Holiday Schedule

Stockton Graham & Co. Holiday ScheduleStockton Graham & Co. will be closed on Thursday, November 26 and Friday, November 27 for the Thanksgiving holiday.

Please note that most shippers, including FedEx and LTL, may NOT be moving freight from Thursday, November 26 to Sunday, November 29. To ensure that your business has enough product for the busy Thanksgiving weekend, please place your orders with our Customer Care Associates or orders@stocktongraham.com by noon on FRIDAY, November 20. This will allow us to process your order and get it shipped to you before Thanksgiving so you have product for the very busy Black Friday weekend.

If you pick up your order at our Raleigh coffee roasting facility, please place your order by 5pm on MONDAY, November 23. Please plan to pick up your order no later than 3pm on Wednesday, November 25.

PLAN AHEAD FOR THE HOLIDAYS

As we move into the end-of-year holiday season including Christmas and New Year’s Eve, we encourage all customers to order early and stock up, as normal shipping transit times are not guaranteed during this time of year due to tremendous increases in their overall package volume.

Stockton Graham & Co. will also be closed Thursday, December 24 through Monday, December 28. In addition, our roasting facilities will be closed, and we will not be processing orders on Thursday, December 31 AND Friday, January 1.

HOLIDAY SCHEDULE SUMMARY
Thanksgiving CLOSED 11/26 – 11/30
LOCAL ORDERS by 11/23
SHIPPED ORDERS by 11/20
Christmas CLOSED 12/24 – 12/28
LOCAL ORDERS by 11/21
SHIPPED ORDERS by 11/18
New Year’s CLOSED 12/31 – 1/4
LOCAL ORDERS by 11/23
SHIPPED ORDERS by 11/20

To track your packages, head over to FedEx.com. All of us at Stockton Graham & Co. wish you a coffee-rific holiday season!

Thanksgiving Promotional Ideas For Your Coffee Shop!

Late November is a great time to offer promotions as there is more traffic as families get together for the long Thanksgiving weekend.  Here are some promotions to help guarantee a busier, more profitable weekend and build a bigger customer base that will keep coming back after the holidays are over!

-Depending on your location, open early on Black Friday and promote for it. This way your customers can get that extra boost they need for their day of shopping from you! Have specials to reward your guests after they have had a vigorous shopping morning. While out shopping, people are more likely to purchase food and drink, so make sure you take advantage of their “spending” mentality. Customers who have never been in your shop will drop in for “more savings” and have the potential to become regulars.

-Host a special event where you cup/serve your seasonal coffee varietals or flavors.  A cupping event really allows you the opportunity to showcase and explore the coffees you offer to customers who have little knowledge of the complexities of coffee.  Set up some airpots with any seasonal flavored coffee you carry and allow customers to sample it. Have some retail bags beside each airpot so that customers know they can purchase it to take home and prepare!

-Over the weekend, offer a free seasonal flavor shot with the purchase of any latte or cappuccino to get customers hooked on those signature specialty beverages!

-Create some gift baskets featuring your products.  Be sure to include a retail bag of coffee, mug, shirt, or any other merchandise that you offer and promote as a great holiday gift!  You can never go wrong with gift cards, as they ensure the recipient will make frequent visits back to your coffee shop!

-Raffle an item of merchandise (shirt, mug, etc) when guests enter their name with every purchase of a flavored latte/signature beverage! This increases sales and gets guests to try something new!

-Offer a BOGO special on seasonal flavored latte to encourage your patrons to bring friends. This opens the door for a new guest who will keep coming back for more!

-Discuss with your baker about offering seasonal baked items such as pumpkin scones, muffins, pecan pie, pumpkin pie, turkey and pilgrim hat sugar cookies, etc.  You can pair the baked item with a featured specialty coffee drink as a combination offer to help increase your ticket average.

-Another idea that many of our customers have used to generate additional gross profit,  is to work with their baker on key dates, ordering guidelines, etc. and offer their wonderful baked good to allow the retail store customers the ability to let your shop do their holiday baking!  You can take orders for whole pies and cakes and have them come in the day before Thanksgiving or the December holidays. Encourage parents to purchase baked goods for their child’s school and after school events, or for their teachers. Imagine the class room where a parent shows up with two dozen brightly colored sugar cookies looking like fall colored leaves, turkeys, and pilgrim hats!  How about your customer bringing two dozen pumpkin scones and muffins into the office, with your coffee!  Get creative with signage and promotions to generate more sales and make sure you get sufficient deposits or prepayments to mitigate your risk of the customer not picking up the special order.

We hope you have a great (and busy) Thanksgiving holiday!

Quick and Easy Black Friday Strategies for Your Cafe

With the biggest shopping day of the year approaching, follow these tips to market your business:

-Nearby shopping center opening up very early or very late? Pass out menus and coupons for customers to stop in after they finish shopping.

-Offer a gift wrapping service on Friday (“FREE with a purchase of $10.00 & up!”).

-Shopping puts people in the holiday spirit. Push your retail seasonal flavored coffees and blends, along with Gingerbread Lattes, Peppermint Mochas and Cocoas, etc.

-Always have free samples available of your holiday blends and specialty beverages.

-Coffee makes a great gift, especially for co-workers, church friends, business associates, etc. Nobody should walk out the door without being offered to purchase a bag of retail coffee.

-Pipe in the Christmas music over the loud speakers. It might grate on the nerves of your staff for a month, but psychologically, it helps sell.

-If you are located in a shopping center, have a hot cocoa stand outside of your building to help pull people in.

-The more whipped cream and chocolate chips to garnish, the better. The more appealing the drink looks to people standing in line, the better your chance to turn a $2.00 drip coffee sale into a $4.50 flavored latte sale.

-Place a giving tree that is peppered with your coupons, along with small gift items too.

-Become a designated drop point for a children’s charity looking for toys, clothes, and coats.

Rely on your social media channels to promote these items and engage customers before, during and after Black Friday.

Mike Adams
Stockton Graham & Co.