Our sister company, Dilworth Coffee is celebrating their 25th anniversary of providing craft-roasted coffee to the Charlotte area. To celebrate this significant achievement with their customers, the four licensed stores hosted a Free Coffee Day on November 18th 2014 featuring their 25th anniversary coffee, Organic Willow Oak Estate Blend. Dilworth Coffee’s 25th anniversary coffee was roasted exclusively for the store by Stockton Graham & Co.’s team. Don Keen, founder of Dilworth Coffee, made appearances at three of the stores on the day of the event.
For the Dilworth Coffee event, a press release was sent to local media outlets, the event was promoted on social media and added to community calendars, posters were hung at the stores and “bounce-back” coupons were given out to guests. Customers across Charlotte were delightfully greeted with free cups of Dilworth Coffee on Tuesday, November 18, 2014 in celebration of the 25th anniversary of Dilworth Coffeehouse. Don Keen, the founder of Charlotte’s original and enduring coffee brand along with Thom Swain from Stockton Graham & Co. visited area locations to meet and greet customers. Some life-long Charlotteans were sure to stop and thank Don for his contributions to the coffee community. One visitor recounted her childhood memories of the intoxicating smell of roasting coffee that floated in the air in the Dilworth neighborhood. The impact of Dilworth Coffee’s commitment to excellence and customer service is as evident today as it was when the Keens first opened their café in the Dilworth neighborhood twenty-five years ago.
Reviews of the new anniversary blend were glowing; Organic Willow Oak Estate blend harkens back to the origins of Dilworth Coffee at the former home of the Keens who once lived on Willow Oak Dr. The alluring aroma of this coffee, which blends Latin and Indonesian coffees and is matched by its seamless balance of mild chocolate and spicy notes drew customers in, and will surely have them coming back for more. For a limited time, area Dilworth Coffeehouse locations are still offering a free commemorative mug with the purchase of a pound of Organic Willow Oak Estate.
With the coffee market fluctuating within the recent months, many of our customers are cutting budgets, with marketing and events being the one of the first things to go. This can be detrimental to a business that needs to be constantly promoting itself to new customers while giving regular customers a reason to come back more often. By hosting or sponsoring an event, a coffee shop strengthens relationships with their customer base and the community. It is also a great way to garner media exposure by contacting local outlets and adding the event to online community calendars.
Events are great ways to promote your stores and bring customers back again and again. Read more about how to host an event for your business:
- Contact Local Media Outlets: Draft a press release to send to local media outlets. Make sure to cover WHO, WHAT, WHEN and WHY in your release. This gives any reporter you reach out to all the information they will need to cover your event.
- Social Media: Promote your event online with social media. Tweet or Facebook in the weeks leading up to the event and post reminders on the day of the event.
- Flyers/Posters: Put up flyers or posters in your store to promote your event to current customers. Make sure it is clear on the poster WHERE and WHEN your event is taking place.
- Coupons: Create coupons designed to bring any one who attends the event back to your business. This usually includes a coupon that expires within a month after the event.
For more tips about how to create an event to build your business, call us at 800 835 5943 or browse our blog archives.