pie Chai Tea Latte Mix. Add ice. Blend until smooth.


Call your customer care associate today at 800 835 5943 to make sure you are prepared for pumpkin season. 

Cafe Essentials Hot Beverages Offer Through 2/28/14

Cafe-Essentials-CTC-Poster-6x8From Dr. Smoothie, Café Essentials hot beverages are balanced and authentic, and they provide an intensely satisfying taste experience. The luxurious flavor and richness provided by origin specific ingredients will delight your customers and bring them back again and again.

LIMITED OFFER: SAVE $5/CASE!
Stockton Graham & Co. and Dr. Smoothie are so certain that Café Essentials will delight your customers with its authentic flavors, we are offering a no risk trial period and buy back guarantee. During the first 30 days after your purchase if you are not satisfied with its taste and performance, you can request a product credit.
Expires February 28, 2014

Call 800.835.5943 to place your order and SAVE today!

Cafe-Essentials-GSC-Poster-6x8Users of the most common hot beverage powder mixes on the market often describe a “sugar first” flavor profile or have to use extra amounts of powder to obtain the actual flavor they are seeking, such as chocolate, spice or tea. Café Essentials products are artisan crafted to taste more true to their flavor origins while providing the operator a greater yield per case and lower cup cost. Café Essentials have less fillers, less sugar and more real ingredients for a more healthy hot drink direction.

Café Essentials are made with NO artificial flavors, colors, sweeteners, or hydrogenated oils. Hot water is all that is needed to make these delicious beverages with strong, authentic taste profiles. Your guests can enjoy a hot drink with less fat and sugar, as well as gluten free ingredients while you enjoy lower costs per drink sold.

Café Essentials has a variety or promotional materials available to help make these great tasting drinks sell themselves.

Click here to view more information and great recipes for using Cafe Essentials products!

To help increase your business by offering Café Essentials to your customers, call 800.835.5943 today for a sample kit and other Stockton Graham & Co. limited time promotions.