Stockton Graham & Co. is happy to announce an all new Torani promotion for the month of October 2013! For the entire month, purchase one case of Torani Real Cream Frappe Base Mix and receive one case FREE!
Limited Time Only – while supplies last! Regular wholesale price is $82.00/case.
To place an order or to learn more about this limited offer, call our Customer Care Associates today at 800.835.5943.
Fall into the season with festive drink offerings like a Frozen Pumpkin Pie Frappe:
1 shot espresso 5 oz. Torani Real Cream Frappe Base 1/2 oz. Torani Pumpkin Pie Sauce 2 cups Ice Layer ingredients in blender pitcher and blend to desired consistency. Garnish with whipped cream and ground nutmeg and or cinnamon. For extra appeal, drizzle with Caramel or Pumpkin Pie Sauce.
The warm weather is coming, and summer will be here before we know it, so now is a great time to start planning your summer promotions! June 21st is the official “First Day of Summer”, so it’s time to let your customers know about it with summer menu items and promotions to celebrate those refreshing beverages. With schools getting out and the absence of all night studiers needing their caffeine fix, many Cafés have to adjust for a different customer base.
Get your customers to vote from 4 different types of “summer” beverages to add to your menu on the first day of summer. On the weekend of June 21st, bring in the new menu item with a bang by offering specials on it and pairing it with tasty snacks from your shop. We suggest getting them to vote from options you don’t offer year round like a flavored iced latte, a flavored iced chai, a summer smoothie, a frozen lemonade or a flavored iced tea. Make these drinks fun by giving them summer or tropical themed names!
Iced beverages become a favorite when the temperature rises. You should continue to offer your same delicious coffees, but make sure they are all available iced. There are many different ways to create iced coffees: the Toddy process, chilling espressos, pour over methods, concentrates, etc., so there is no excuse for you to not be offering this delicious coffee option! To inspire regulars to try iced coffees, give coupons to customers who buy morning drip coffee. Have the coupon set for use in slower, afternoon hours to encourage those morning customers to come back.
Designate a week of Summer called “Iced is Nice” and offer discounts on iced beverages. Whether iced coffee, Italian sodas, flavored teas or lemonades, get your customers to celebrate by trying all your refreshing drink options! Flavored Teas and Italian sodas are a great way to make drinks with syrups you already have. Our vendor DaVinci reports that 55% of those who drink iced tea would be likely to try a flavored iced Tea. If your café serves iced tea already, adding extra flavor can add to the menu price without costing you much at all (and increasing profits for your shop)! Flavored Teas are also a “healthier” alternative to all the sugars and calories that can be loaded into coffee drinks or smoothies. This is a great way to appeal to your more health conscious customers.
Father’s Day is June 16th this year, and just like with Mother’s Day, encourage your patrons to bring their parent in for a drink with a BOGO promotion. If they buy something for themselves, they get a free one for their father! Offer $2 off on your retail coffee for gifts the week before. Remind customers that freshly roasted coffee is a great gift for any occasion, especially for a Dad! And don’t forget to offer gift cards for sale!
If there is a pool or other popular summer venue near your shop, reach out to them for co-op marketing opportunities such as hanging up flyers and posters for your events and promotions. Remind their guests how easy it is to drop by your shop on their way to or from the pool or concert. Summer is a big time for festivals and outdoor events. Try to volunteer or set up a booth with your shop’s name prominent and some of your iced coffee for sale. This will show your involvement in the community and help you reach out to potential new customers.
Smoothies are very popular in the summer months (see our newest blog on why you should make them a part of your menu). Consider a smoothie “Happy Hour” with discounted smoothies from 4 pm to 7 pm. This will give customers a reason to come in for a treat after work, or a day running errands.
The important thing when having special events is to market them properly. Social media blast your followers, set up flyers, table tents & posters, and have your baristas reminding customers of all your specials. Ask customers to “check in” with Foursquare when they visit your shop for an extra discount off their purchase! Set up a “social media special” for customers who write reviews for your shop on Yelp, Google +, Facebook or any other review site. Have them show you their review for a percentage off their coffee. This will help you get more marketing out about your shop and bring in new customers!
Here at Stockton Graham & Co., we are always looking to help our customers grow their business with new trends and new ideas. Call our Customer Care Associates today at 800.835.5943 to learn about our Summer product promotions, new ideas to market your shop, recipes or to place your order!
May is a warm month with two fun holidays to celebrate in your cafe: Cinco de Mayo and Mother’s Day! Cinco de Mayo (a celebration of Mexican heritage and pride) is the 5th of May every year, while Mother’s Day falls on Sunday May 12th this year. Promotions for these holidays will help to drive traffic into your shop, especially for more iced and blended beverages! For Cinco de Mayo, consider a “Fiesta” in your shop. Set up a piñata (particularly in an open area) and let customers know it will be hit at a certain time Sunday the 5th. Encourage customers to bring their children for “free candy” and get the adults to indulge in your beverages at the same time. Have free salsa lessons in your shop during the party, and be sure to play mariachi music! Margaritas, horchata and other traditionally Latino beverages make great promotions in your shop for the first week of may. Promote a Mexican Single Origin coffee the first week of May, or a free cup of Stockton Graham Coffees Organic Mexico Chiapas Single Origin coffee with every food purchase on Cinco de Mayo. As for Mother’s Day, encourage customers to bring their mothers into your shop for a special treat. A BOGO promotion is great for this holiday. The customer buys their coffee and gets their mother’s for FREE. This adds their parent as another loyal customer to your shop! Have a free baked item for every mother that comes in that day and makes a drink purchase. Get the customers to show you a picture of them with their child or children to create a special customer/barista bond. Utilize your retail coffee sales by offering Mother’s Day baskets for sale! Include a bag of your house blend, a motherly mug, a few tea bags, some chocolate covered espresso beans and more! Remind customers picking up their morning coffees that your coffee makes a great gift for any occasion. Always remember to advertise your promotions thoroughly the week before they occur. Keep updated information about them on your social media accounts and encourage your customers to attend as they order. It’s more personable to invite your customer to the events face to face. Stockton Graham & Co. is here to advise you on all your promotional plans. Give us a call at 800.835.5943, to get more ideas and place your order.
Every holiday deserves some special promotions around your cafe, so don’t forget to celebrate St. Patrick’s day on March 17th. Offer some specials that will leave your patrons feeling the luck of the Irish!
You can orchestrate a scavenger hunt to find the “pot of gold” hidden around your cafe! Be creative with the clues, and try to make it so those interacting aren’t intrusive on customers who just want to relax! The lucky winner can be rewarded with a coupon for a free cup of coffee everyday for a week, or a gift card to your cafe of an amount you deem appropriate!
You can use green food coloring to get festive with any of your beverages, or create green whipped cream to give a nice finish to your specialty drinks!
Host a St. Patrick’s day trivia night, and be sure to include fun facts about the holiday and other Irish culture! Offer gift cards to the winning person/team, and prizes for most creative team name or best dressed competitor.
It’s always a good idea to offer BOGO specials on signature beverages like an Irish Cream Latte! You can also offer free shots of Irish Cream syrup to regular drip coffee to get your customers in the Irish spirit!
Throw a “Leprechaun Contest” and have patrons, or your baristas, show off their best leprechaun garb! The best dressed leprechaun can be rewarded with specialty beverages or a gift card of your choosing!
Offering special promotions in your shop is a great way to get customers in, and it’s a unique chance to interact with them differently! If you have any questions or would like more information on planning special coffee events, please give us a call at 800.835.5943!