Best Practices for Giving Back to the Community during the Holidays

Building strong community ties is a necessity for all business owners and there is no better time than the holiday season to give back and spread some good cheer to your neighbors and those less fortunate.

For some, this year has been tougher than any other, so giving up your profits might not be an option. There are, however, ways to help that can benefit various charities while helping you grow your customer base and sales numbers.

Becoming a drop-off point for items such as canned goods, winter clothing, toys etc. would be a hassle-free and helpful addition for all parties involved. Calling your local food bank or chapter of the American Red Cross is a great place to start. You could also sponsor a family for the season, encouraging customers to donate food and gifts for Christmas.

A current customer of ours previously coordinated a ‘Giving Tree’ after teaming up with a local non-profit in their area. The shop’s customers would pick from various paper ornaments with gift items on them for a neighborhood family. In the mix of various toys and food, the owners also placed coupons for free drinks and price discounts throughout so a customer could have a shot at getting a nice treat for wanting to give.

If you do decide to become a collections area for a charity, you might consider offering folks coupons for beverages when donations of items are made. For example, for every four cans of food a customer brings in, they receive $1.00 off a specialty beverage item. If you bring a guest and eight cans, receive a ‘Buy One, Get One Free’ drip coffee or latte.

Holding an event and donating a portion of the proceeds to charity would be a great idea. Contact other local businesses and offer to be a site for a holiday social with discounted drinks as an incentive and offer to donate $1.00 for every $5.00 spent to the businesses’ charity of choice.

For links, information and further assistance on how you can best reach out and help this year, give us a call at (800) 835-5943 to speak with your Customer Care Associate.

Michael Adams
Stockton Graham & Co.