Stockton Graham & Co. is excited to announce that our featured coffees for the First Quarter of 2012 are Bananas Foster and Mocha Java Blend, two of our most popular coffees at the beginning of the year. These coffees are part of our seasonal program, which includes marketing and point-of-sale advertising materials.
What better way to celebrate the Mardi Gras season than with an original New Orleans creation. Bananas, ice cream, brown sugar & rum were first combined in a flambé at Brennan’s restaurant in New Orleans, Louisana – 1951. Take just one sip of Bananas Foster coffee, and your taste buds will whisk you straight to the heart of the Big Easy.
Mocha Java is one of the oldest coffee blends in the world, first created by Dutch merchants trading between Africa and Indonesia in the 17th century. Our version incorporates traditional Ethiopian and Sumatra varietals for the most desirable flavor traits. Mocha Java features a berry-like aroma, a silky body and a rich full mouth feel that coffee lovers expect from traditional African and Indonesian origins.
Upon ordering these holiday specials, you will have access to plenty of marketing support materials, which includes counter cards, shelf talkers and attractive retail packaging specifically developed for the 2011 holiday season. If you want your customers to get excited about the season, this is certainly the way to do it without spending any extra money. What do you have to lose?
Tips for Selling:
• Have fun with this promotion and be sure to suggestively sell it
• Offer sales incentives to staff, i.e., movie passes or mall gift cards
• Consider offering a free ¼ lb. with the purchase of other retail coffee
• Offer $1 off for the first few weeks of the feature
• Make sure to incorporate the features in your brewed coffee rotation
• Brew and taste each feature to educate your staff
• Be prepared to give a description of the coffee when customers ask
• Consider putting out an airpot with sample cups on busy mornings
The Featured Coffees for the Spring Season will be _______________________________________________________
More information is coming soon!
Stockton Graham & Co.