Blended Drink Solutions from Stockton Graham & Co.

Stockton Graham & Co.® and Vitamix® present the New 2011 Blender Series for specialty coffee retailers: the Drink Machine Advance, T&G 2 Blending Station and The Quiet One.

These commercial Vita-Mix® blenders have been designed to blend luscious, mouthwatering frappes and delectable smoothies consistently drink after drink and customer after customer. Using our retail experience, Stockton Graham & Co. ® offers these blenders to provide the retailer the ability to handle one or many customer orders with speed, consistency and reliability for many seasons to come.

VITAMIX® DRINK MACHINE ADVANCE #05086

List $940

$425

The Drink Machine Advance has the power and performance to produce perfectly smooth beverages that’ll get your customers asking for more! The Drink Machine Advance has 6 programs using just the dial switch! Each program combines the right speed and timing to eliminate the guesswork, allowing operators to have consistency from location to location, and drink to drink.

VITAMIX® T&G 2 BLENDING STATION #34013

List $1705

$725

The noise-reducing cover of the Vita-Mix Touch & Go 2 makes this one of the quietest blenders on the market, allowing you to blend virtually any drink while preserving your shop’s soothing atmosphere. As powerful as the Vita-Mix Drink Machine Advance, but adding 34 programmable blending programs, variable speed control, low and high pulsing, and a much quieter operation.

VITAMIX® THE QUIET ONE #36019

List $2095

$1025

Operating at an amazing 18 decibels below its closest competitor on one of the most demanding recipes (milkshake), according to independent third party testing, The Quiet One would be perceived as being four times quieter. It was specifically designed to create a more enjoyable customer environment while offering operators the ability to deliver a wide variety of superior blended beverages.

Smoothie brands available: Dr. Smoothie, Jet, Big Train, Monin, Torani, Caffe D’Amore.

Trends Indicate Customization of Blended Drinks Critical to Summer Sales

A recent article in the Wall Street Journal indicates that Starbucks is looking to increase sales this summer by  letting their customers create their own frappuccinos.

According to the article, Starbucks plans to call the program the “however-you-want-it-frappuccino”, allowing customers to:

order the drink with soy milk instead of dairy, decaffeinated instead of caffeinated coffee, and far fewer calories. The calorie count for a grande caramel light frappuccino, for instance, could drop 25% to 120 calories if ordered with nonfat milk, light syrup and no whipped cream.

The hope is that a reworking of the popular frozen drink will help increase sales when demand for hot coffee declines and give a boost to day parts in the afternoon and evening that are traditionally slower.

While Starbucks has incredible market presence, independent operators should accept this not as a shot across the bow, but as a shot in the arm. Now is the time for the small business owner to capitalize on this great idea and use it as an opportunity to get more people in the door. As always, the independent business owner can be more flexible and proactive.

Getting back to the main focus of the WSJ article, here are some customizable options to present to your frozen beverage customers:

1. Milk. Whole, 2%, Skim or Soy?

2. Coffee. With or without a shot of Midnight Lotus Espresso? Decaf or regular? Additional charge should apply per shot added.

3. Regular or ‘Lite’? Many base mixes have lower calorie options available, for example, Caffe D’Amore has a line of ‘Skinny’ mixes and Big Train has a line of ‘No Sugar Added’ products, which we stock.

4. What flavor? Adding certain Monin, Torani and DaVinci syrups to vanilla or chocolate bases makes for an awesome treat. Toasted Marshmallow? Raspberry? Sugar-Free Strawberry?

5. Toppings. Whipped cream? Chocolate drizzle? Flavored whipped cream? Sprinkles?

Giving the customers more choice for customization, without creating more hassle, is the way to go. Notice that many of these choices don’t involve an operator bringing in additional costly inventory. Remember, when rolling out any new beverage, it is important to promote the item or items using the proper channels. Tweet, update Facebook, place signage, etc.

Also, if you happen to be in need of a new blender, we are offering a couple of turnkey packages this summer. Don’t be wary of purchasing new equipment; these packages include rebates for free product that can offset much of the cost associated with the blender.

If you need additional assistance in developing a frozen drink menu, call to take advantage of our expertise today at 800-835-5943!

Mike Adams
Stockton Graham & Co.