Visit Stockton Graham Three Ways At SCAA Main Event

Stockton Graham at SCAA Main Event with Torani and Grounds for HealthWhen it comes to developing and promoting the specialty coffee industry, there are few organizations more respected than the Specialty Coffee Association of America (SCAA). And the SCAA Main Event is the most attended coffee event of the year. If you’re headed to Atlanta on April 13-17 for the event, there are three ways you can visit with Stockton Graham & Co. Raleigh coffee roasters, baristas, marketing guru and sales team during your time there.

Pathway Class: Golden Cup Brewing (CP 158)

Stockton Graham & Co.’s Brady Butler, who is Chair of the Brewing Pathway Committee for the Specialty Coffee Association of America, will lead the Brewing Pathway course on Friday, April 15.

Brady has been in the coffee business for over a decade. He started as a barista at Dilworth Coffeehouse in Matthews in 2006. He then joined his family in opening their own coffee shop called The Coffee Garden in Stallings, NC. He then started his own business called Carolina Espresso Services, where he advised coffee shop owners on how to brew the best coffee.

Stockton Graham SCAA Brewing Pathway“The class is a must for any coffee professional who is serious about their drip coffee, whether you use a commercial batch brewer, Chemex or Hario V60,” Brady Butler said. “It builds on great brewing fundamentals and gives everyone the tools and knowledge to make their coffees shine.”

The SCAA offers the Brewing Pathway because competence in brewing coffee is essential for industry professionals. CP158 is the third of four classes that make up the Golden Cup Technician Certificate.

Grounds for Health Booth 1524: Every Sip Can Save a Life

Stockton Graham will be showcasing our Grounds for Health Blend coffee in booth 1524 at the SCAA Main Event. Created in partnership with international non-profit Grounds for Health, every sip of this coffee helps provide vital health care for women in coffee growing communities.

Grounds for Health, formed in 1996, addresses the one of the most eye-opening disparities in women’s health globally: cervical cancer. Cervical cancer kills more women in coffee growing communities than any other cancer, and it is expected to kill six million women in the next 15 years alone. Yet, with simple screening and inexpensive treatment, cervical cancer doesn’t have to be deadly.

Grounds for Health Blend Coffee from Stockton Graham & Co.

Stockton Graham Coffees is donating $1 for every retail bag and $5 for every 5lb wholesale bag of Grounds for Health Blend to help fight cervical cancer on coffee farms in Nicaragua, Peru and Ethiopia. Drop by booth 1524 to learn about Grounds for Health Blend and how you can help by putting the coffee on your menu.

“The health of the coffee industry depends on the health of the people who plant, harvest and process coffee at its source,” said Lane Mitchell, marketing director for Stockton Graham & Co. “Through Grounds for Health Blend, we are helping coffee businesses of all sizes make meaningful contributions to the health and wellbeing of the people who work on coffee farms. Because it costs so little to prevent and treat cervical cancer at coffee’s source, we can truly say that every sip gives Grounds for Health the opportunity to reach more women and save more lives.”

Torani Booth 829: Bringing Flavor to Life

2015 Blender SpecialsIn the center of the room, Torani will be brining real flavor to life with the help of Stockton Graham & Co. baristas. Drop by booth 829 at the SCAA Main Event and try some traditional coffee house style drinks like a vanilla cappuccino and hazelnut latte, as well as more cutting edge offerings like coconut iced coffee, hibiscus margarita and white chocolate coconut frappe.

Our SCAA-certified baristas, Alex Jeans and Chris Bennett, will be manning the Nuova Simonelli espresso machine in the booth. While Debra Dolan will be discussing how to easily implement new menu ideas at your store.

Debra boasts several SCAA certifications including in Introduction to Espresso, Hands on Espresso, Brewing Fundamentals and Comparative Cupping; she is also a SCAA-Certified Level 1 Barista. Over her decades in the coffee business, Debra has earned a BGA Certificate and a Serve Safe Certification. A frequent volunteer at industry events including the SCAA Regional Barista Championships, Debra also served as a judge at the 2013 Coffeefest America’s Best Coffeehouse competition in New York City.

“Last year, Torani won the SCAA’s Best New Product award for its Ginger Lemongrass Syrup,” said Stockton Graham & Co.’s Debra Dolan. “We can’t wait to partner with Torani to share their newest innovation. We’re sure it’s going to spice up the Best New Product category again this year.”

 

Registration is Now Open: Don’t Delay

Anyone can attend the SCAA Main Event. One day passes start at $150 and full three-day passes run $275 for SCAA members and $345 for non-members. All expo passes include access to the exhibit hall, lectures, competitions and networking events. Visit https://www.scaaevent.org to register for the SCAA Main Event.

 

Latte Art Throwdown @ Inman Perk Gainesville on Fri., Oct. 8th

Inman Perk in Gainesville, GA has announced they are hosting their first Latte Art Throwdown, a competition for coffee shop employees. The Throwdown will be held Friday, October 8th at 7:30 and is open to the public.

The event allows area café professionals to compete head-to-head to see who can create the best latte art. The patterns, typically intricate hearts and flower-like swirls called rosettas, are then judged and the winners are awarded prizes.

The competition fee is $5.00 and registration begins at 6:00 pm the day of the event. Recreational latte artists and experts are encouraged to sign-up.

RSVP on Inman Perk’s Facebook page. We hope to see you there!

Mike Adams
Stockton Graham & Co.

Teaching Your Customers to be Disloyal?

Imagine having this conversation with a customer:

You: Thank you so much for dropping in, Jen! Enjoy your latte!

Jen: See you soon!

You: Wait! Why don’t you check out the place down the street sometime? They pull some incredible shots. Let me know what you think!

While it might be considered unconscionable to send a customer to a competitor, this conversation and others like it are taking place in a few independent cafes in the United States and abroad. Disloyalty cards are being distributed in cities like London, Seattle and Atlanta with more coffee communities embracing the idea every month.

The concept is attributed to former World Barista Champion Gwilym Davies and the idea behind it is relatively simple: If you purchase a drink at 8 – 10 quality-focused, independent cafes in a specific area, you receive a free drink of your choice at any of the participating businesses. The card itself has the name of the cafes that have partnered with each other listed on the back, along with a space to stamp confirmation of a visit.

If you’re in a community struggling to fight against bigger competition, trying something like this could help pull back some lost customers. Do you think this would work in your area?

Mike Adams
Stockton Graham & Co.

Need a Monin Distributor? Contact Stockton Graham & Co.

Supply chain disruptions are a hassle for any business. At Stockton Graham & Co., we are 100% committed to providing you quick, convenient and consistent customer service and support every single time.

As a business owner, you know how critical a reliable and experienced distributor is to your store’s success. At Stockton Graham & Co., we understand your need for dependability and strive to maintain the highest levels of consistency and customer service available in the industry today.

Stockton Graham & Co. is a viable asset to your business for many reasons:

• We are longtime distributors of your favorite brands like Monin, Dr. Smoothie, Caffe D’Amore, DaVinci,, Oregon Chai, Ghirardelli, Two Leaves and a Bud tea and more!

Speedy and accurate shipping. If your order is placed before 2:00 pm EST, it leaves our warehouse in that afternoon. We serve 24 states in our 1 and 2-day shipping zones and 12 others within our 3 day zone. Georgia is located within our 1-2 day footprint, so those long waits for deliveries are over!

FREE FREIGHT options.

We recognize your needs because we’ve been there. We have over 16 years of practical experience in specialty coffee, and not just as a coffee roaster and product distributor – we’ve operated retail coffee houses and used that expertise to assist hundreds of cafe owners with all their specialty beverage needs.

We invite you to come and experience what it feels like to be a truly valued customer. You deserve personal attention coupled with a passion for your success. Please contact us at toll-free at (800) 835-5943 or online at info@stocktongraham.com today.

Mike Adams
Stockton Graham & Co.