Tea Lattes Can Help Drive Non-Coffee Drinkers Into Your Shop

Everyone is vying for the coffee addict’s dollar, but what about the tea drinkers? Just over half our population drinks coffee daily, while the rest are left with a paltry and mediocre selection of processed or sugary options. A great way to drive more traffic among non-coffee drinkers is improving your tea options.

The tea latte category has been quietly growing for quite a while, with chai lattes as the leader. But, tea lattes can be made with all types of tea: black or green, and even exotic options like rooibos and matcha. The basic concept of a tea latte is very simple… Instead of espresso, use a concentrated tea mixed with milk. Tea lattes can be made hot, iced or frozen.  All forms offer the same health benefits as traditionally brewed tea and are great alternatives to coffee.

TeaLatteMasala Chai is the most popular tea latte.  It is made with black tea that is brewed with traditional Indian Spices, sweetened with honey, and mixed with milk.  The popularity has led to several different applications.  Chai can be found in a powder form, as a liquid concentrate, or a shop can make it from scratch, which allows the shop to cater the sweetness and spice level to their customer base.

946-1111_matcha-posMatcha and Matcha lattes may very well be the next big trend in tea.  Matcha is a powder made from the leaves of shade-grown tea bushes.  These leaves grow slower and are much higher in chlorophyll, accounting for the bright green color.  The antioxidants are equivalent to drinking many glasses of regular green tea, and dozens of times higher than blueberries and other so-called superfoods.  A matcha latte is best enjoyed sweetened with simple sugar, vanilla or complementing fruit flavors to balance its intense and distinct flavor.

redespressoRooibos is a red “tea” made from the leaves of the red bush of South Africa.  One popular adaptation of rooibos tea is red espresso®, which can be extracted similarly to a typical shot of espresso. A shot of red espresso® offers more antioxidants than a regular cup of tea, is naturally caffeine free and helps soothe digestion.  Rooibos tea has a pretty neutral flavor and can be used to create endless combinations.  Red lattes are a hit with tea lovers, especially when enhanced with different syrup options.

Contact a Stockton Graham & Co. Customer Service Associate today at 800.835.5943 to learn more about offering tea lattes in your shop!

Offer Your Guests A “Healthy Hybrid” Between Tea and Coffee with Caffeine-Free, Antioxidant-rich red espresso® Rooibos Tea

Lately, I’m sure you’ve noticed that health-conscious consumerism has become more than just a trend. As Americans are losing confidence in their ability to pay for healthcare even as the economy shows signs of turning around, there has been a shift toward an increasingly health-conscious attitude, making the need for more healthy alternatives on your menu greater than ever!

Earning respect from the health community for taking Rooibos (and health) to unprecedented levels of sophistication and good taste, red espresso® is an easy off-ramp onto the healthy highroad if you want to offer your guests a healthy drink that won’t cramp their style, or their fun. This South African product was first introduced to the US market in 2007, with Stockton Graham & Co. as the first distributor, and we’re excited to announce that we have recently been named the exclusive Master Distributor for red espresso ® in the United States.

red espresso® is the world’s first Rooibos tea espresso. Made from 100% premium espresso ground Rooibos tea which has been refined under patent for use in espresso machines, red espresso® is the first tea to play by coffee’s rules! Offering a naturally caffeine-free alternative to coffee and a sophisticated twist on tea, red espresso® fuses – for the first time worldwide – café culture and health in a product that is as delicious as it is different.

Naturally caffeine-free, naturally sweet (red espresso® is low in tannin) and loaded with 5 X more antioxidants than green tea and 10 X more antioxidants than a regular cup of Rooibos tea (per ORAC measurements), red espresso® replaces caffeine’s kick with a vital health punch! Like coffee espresso, red espresso® is the basis for a range of delicious ‘red drinks’, including the popular red latte®, red cappuccino® and fresh red® natural iced tea. 100% natural, red espresso® contains no preservatives, additives or colourants.

A uniquely South African innovation, red espresso® was created by Western Cape farmer and former coffee addict, Carl Pretorius when he was seeking a healthy alternative to caffeine. The product is perfect for coffee drinkers who want the coffee experience without the caffeine (at all, or in the afternoon), tea drinkers looking for a more sophisticated, coffee-style alternative to tea; health conscious people who want to participate in café culture while looking after their health; pregnant women, nursing moms, athletes and even kids. It’s also popular with people who are interested in new, innovative products.

red espresso® offers a healthy alternative to coffee without compromising on taste or style – and satisfies my need for an authentic espresso experience. I didn’t want to give up on the ritual and sophistication of coffee, but I also didn’t want to drink an ordinary cup of tea,” said Pretorius. “Delicious, full-bodied, caffeine-free and even coated with crema, red espresso® is my solution to having the best of both: good health and espresso style.”

Rooibos (Aspalathus linearis) is enjoying global attention and popularity for its health benefits and is fast becoming renowned as a drink that tastes delicious, is versatile and rich in antioxidants. Expressing the pure essence of Rooibos, red espresso® is a super-powerful free radical fighter. With no caffeine and enough antioxidants to meet your daily quota, enjoying red espresso® – as a red cappuccino®, red latte®, fresh red® or red frappe® – is a delicious, effortless way of looking after your guests’ greatest wealth: their health.

Click here to learn more healthy facts about red espresso®: The Stylish Way To Be Healthy

More info:
red espresso®: Source to seed to cup.
The Future of Espresso is Red.
red espresso®: Join the revolution.

To offer red espresso® in your coffeehouse or cafe, please contact us at (800) 835-5943 today!

Introduction to Red Espresso

Throughout history, coffee has reached milestone after milestone, when it comes to creating a satisfying beverage. From a plant that was discovered by an Ethiopian goat herder, to a diverse beverage that is enjoyed all over the world, it has become one of the most popular beverages in the world. One milestone that is perhaps in a league of its own is the ever so popular coffee espresso shot. If it is not the sheer taste of the espresso that makes it so remarkable, it is the creativity that comes along with it. Creativity is key when it comes to pouring this innovative shot, which also happens to be the base ingredient for cappuccinos, lattes, mochas and other specialty beverages. The creativity, however, does not stop there. This drink is so limitless, that the main ingredient of coffee itself can be substituted. With what, one might ask? The answer is Red Espresso tea.

Red Espresso is the world’s first espresso tea, made from all natural rooibos ground tea. It was created by a South African farmer, who designed its loose yet finely ground leaves to tolerate regular espresso machine portafilters, just like coffee, and can be made in the same amount of time. This idea of a tea based espresso has attracted coffee shop owners for many reasons, one of which is to add diversity to their espresso menu. Not only does Red Espresso take very little space to store, but this product offers a great change from the typical espresso, as well as offers a satisfying beverage without the effects of caffeine, which may appeal to mid and late day customers. Another advantage of Red Espresso, are the health benefits that come along with it. Red Espresso is 100% natural and caffeine free, as well as containing five times the amount of antioxidants as green tea in every serving. When it comes to creativity with Red Espresso, the sky is the limit. Cappuccinos, lattes, mochas, and iced drinks are just a few of the possibilities one can come up with then creating a Red Espresso beverage.

Here at Stockton Graham & Co., meeting our customers’ needs is our number one priority, so when we saw the amount of interest and the rise in demand our customers showed in tea; we decided to get involved immediately. As an effort to shed more light on the subject for our customers, we have dedicated one of our blog topics specifically to tea lattes and other specialty beverages. Our employees have also had the opportunity to play around with Red Espresso in our demo room, and experiment with it in as many ways as possible. With positive feedback from both our customers and employees, we decided that this product is definitely worth investing in, as one of our allied products.

Matt Hogan
Stockton Graham & Co.

Turn over a new leaf this fall…


Red Espresso is the world’s first Rooibos tea espresso. It is naturally decaffeinated and is rich in antioxidants. This innovative new product can be substituted for espresso in almost any specialty coffee beverage.

To help increase sales during the fall, Red Espresso has released a poster for their Red Americano with a recipe, promotional tips for your staff and a cost calculator that will assist in determining your exact cost per drink.

red americano Poster
Recipe, Cost Calculator and Promo Ideas
For product samples and all inquiries please call Stockton Graham & Co. at 800.835.5943. Download your sales kit today!