March Coffee College – What to Expect

SGC-COFFEE-collegeOn Friday, March 20th, Stockton Graham & Co. will be holding our monthly Coffee College training. Registration is happening now!

Coffee College is becoming even more popular in 2015, as our customers and their employees look to improve productivity, sales and customer satisfaction.  Registrations for February’s Coffee College are brisk, and it could be sold out this week!

Coffee College is a collection of training sessions we offer customers and their employees. It covers a variety of coffee topics from bean selection to brewing fundamentals to cupping and equipment maintenance. In the most popular class, Coffee and Espresso Basics (also known as Coffee College 101), attendees not only get a first-hand look into roasting coffee, they learn the journey of the bean from seed to cup. Attendees will learn to cup coffees, as well as, how to be able to identify the characteristics and nuances of the coffee. The more you know about the coffees you serve, the better you can apply the knowledge to what and how you serve your customers.

Attending Coffee College at Stockton Graham can carry more benefits than just increasing your knowledge of coffee preparation. A well educated staff can lead to more consistent and higher quality drinks, an increase in customer satisfaction and returning patrons.

One of the main concerns in cafes is having each barista perform and create menu items consistently and proficiently. We offer courses that can help shop owners be relieved of these worries, and reap the benefits of pleased customers that knowing they will always get the perfect drink!

Stockton Graham believes in a well-trained staff. Employees can make or break a business, particularly in the coffee world where the baristas are making the final product. Keep your baristas happy and educated with good training, and you are sure to see more repeat and loyal customers

“All of our associates trained in Coffee College and Basic Barista Certification, from upper management to shipping and receiving. We feel our team members are strongest totally immersed in the culture of specialty coffee. We have invested in staff training and that is why we have been successful,” explains Jeff Vojta, President and co-founder of Stockton Graham & Co.

Been in the Coffee industry for years? Our Coffee College Instructors can assist you, and your staff in sparking a newfound passion for coffee that you can take back your shop! Everyone needs a refresher now and then, or the opportunity to learn something completely new like: Specialty Beverage construction or how to create your own blends.

Coffee College courses include: Coffee & Espresso Basics, Brewing Fundamentals, Cupping for Coffee Shop Owners, Cafe Equipment Cleaning & MaintenanceExploring BlendsSpecialty Beverage Basics and Basic Barista Certification. These courses cover key areas of your coffee & specialty beverage program with hands-on lessons. Coffee College will help you support your great drinks with the know-how to set you apart from your competition!

Most importantly your Coffee College session is based on your needs. Our staff is willing to give you the information your need to help your shop flourish for years to come. To learn more about Coffee College and other certification classes, click here or call 1-800-835-5943 today to register!

Blended Frozen Drink Recipes for Summer!

smoothie-frappe-drinkAs discussed in our Summer Promotions and Building Business with Frozen Blended Drinks blogs, blended drinks such as frappés and smoothies are big sellers for Cafés in warmer summer months. To help you create some great menu items, the Stockton Graham & Co. team have chosen a few recipes to share. Our variety of allied products help create all these quick and easy drinks, so be sure to discuss all your options when talking to your Customer Care Associate.

According to the StudyLogic 2012 review, sales for frozen coffee beverages reached $4.3 billion, in the U.S. alone, in 2012. This is a huge and delicious market that you can easily take advantage of with a few products. It’s been reported* that the top 5 frappé flavors are: mocha, caramel, coffee, vanilla and chocolate. Offering at least one of these top 5 is a must, but explore more flavorings for a specialized option.

Torani has released their Real Cream Frappé Base for the summer of 2013, that makes a real easy and quick variety of frappé drinks. All you need to create a 16 oz. drink is 2 cups of ice, 5 oz. of Torani’s Real Cream Base, 1 shot of chilled espresso and 1 oz. of any syrup or sauce. Blend it well and you have a delicious and savory frozen coffee drink. We suggest Raspberry syrup with the Vanilla Real Cream Base. This creates a creamy raspberry milkshake flavor with the hint of espresso.

If your choice of frappé mix is powders, we have a variety of options there as well, from Caffe D’Amore, Big Train and Café Essentials. Consider making a “Peanut Butter Bliss” with 3 oz. of a vanilla frappe powder, 5 oz. of milk, 2 oz. peanut butter syrup, 1 oz. of caramel sauce and ice. You can adjust this recipe with a shot of chilled espresso or 1 oz. of chocolate sauce as well.

Entice customers looking to indulge, with a “Mocha Cookies and Crème Frappe”. Just take 5 oz. of milk, 2 scoops of a Mocha Frappe Powder, 16 oz. of ice, 1 chilled shot of espresso and blend, then add 1 scoop (70cc) of cookie pieces and pulse in until well blended. This rich and creamy mocha concoction will have customers begging for more.

Smoothies are very popular now as meal replacements, protein suppliers, tasty snacks or just a healthy specialty beverage to enjoy. The top 5 smoothie flavors are strawberry, strawberry banana, mango, peach and wildberry, so any of these options will satisfy your customers. Branch out by pouring different flavors into the same cup as a smoothie “mix-n-match”, it’s a 2 for 1 deal for your customers! Stockton Graham & Co. offers a variety of real fruit smoothie options for our customers, from industry leaders Torani, Jet, Big Train, Monin, Teawave and Dr. Smoothie.

Give your customers a taste of the islands with a delicious “Mango Pineapple Smoothie”. Put 3 oz. of Mango smoothie mix, 3 oz. of pineapple juice and 2 cups of ice in a blender and blend till smooth.

Dr. Smoothie has a great recipe called “Indigo Isle” where you mix 2 oz. of water, 3 oz. of strawberry banana concentrate, 2 oz. of blueberry banana concentrate and 16 oz. of ice in a blender. Then pulse in 1 strawberry and 5 blueberries afterwards for a great fruit texture.

Adding supplements or frappe mixes to your smoothie mix can make for a creamier, fruity drink. Blend together 2 oz. of a cream base, 6 oz. of peach smoothie mix and 16 oz. of ice for a delightful “Peaches N’ Crème” drink. Customers will enjoy how sweet and subtle the tart of the fruit is.

To help you get your blended frozen beverage program on the right track or for a minor tune-up, Stockton Graham & Co. has set-up a blender equipment special. If you purchase one of our Blendtec or Vitamix blender options, you can receive FREE cases of assorted product from Jet, Torani, Caffe D’Amore or Dr.Smoothie! Programs for Mocafe and Cappuccine products will be coming soon! We also have promotions going on from Dr. Smoothie (Whey Protein Promotion) and Jet (Flavored Lemonade Promotion) that can get you FREE product with your purchase of blending concentrates, click the links above to learn more.

Don’t forget to decorate your frozen blended drinks. Top them off with whipped cream, pieces of fruit, a drizzle of sauce or nuts to really impress your customers. These sweet and tasty specialty beverages will sell themselves, and have customers coming to your café all summer long. Give us a call at 800.835.5943 today to order some beverage mixes, or to discuss more recipe options with our sales team!

* Mintel , All Segments Report from 2012